social media boot camp new york

New York, May 19, 2009

Social Media Principles

NickGonzalez

MEHACK

Focal Point Of Startup Community

2,000,000 Daily

Focal Point Of Startup Community

2,000,000 Daily

Focal Point Of Startup Community

Legitimized Blogging

FLACK ME

Social Media

Social Media

(1)How Social Media Changes Marke9ng Campaigns

(2)Principles For Successful Social Media Marke9ng

Promise (1)

How Social Media Changes Marke9ng Campaigns

Create

DistributeCreate

AnalyzeDistributeCreate

NewToolsNewApproach

AnalyzeDistributeCreate

AnalyzeDistributeCreateFe

atur

es

AnalyzeDistributeCreate

Cha

nnel

s

Feat

ures

AnalyzeDistributeCreate

Cha

nnel

s

Feat

ures

Met

rics

ChangesInApproach

Changes

• MessagesAreStatements

• ChannelsareConduits

• MetricsMeasureExposure

• MessagesareQuesAons

• ChannelsareCultures

• MetricshaveMeaning

MarkeAngMessagesAreQuesAons

Create

WhatwouldyousaytothePresident?

WhatwouldyousaytothePresident?

GuidedConversaAon

ChannelsAreCultures

Distribute

SocialNorms

• Behaviorvariesbychannel

• Formsofexpression

• Typesofgestures

• TypesofrelaAonships

SocialNorms

• Behaviorvariesbychannel

• Formsofexpression

• Typesofgestures

• TypesofrelaAonships

MetricsHaveNewMeaning

Analyze

NewMetrics

• Friends

• Followers

• Readers

• Comments

• RaAngs

Neilsen

Promise (2)

Principles For Successful Social Media Marke9ng

HowDoWeReproduceSuccess?

(1) Listen

(2) Be Authen9c

(3) Move Fast

(4) Less is More

ListeningisRequired

•GaugeSenAment

• UnderstandCulture

• CreateaResponse

BlogPostHeard‘RoundTheWorld

Dell’s(Slow)Response• 12blogs

• 23TwiXeraccounts

• Forums‐1.5millionusers

• Groups

• Wikis

• IdeaStorm

BeAuthenAc

• BuildTrust

• BeRaw

• BeHuman

BUSTED!

MoveFast

• Iterate...Iterate...Iterate

• Likeexercise,aliXleeachday

LessisMore

• TurnDownTheVolume

• CreaAvityComesFromConstraint

Crea9vity Comes From Constraint

Crea9vity Comes From Constraint

SummaryApproach

• MessagesareQuesAons

• ChannelsareCultures

• MetricshaveMeaning

Principles

(1) Listen

(2) Be Authen9c

(3) Move Fast

(4) Less is More

Nick Gonzalez• Twitter.com/NickGon

• Nick@socialmedia.com

• Blog.SocialMedia.com