standard norge iso tc 279 mona skaret 14.04.2015
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The Norwegian economy at a crossroadsApril 14 th 2015 ISO/TC 270 Innovation ManagementMona Skaret Innovation Norway
Foto: Terje Rakke/Nordic life - Visitnorway.com
A standard for innovation
Oxymoron or best practice
In 35 countries all over the world…
… and where the norwegianclusters and companies are
• Profiling
• Competence
• Finansing
• Advisoryservices
• Cluster program
Our strategic focus areasMore succesful entrepreneurs
1
More enterprises with capacity for growth
2
More innovative business clusters
3
More born globals with high growth potential
More international growth companies
Innovative, dynamic and internationally oriented
clusters
More innovative companiesMore cooperation oriented
companiesMore viable start-ups
Increased productivity and profitability in companies
Innovative regions with capacity for growth
1a
1b
2a
2b
2c
3a
3b
3cMore attractive to be an
entrepreneur
1c
OVERALL CUSTOMER EFFECTS
Enterprises that have been granted support from Innovation Norway experience 9.7 percentage points higher growth in annual turnover for three years following the year in which they received support from Innovation Norway, compared with similar enterprises that received no such support.Enterprises not supported by Innovation Norway
Enterprises supported by Innovation Norway
HIGHER GROWTH IN TURNOVER
Annual growth
Source: Statistics Norway / Innovation Norway
Effects entrepreneurs and startupsFigures from Statistics Norway show that Innovation Norway have a positive effect on the turnover and survival rate
• Higher growth in turnover21 percentage points higher growth in annual turnover compared to similar start-ups
• Higher survival rate (se right)72% of IN-supported enterprises remain active five years after inception. 67% of similar starts-ups
Marcela Barsse
The Norwegian economy at a crossroads
AP Photo/Eugene Hoshiko
We now have to face a major challenge
• Oil and gas production is falling
• Oil and gas prices are falling
• We need to reorient the petroleum/maritime cluster towards new activities
• The competences found in that cluster are relevant to other activities, but the transformation period may be traumatic.
• This is what we are working on right now!
- The dream commitment
We will make itWhy?
The story behind Innovation Norway
The Norwegian bark Friedig at sea under reduced sail
From wood and sails..
Bergen 1925
.. to steel and steam
iStock
.. to oil and gas
We will make it1 We have done it before2 We are better at innovation than we think
Norway as a ”moderate innovator”
European Innovation Scoreboard/Innovation Union Scoreboard
No. 17
Research
Omgimages Thinkstock
Nightman1965 thinkstock
Innovation
Problem: Innovation is reduced to R&D.
Typical Norwegian “low tech” industry.
This activity is not included in the Innovation Union Scoreboard.
Statoil Subsea Factory (TM) / courtesy of Statoil
2010: Reported 100 mill NOK for innovation
2011: Revised to 2.5 billion NOKtelenor
Telenor in-house innovation study w/UiO
Separatesurveys
Statistics Norway’s new innovation survey
Product innovation
Process innovation
Organizational innovation
Market innovation
Percentage of company population
Ignorance is bliss?
Standards are important tools
31
• Same language and understandingacross borders
• SMEs save resources: Time
Money
• Reduce risk of international activity
• Benchmarking for SME
But - It’s all about people
Mona SkaretE-post: moska@innnovasjonnorge.noTwitter: @monaskaret
Let’s work together!
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