social media fuel to your content marketing

SOCIAL MEDIA FUEL TO YOUR CONTENT MARKETING

WHAT IS CONTENT MARKETING?

Content Marketing is…•Lead generation.•Scaling account management.•Shortening sales cycle.•Making more sales.•Getting more page views.

CONTENT MARKETING FRAMEWORK

1

Strategize

2

3

4

ProduceDistribute

Measure

Content does not WORK if it does not MOVE

How much CONTENT?

•5 blog post/week•2-3 ebooks/month•2-3 presentation/month•1-2 webminars/month

Rules for Content Distribution1. Make it easy for people to find it.

2. Use Social media for spreading.

3. Reach the Right Audience.

4. Syndicate.

#1

Make it easy for people to find it

Do SEO as it always keeps on giving

Keyword/Topic Selection

• Keyword research should influence content topics.

• Google keyword planner

• Think about what people might search for at:

Blog post

•Use key phrase in blog post title.•Use key phrase 4-6 times in body.•Write at least 800 words.• Include key phrase in page title & meta description.

#2

Use Social media for spreading

#3

Reach the Right Audience

Hypothesis: If we build relationships with key influencers in our space, we can amplify the reach of our content

•Choose the right audience•Number of followers•Following: Follower Ratio•Content Quality/Frequency•Engagement on Twitter•Manually validate what tools are saying

“Once you have influencers on your side, you have ignition for your content”

#4

Syndicate

Syndication is a powerful way

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