social media, libraries, and web 2.0
Post on 16-May-2015
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SOCIAL MEDIA, LIBRARIES, AND WEB 2.0: HOW AMERICAN LIBRARIES ARE USING NEW TOOLS FOR PUBLIC RELATIONS AND TO ATTRACT NEW USERS Dr. Curtis R. Rogers, Communications Director 803-734-8928 | crogers@statelibrary.sc.gov
OVERVIEW1. Thinking about the
questions.2. Taking the
initiative.3. Presenting your
information.4. Discussion vs.
talking head5. Time to brainstorm
How can you make libraries boundless?
QUESTIONS
What is the problem?
Why is this a problem?
What is the best route to take?
How to get the word out?
TAKING INITIATIVE
Using survey monkey
Finding survey questions
Don’t reinvent the wheel
Getting permission Survey creation Beg for responses!
CREATING THE REPORT
First iteration was for an international conference
Making sense of the data
To pie chart or not Selecting useful
comments Using the medium
to report
PLANNING VS. DOING
Brainstorm about the issue with a colleague
Be confident Keep asking questions Don’t make it complicated!
THINGS TO CONSIDER1. What is your project
description and tagline?
2. Who is your target audience?
3. How many people do you want to reach?
4. What kind of questions do you want to ask?
5. What kind of answers do you think you’ll get?
6. What is your timeline?
7. What innovative methods will you use to get the word out?
BRAINSTORM ABOUT SURVEYS In small groups, take ______ minutes brainstorm about the
following: Your group is trying to figure out how to get the best use out
of social media for your library.
1. Decide what social media tool(s) your group wants to use.
2. What kind of survey will you develop to determine what tool(s) are best for promoting the library with your community? i.e. what will be the questions you want answered by your survey? (for this exercise, only develop 5-7 questions and a survey title)
3. What innovative and creative way(s) will you present your survey’s findings?
Each group should appoint a note taker/reporter and will have 2 minutes to share your groups’ findings.
FOR MORE INFORMATION AND TO VIEW THE REPORT
www.statelibrary.sc.gov Search for Social Media, or visit http://ow.ly/axGJU
This presentation and others are available on my SlideShare
account:
www.slideshare.net/crr29061
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