social media for awareness and influence

Social Media for Awareness and Influence

David Horne...

@_davidhorne_

david@davidhorne.me

http://davidhorne.me

Tuesday, July 12, 2011

Hello?

Tuesday, July 12, 2011

Tuesday, July 12, 2011

Tuesday, July 12, 2011

- TV

- Radio

- Print

Tuesday, July 12, 2011

Tuesday, July 12, 2011

Why is Social Media Important?-Social Media now reaches the majority of Americans 12+, with 52% having a profile on one or more social networks. (Edison Research)

-47 percent of journalists will use Twitter as a source for a

story (Digital Journalism Study)

-46 million Americans check their social media profiles daily (Edison Research)

-Nearly 25% of social network users indicated that Facebook is the social site or service that most influences

their buying decisions(Edison Research)

Tuesday, July 12, 2011

Listen

Create

Interact

Today...

Tuesday, July 12, 2011

Foundation

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Tuesday, July 12, 2011

Goals

Awareness

Action

Allegiance

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Exercise.....

What are your goals with social?

.....Let’s Write them Down

Tuesday, July 12, 2011

Listen

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Tuesday, July 12, 2011

Tools

samepoint.com

search.twitter.com

socialmention.com

backtype.com

Google blog search

Google Alerts

RSS/ Reader

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Exercise.....

Where do you think

your audience is?

.....Let’s Write them Down

.... Let’s Search

Tuesday, July 12, 2011

Create

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Tuesday, July 12, 2011

Educate

Entertain

Encourage

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Criticize

Condemn

Complain

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Tuesday, July 12, 2011

Interact

Tuesday, July 12, 2011

Interact

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Engage

Tuesday, July 12, 2011

Social Media for Awareness and Influence

David Horne...

@_davidhorne_

david@davidhorne.me

http://davidhorne.me

Tuesday, July 12, 2011

photo credits licensed under creative commons:❖ bjornmeansbear

❖ x-ray delta one

❖ JD Hancock

❖ gorriti

❖ pasukaru76 (move prep)

❖ Mark Fischer

❖ Nesster

❖ dok1

❖ aldenjewell

❖ bjornmeansbear

❖ hartman045

❖ Marion Doss

❖ dougbelshaw

❖ cdsessums

❖ Mister-E

❖ Image Editor

❖ edans

Thanksfor your time

Tuesday, July 12, 2011