social media for interior designers

Rebecca Knapp, MBABusiness Science

- Erik Qualman, Author

Mobile Social Media StatsAmericans spend ~2.7 hours a day socializing on their mobile devices

92% of mobile Internet is to socialize (compared to 79% on desktops)

People use their mobile phones 49% of the time for social networking

Over 1/3 of Facebook’s 600 million+ user base uses Facebook Mobile

50% of Twitter’s 165 million users use Twitter Mobile

200 Million+ YouTube views per day on a mobile device

30% of smartphone users access social networks via mobile browser

Women ages 35-54 are the most active group in mobile socialization

Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 7

4 Zones of Social Media Channels

I need to eat

I ate

This is where I eat

Why am I eating?

Look at this food!

I’m good at eating

Why did everyone eat and leave?

Let’s all eat together!

Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 13

The 4 PsThe marketing mix includes the 4 Ps of

Product, Price, Promotion, and Place.

The 5th P of MarketingToday, we need to add the fifth P to the

Marketing Mix.

The Role of Social Media in the Consumer Purchase ProcessIncrease Awareness

Influence Desire

Encourage Trial

Facilitate Purchase

Cement Brand Loyalty

What MUST you be on?

What should you be on?

Minnesota-based KSID Studio Interior Design. Built up almost 2,000 followers for its more

than 100 different boards “Chinoiserie” “Glamorous Boudoir” “Pool House Lighting”

Uses Pinterest to reflect its brand image rather than simply present its portfolio of work Highly recommended by experts for this particular

medium

Connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world

“With the largest residential design database in the world and a vibrant community powered by social tools, Houzz is the easiest way for people to get the design inspiration, project advice, product information and professional reviews they need to help turn ideas into reality.”

Houzz’s prominent “Find Local Pros” button allows users to find an interior designer within a specific radius of his or her home, browse photos of the design firm’s projects, and read reviews written by clients.

Interior designers can also interact directly with potential clients via the “Discussions” section, where users post public questions about their home environments and seek advice from other Houzz users.

Leading online platform to showcase & discover creative work

A must for interior designers and firmsCalled the “LinkedIn for creative professionals” Behance makes it easy to showcase your projects:

Each post prominently displays how many views it’s hadShows “appreciations” (thumbs up) and comments. Users clicking on a project thumbnail can then choose to

“follow” a particular user or firm and to send a direct message

A potential client can:Select the “Interior Design” categoryThen filter the results by location, most viewed,

most appreciated, most discussed, most recent, or by a specific content tag

This means there are dozens of ways for your firm to connect to the right audience.

Productivity Apps

Paper by Fifty Three

If you're looking to turn your iPad into a blank slate that you can easily, beautifully fill with anything from a sketch to a flow-chart, a list to an diagram, get Paper and get creating.

Productivity Apps

Google Goggles

Search by taking a picture: point your mobile phone camera at a painting, a famous landmark, a barcode or QR code, a product, a storefront, or a popular image.

Productivity Apps

CamScanner

Turns your phone into a scanner and fax machine. Auto-crops image, enhances image quality and

creates a PDF fileShares PDFs via email, fax or printed via

Internet, uploaded to cloud, and managed by tagging or searching.

Productivity Apps

Productivity Apps

Lets you post your long-term goals, and then strike off and distribute them across social networks as you surpass them.

Reconvene at 7:00 in BGS 233

What MUST you be on?

What should you be on?

ReferencesSocial Media for Interior Designershttps://www.doodlehome.com/blog/87d9f/social-media-for-interior-designers

The Best Social Media Marketing For Interior Design Firms Is Visual

http://info.means-of-production.com/blog/bid/256590/The-Best-Social-Media-Marketing-for-Interior-Design-Firms-is-Visual

Useful Resources on Social Media for Interior Designers

http://www.yuchenkuang.com/My-Research-Library/useful-resources-on-social-media-for-interior-designers.php

Step by Step Guide to Creating a Professional Houzz Page

http://cdn2.hubspot.net/hub/179740/file-271610781-pdf/A_Set_by_Step_Guide_To_Creating_A_Professional_Houzz_Page.pdf

Social Media Marketing for Designershttp://www.molloymanagement.com/interior-

designer-social-media-marketing/

Exposure of blogs benefits designers, readershttp://www.sfgate.com/homeandgarden/article/

Exposure-of-blogs-benefits-designers-readers-3172283.php

The Social Networkhttp://www.iida.org/resources/category/1/4/4/0/

documents/Social%20Network.pdf

Mashable – Interior Designhttp://mashable.com/category/interior-design/ Interior Designers: Expanding Your Reachhttp://www.interiorsandsources.com/article-

details/articleid/13499/title/expanding-your-reach.aspx

 Social Media for Interior Designers (SlideShare

Presentation)http://www.slideshare.net/GeorgianneBrown/

social-media-for-interior-designers-7282140 How A Design Influencer Uses Social Mediahttp://www.rimonthly.com/Blogs/ridaily/May-

2013/Tweeting-About-Interior-Design/

Access this presentation and resources at: www.RebeccaKnapp.webs.com