social media presentation at the consortium on financing higher education

Social  Media  &  Higher  Educa2on  |  Roles  &  Structure  

Decentralized  but  communica2ve;    empowering  and  educa2ng.    

The  constant:  an  emphasis  on  content.  

Social  Media  &  Higher  Educa2on  |  Content  strategy  

The  many  ways  they  find  you.  

Social  Media  &  Higher  Educa2on  |  Admissions  Funnel  

Social  Media  &  Higher  Educa2on  |  Admissions  Funnel  

The  many  2mes  they  find  you.  

Connec2ng  audiences  through  digital  tools  and  in  real  life.  

Social  Media  &  Higher  Educa2on  |  Admissions  Funnel  

Social  Media  &  Higher  Educa2on  |  Admissions  Funnel  

Building  communi2es  &  opportuni2es  for  chance  encounters  

Overall  planning  within  universi2es.    

Social  Media  &  Higher  Educa2on  |  Holis2c  Communica2ons  

Let’s  be  friends.    

Social  Media  &  Higher  Educa2on  |  Holis2c  Communica2ons  

The  Three  Things  For  Your  To-­‐Do  List  

Social  Media  &  Higher  Educa2on  |  SeOng  Up  for  Success  

Conduct  a  student  focus  group.    

Ask:  “How  do  you  communicate  with  your  friends?”  

Social  Media  &  Higher  Educa2on  |  SeOng  Up  for  Success  

Find  your  social  media  manager  on  campus  and  invite  them  to  coffee.  

 Ask:  “Tell  me  about  your  work  and  

how  can  I  help  you?”  

Social  Media  &  Higher  Educa2on  |  SeOng  Up  for  Success  

Build  an  internal  team  of  advisors.    

Ask:  “What  are  your  personal  communica?ons  strengths?”  

Social  Media  &  Higher  Educa2on  |  SeOng  Up  for  Success  

MIT  Blogs  hRp://mitadmissions.org/blogs  

Stories  by  students  and  admissions  officers    

Social  Media  &  Higher  Educa2on  |  Case  Studies  

Oberlin  Blogs  hRp://blogs.oberlin.edu/  

First-­‐person  documenta2on  of  life  on  campus    

Social  Media  &  Higher  Educa2on  |  Case  Studies  

Social  Media  &  Higher  Educa2on  |  Case  Studies  

@DukeStudents  hRp://instagram.com/dukestudents    

Images/video  featuring  the  student  experience    

Here  We  Go  Saints  hRp://instagram.com/herewegosaints  

Student-­‐generated  visual  content  

Social  Media  &  Higher  Educa2on  |  Case  Studies  

 #VirtualVistas  

Crisis  responding,  flexible  use  of  digital  tools    

Social  Media  &  Higher  Educa2on  |  Case  Studies  

Uchicago  Admissions  Tumblr  hRp://uchicagoadmissions.tumblr.com    

Social-­‐charged  blog  combining  campus  life  and  student  inquiries  

Social  Media  &  Higher  Educa2on  |  Case  Studies  

Vanderbilt’s  “I’m  In”  hRp://admissions.vanderbilt.edu/imin/2018/  

Micro-­‐site  for  admiRed  students  and  customized  digital  swag  

Social  Media  &  Higher  Educa2on  |  Case  Studies  

Golden  Eagle  Deliver  hRp://youtu.be/KL5lU__sf-­‐I  

Hand-­‐delivered  acceptance  leRers  

Social  Media  &  Higher  Educa2on  |  Case  Studies  

Duke’s  Homepage  Duke.edu  

Integrated  social  media,  highligh2ng  campaigns,  crowd-­‐sourced    

Social  Media  &  Higher  Educa2on  |  Integrated  Homepages  

Oberlin’s  Homepage  Oberlin.edu  

Integra2on  of  social  content:  stories,  blogs,  video,  photos  

Social  Media  &  Higher  Educa2on  |  Integrated  Homepages  

Cara  Rousseau,  Duke  University  Cara.Rousseau@duke.edu  

@CaraRousseau    

Ma’ayan  Plaut,  Oberlin  College  maayan.plaut@oberlin.edu  

@plautmaayan  

Social  Media  &  Higher  Educa2on  |  Q&A  and  Contact  Info