smart retail getting to uk brands and existing partners mike cornwell
Post on 26-Jul-2015
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h=p://www.supplychain247.com/paper/2015_third_party_logisNcs_study
h4p://www.supplychain247.com/paper/2015_third_party_logisPcs_study
SO, MAYBE WE LOOK AT 5 BIG TRENDS
AND MAYBE CLUES AS TO WHERE RETAILERS NEED AND WANT HELP
WITH TECHNOLOGY AND INNOVATION
THE COMPLEX FOOD CHAIN • CREATIVE, DIGITAL, INTEGRATED AGENCIES • MEDIA AGENCIES; MEDIA OWNERS • SOCIAL MEDIA AGENCIES; SEO/PPC AGENCIES • MARKETING AUTOMATION VENDORS • ESPS • CORE IT, TECHNOLOGY VENDORS • APP MAKERS; OTHER PLATFORM PROVIDERS • AND LOADS MORE
MAKING IT HAPPEN • TWO THINGS CLIENTS ALWAYS WANT: 1. SOLUTIONS TO PROBLEMS 2. THINGS THAT THEY HAVEN’T SEEN BEFORE • THEY WILL WANT EVIDENCE BASED ANSWERS • ie QUICK, CHEAP PROOF-‐OF-‐CONCEPT, OR TEST • AN UNDERSTANDING OF EXISTING TECHNOLOGY • EMPATHY WITH (SLOUTIONS FOR!) CONSTRAINTS • PROCUREMENT A GIVEN
• GO ROUTE ONE TO CLIENT BRANDS • SEEK OUT PROCUREMENT AND TECH “INS” • OR, CAN YOU BE INTRO’ED BY A TECH PARTNER • RESEARCH & UNDERSTAND EACH CLIENT • GIVE COMPELLING REASONS TO “MEET” YOU • DEMO OR PROVIDE PROOF -‐OF-‐CONCEPT • BE PERSISTENT AND SMART
MAKING IT HAPPEN
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