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Stop Applying for Jobs— and Get Hired Instantly
Peggy McKee Recruiter Career Coach CEO of Career Confidential LLC
Stop Applying for Jobs— and Get Hired Instantly
Webinar Agenda
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Job-Getting Insights and Tips ~ 45-50 Minutes
Tools Purchase Opportunity (~5 min) (with Surprise Bonuses for today Only)
Q & A Session (I’ll be back on the webcam then)
Helpful Hints
Please turn off distractions so you don’t miss anything.
Have other computer users in your home take a break for now. (Their usage takes away from your
internet speed and webinar experience.)
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Navigation – Chat & Questions
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Chat with other webinar participants, Peggy and the Career Confidential Team!
Type in your questions for Peggy here!
We will collect all your questions for Peggy
to answer during the Q&A (after the presentation).
Live Webinar - Stop Applying for Jobs—Get Hired Instantly!
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Navigation – Free Gift Live Webinar - Stop Applying for Jobs—Get Hired Instantly! Free Gift for Attending
Audience Question #1
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Do you have multiple interviews scheduled in the next 4 weeks?
Simply Answer “A”, “B” or “C” in Chat A. No (I have no interviews scheduled now) B. No (I only have one interview in the next 4 weeks) C. YES! (I have more than 1 interview scheduled in the next 4 weeks)
3 Things That Keep Most People from Getting Interviews:
Your cover letter isn’t strong enough.
Your resume isn’t selling you.
3 You are applying for jobs through HR.
1
2
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Everything will change when you do your job search differently—starting today.
Audience Question #1 - Results
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Do you have multiple interviews scheduled in the next 4 weeks?
Simply Answer “A”, “B” or “C” in Chat A. No (I have no interviews scheduled now) B. No (I only have one interview in the next 4 weeks) C. YES! (I have more than 1 interview scheduled in the next 4 weeks)
• Click on
Your FREE Gift for Attending
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You’re about to know how to…
1) Have A Killer Resume
2) Find Great Jobs In Your Space
3) Get In Front Of The Hiring Manager For That Job (Your Boss, or Boss’s Boss)
4) Be Your Best In Every Interview So You CRUSH It And Get The Offer
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You will know how to make things happen, and you will get HIRED.
In a typical job search…
• You think you have to spend time on job boards, looking for listings.
• You follow the directions to apply online and wait for a call.
– You almost never get a call
– Afraid to buck the system and not get hired
This system is ALREADY NOT getting you hired.
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Albert Einstein said the definition of insanity is
“Doing something over
and over again and…
…expecting a different result.”
Why Online Applications Don’t Work:
1. Too many people apply for the same job.
2. Your application goes to the company database.
3. Human Resources is looking for “perfect.”
4. If you’re not in front of the Hiring Manager, you’re not in front of the person who can hire you.
Not one of those reasons has anything to do with you!
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3 Ways to Get the Job You Want:
1 Improve Your Resume
2 Change How You Get Interviews (and How Many You Get)
3 Improve Interview Performance
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Most job seekers do NOT have a good resume – they have a job
history.
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Your Resume is a Marketing Document
• It’s your first impression.
• It’s what employers use to decide whether or not to call you for an interview.
Your resume has to sell you for the job.
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It’s how you PRESENT your information that makes the difference in whether it’s an ineffective job history or an effective
marketing document.
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3 Biggest Resume Mistakes:
1 No Objective Statement / Headline
2 No Bullet Points
3 No Quantification of Accomplishments
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Headline or Objective Statement
• NOT “Seeking a great job with a growing company.”
• An effective statement or headline: – Makes sure it gets to the right person.
– Tells the hiring manager how you can help them.
– Adds keywords that get your resume pulled up in searches (even if you don’t have the ‘right’ experience).
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Objective statement or headline helps to sell you for the job.
Example of an Effective Statement or Headline
It clearly explains what she does and it sells her.
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“Forensic Accountant seeks to use her forensic accounting experience and auditing expertise to support the leadership team in financial review, investigation, and fraud reduction.”
Mentions Background Job She’s Looking For
Keywords Grabs Attention
Bullet Points
– Make It More Attractive
• Provide White Space
• Draw Your Eye
– Make Your Resume Easier to Read
– Highlights What They Need to Know to Call You for an Interview
Bullet points communicate better than paragraphs.
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Each Job Should Have Bullet Points
• NEVER “Responsible For”
• Explain What You Accomplished
Use Action Words: – Managed team
– Led campaign
– Organized project
– Improved efficiency
– Reduced turnover
– Won award
Be specific and achievement-oriented—that’s a powerful,
energetic way to sell yourself.
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Quantification of Your Accomplishments
• Describe your accomplishments in:
– Numbers
– Dollars
– Percentages
- an absolute MUST for your resume.
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Use numbers to describe almost anything: – How Many Direct Reports You Had
– Production Numbers
– Project Budgets
– Schedules
– Turnover Rate
– How Many Projects You Handled
– Success Rate of Your Projects
– Cost of Projects
– How Many People You Helped
– Accuracy
– Rankings
– Sales
– Revenue
– Customer Numbers
– Procedures That Improved Something
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Any way you contributed to Revenue, Growth, Efficiency or Profit for the company can be described using numbers, dollars, or percentages.
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“Responsible for bringing in new clients.”
“Brought in 20 new clients in 3 months.”
“Responsible for maintaining accuracy in company
database.”
“Achieved 100% accuracy in 50,000 item database over
2 years.”
See how powerful this is:
“Responsible for keeping units occupied.”
“Maintained 95% occupancy rate over
3 years.”
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Audience Question #2
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If your resume grabbed the attention of the hiring manager, would you get more interviews?
Simply Answer “A” or “B” in Chat
A. Yes, it would B. No, it would not
My 15+ Year Recruiter Experience
• Job Seekers: Quantify Resume Even If Already Guaranteed an Interview
• Why?
–#s, $$s and %s Set a Positive Bias
– Candidate Has a HIGHER Value
Peggy McKee
How much more important is it to quantify if you DON’T have a guaranteed interview?
Audience Question #2 - Results
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If your resume grabbed the attention of the hiring manager, would you get more interviews?
Simply Answer “A” or “B” in Chat
A. Yes, it would B. No, it would not
• Drove sale of Tradeware from founder and private equity investor to SS&C including audit matters, tax filings, and cash flow, to enable such a capital event
• Expedited segregation to achieve successful divestiture of line of business
• Headed relocation of corporate headquarters, including the negotiation of the financing lease
• Negotiated, structured, financed, and integrated multiple private and public acquisitions diversifying and growing revenues
• Drove $22 MM sale of Tradeware from founder and private equity investor to SS&C including audit matters, tax filings, and cash flow, to enable such a capital event
• Expedited segregation to achieve successful divestiture of $2.6 B line of business within 4 months
• Headed relocation of corporate headquarters, including the negotiation of a creative $4.5 MM financing lease
• Negotiated, structured, financed, and integrated multiple private and public acquisitions diversifying and growing revenues from $77M to $385M
Audience Question #3
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Would you like specific training, resume templates that include all the key elements we have discussed, and my personal review of your resume to make your resume an interview magnet?
Simply Answer “A”, “B” or “C” in Chat A. Yes, I want a better resume that gets more interviews B. No, I can do it on my own and do not need a review C. No, I am getting all the interviews I need to get a job
Peggy Reviews Resumes From Around the World – 92 Countries
• Many Qualified, Talented Candidates Don’t Have Selling Resumes
• Resume’s Job is the Same Around the World
• Hiring Managers Everywhere Want Candidates Who Show Their Value
• Candidates Who Improve Resumes Get More Interviews
If I look at your resume, I can tell you if it’s doing what it needs to do for you.
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Audience Question #3 - Results
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Would you like specific training, resume templates that include all the key elements we have discussed, and my personal review of your resume to make your resume an interview magnet?
Simply Answer “A”, “B” or “C” in Chat A. Yes, I want a better resume that gets more interviews B. No, I can do it on my own and do not need a review C. No, I am getting all the interviews I need to get a job
Who’s Your Hiring Manager? Position Hiring Manager
Accountant • Director of Accounting • Accounting Manager • CFO
Sales Person • Regional Sales Manager • National Sales Manager • District Sales Manager • VP of Sales and Marketing
Marketing Person
• VP of Marketing • Director of Marketing • Senior Product Manager
Administrative Assistant
• CXO – CEO, CFO, CTO, CIO • Vice President or VP • Director or Manager
Position Hiring Manager
Customer Service
• Customer Service Supervisor • VP of Sales and Marketing
Engineer • Director of Engineering • VP of R and D • Division Manager
Scientist • Principal Investigator • VP of R and D • Division Manager
IT Person • Director of IT • VP of Technology • Manager of Specific Division
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Make this effort to find hiring managers.
• If Not, You Won’t Get Interviews– – You’ll Keep Applying Online and Getting
Ignored
– You’ll Think “What’s Wrong With Me?”
• You get stuck in HR.
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Human Resources looks for the perfect resume.
• Is yours perfect?
• Do you have exactly what they’re looking for?
• The exact words? Exact experience?
• If Not… HR is an obstacle for you to overcome—
instead, go straight to the hiring manager.
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When you get your resume to the hiring manager…
• You get it to the person who –
– Understands the position best and how your skills will transfer into it.
– Is more motivated than anyone to fill that spot.
– Can say “yes.”
HR can’t say “yes”— they can only say “no.” Skip them.
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How do you find the names of hiring managers to contact?
• Research
– LinkedIn, Facebook, Google + & Xing
– Corporate Websites
– Your Network
– Everywhere
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It isn’t as easy as finding them on a job board, but you’ll be a lot better off in the end.
Find those hiring managers who might be a potential boss
for you, and then contact them whether or not they
have a job posted.
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Audience Question #4
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Have you heard of the
‘Hidden Job Market’?
Simply Answer “A”, “B” or “C” in Chat A. No, I have never heard of the Hidden Job Market B. Yes, but I don’t know what it is C. Yes, I’ve heard of the Hidden Job Market
Hidden Job Market: Jobs That Are Never Posted
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Audience Question #4 - Results
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Have you heard of the
‘Hidden Job Market’?
Simply Answer “A”, “B” or “C” in Chat A. No, I have never heard of the Hidden Job Market B. Yes, but I don’t know what it is C. Yes, I’ve heard of the Hidden Job Market
Choose hiring managers who could be your boss at places you’d like to work and say,
“Hey, here I am, this is what I do, this is what I could do for
you. Are you interested?”
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To Find Hidden Jobs:
Contacting hiring managers might seem pretty bold and scary.
• It’s easier than it seems.
• There’s no other way for you to find all those hidden jobs unless you ask. – These are the best jobs.
If you contact enough hiring managers, you start
winning the job search numbers game.
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What is the Job Search Numbers Game?
Contact 20 Hiring Managers
You might hear back from 1 or 2.
Contact 200 Hiring Managers
You’ll hear back from 10 or 20.
The more you contact, the more interviews you get.
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Audience Question #5
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If you contacted 100+ hiring managers, would you have more interviews?
Simply Answer “A”, “B”, “C” or “D” in Chat A. Yes, but I am not sure how to find the hiring managers B. Yes, but I am not sure how to communicate with the hiring managers C. Yes, but I do not know how to do either of the above D. No, contacting hiring managers would not get me more interviews
Contacting 100+ Hiring Managers Changes Everything
• Coaching Candidate Aggressively Worked His Job Search
• Strong Background, But Only Found a Mediocre Position
• Coached Him to Contact 200 Managers Instead of Only 10
“I didn’t know you could do this, I didn’t know how,
and I can’t believe this. What a difference.
This changes everything!”
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Contacting 100+ Hiring Managers Changes Everything
• A Candidate Applied 2 Times—With NO Response
• I Told Him to Contact the Hiring Manager for Those Jobs
• He Contacted the Wrong Person —BUT They Passed His Resume to the Right Person
• Within 3 Weeks He Had an OFFER
His New Boss Never Knew He Had
Applied—And Yet He Was THRILLED To
Hire Him
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Audience Question #5 - Results
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If you contacted 100+ hiring managers, would you have more interviews?
Simply Answer “A”, “B”, “C” or “D” in Chat A. Yes, but I am not sure how to find the hiring managers B. Yes, but I am not sure how to communicate with the hiring managers C. Yes, but I do not know how to do either of the above D. No, contacting hiring managers would not get me more interviews
Contacting hiring managers by the dozens or hundreds will take less time
and get you more interviews than weeks of filling out job applications.
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If You Get a Job Even a Month Faster
You will put thousands of dollars in your pocket: $ 30,000 a Year You Will Earn An Extra $ 2,500
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Typically, people cut their job search by more than this—which puts more money in your pocket.
$ 60,000 a Year You Will Earn An Extra $ 5,000 $120,000 a Year You Will Earn An Extra $10,000
Crush Your Interviews
• Overwhelm them with your Amazing Qualities and Fit for the Job
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Absolutely Get the Offer!
To Crush the Interview…
1. Answer the 4 critical concerns that every hiring manager has.
2. Clarify that you have communicated what you needed to and ask for the next step.
Good interviews come down to communication, and these are both communication issues.
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The 4 critical concerns of every hiring manager:
1. Do you understand the job?
2. Can you do the job?
3. Will you do the job?
4. Will you pose a risk to his or her own continued employment?
These are risk-assessments.
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The best way to address these unspoken concerns…
• Bring a 30-60-90-day plan.
– A written outline of your tasks and goals for the first 3 months on the job.
– Every job has critical tasks that must be accomplished in order for you to be successful.
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First 30 Days Next 30 Days Last 30 Days
Focuses on Training or
Learning the Systems or the
Culture
Concentrates on Getting More
Involved in Doing Things on Your
Own
Shows How You Plan to Start
Making Significant Contributions to the Company on
Your Own
It must be specific to that job.
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What Could a 30/60/90-Day Plan Include?
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30-60-90 Day Sections
SALES
TECHNICAL
MANAGERIAL
30 Days Learn CRM Software
(Customer Relationship Management)
Learn Systems and Evaluate Effectiveness
Do a SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
60 Days
Visit All Anchor, Core & Developmental
Accounts
Update Technical Changes to Improve
Efficiency
Take Note of Shipment/Product
Issues
90 Days
Research, Evaluate and Make Contact with
New Clients
Evaluate Changes and Begin Other
Improvements
Use 80/20 Rule to Evaluate Staff Performance
***Each Section = Full Page, Must Be Specific to the Company***
Your plan will answer the 4 critical questions…
You Understand the Job (even if you’ve never done anything like it before)
You Can Do the Job (because you’ve listed out specific tasks and how you’ll do them)
You Will Do the Job (you’ve shown work ethic and commitment with this document)
You Are Not a Risk (they can see into the future with you and be more comfortable)
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Derek’s Experience
Derek Took a 5-Year Career Break After the Death of His Wife
• Applied for Many Jobs
– Ignored or Turned Down
• Finally Invited to an Interview
– It Went “Dreadfully”—Even Though He Could Have Done the Job With His Eyes Closed
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Dereck Got Another Interview
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Brought a Career Confidential 30/60/90-Day Plan
• Not Right for that Job, BUT…the Manager Said:
So…Derek Was Invited Back to Interview for a More Senior Role
• Again, He Did a 30/60/90-Day Plan…
“I was the best prepared candidate he had ever seen and they would be mad to let me go.”
He Got The BETTER JOB—at a Higher Salary! “I’m defining my own dream job!”
What does Derek’s experience teach us?
Without the 30/60/90 Day Plan… • He was qualified!
• He “could have done the job with his eyes closed!”
Results:
• No Job Offer
With the 30/60/90 Day Plan… • They LOVED him
• They created a position just for him
Results:
• Received a BETTER Job Offer
Derek got a better job with more money!
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30-60-90-Day Plan is a Communication Tool
• Helps you say: – “I’ve thought a lot about how I can be successful
in this job, so I put together this outline to talk over with you.”
• As you go through your plan with them: – Ask Questions, Get Input, Have a Conversation
That conversation helps them to visualize you working for them.
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Visualization is a Powerful Technique
• Sales People Use It All the Time
• Put You In the Driver’s Seat and Take You for a Test Drive
– Ask Questions to Find Out What’s Important to You
• When You Discuss Your Plan with the Hiring Manager, You’re Helping Them Visualize You in the Job
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Audience Question #6
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If you brought a detailed, comprehensive 30-60-90-day plan to interviews, would you get more offers?
Simply Answer “A”, “B”, “C”, “D” or “E” in Chat A. Yes, but I do not know how to create a 30-60-90-day plan B. Yes, but I do not know how to introduce the plan in the interview C. Yes, but I do not know how to do either of the above D. Yes, I currently use a 30-60-90-day plan in interviews E. No, I do not think the plan will work
30-60-90-Day Plan Makes a Difference
• Experienced Candidate in Southern California – Confident, Interviewed Well, Very Successful
• My Candidate Was the Strongest of the Group – …But Did NOT Take the 30-60-90-Day Plan
Her competition DID take a plan! • Less-experienced person was able to more effectively
communicate value using the 30-60-90 day plan.
My Candidate Did NOT Get the Job.
This is why you MUST have a 30-60-90-day plan.
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Audience Question #6 - Results
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If you brought a detailed, comprehensive 30-60-90-day plan to interviews, would you get more offers?
Simply Answer “A”, “B”, “C”, “D” or “E” in Chat A. Yes, but I do not know how to create a 30-60-90-day plan B. Yes, but I do not know how to introduce the plan in the interview C. Yes, but I do not know how to do either of the above D. Yes, I currently use a 30-60-90-day plan in interviews E. No, I do not think the plan will work
That hiring manager gets an up-close look at your critical thinking skills,
knowledge, drive, energy, and enthusiasm for the job…
…all those things that don’t fit on your resume but still have a major impact on what they think of you as a candidate.
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Clarify That You Are Communicating
• Ask Questions – “I thought I would get this training. Is this the right one?”
– “I thought that if I tackled this first, it would make it easier to do X. Do you agree?”
– “Does this make sense, or would you like me to elaborate further?”
– “Am I on the same page as what you’re thinking?”
– “Do I have this right?”
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Makes your interview outstanding.
The best question to ask when you bring a 30-60-90-day plan:
“If I were to do all the things I have on this plan, do you agree that I would be successful in this job?”
Asking this question boosts your chances of
getting the job by 30% - 40%
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Closing Questions
• Are you confident I am someone who can meet the challenges of this position?
• Are you going to move me forward in the process?
• Can we schedule the next step?
• Can you see me being a productive member of your team?
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Audience Question #7
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Would you like specific training on how to
make a 30-60-90-day plan that includes my
coaching and personal review of your plan?
Simply Answer “A”, “B” or “C” in Chat A. Yes, the training and a review will make my plan(s) much better B. No, I can do it myself and do not need you to review my plan C. No, I do not think 30-60-90-day plans will work
The quality of your plan matters… • Sometimes people say, “I took a Plan and it didn’t work.”
– I say: “Did you take my plan?” “No.”
– Bad Plans…
• 25 lines (too short)
• 10-page ‘book’ (too long)
• Don’t go to the interview without the very best plan – PROVEN to work
– Expert REVIEW
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A quick check by me could get you the best job of your life.
Audience Question #7 - Results
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Would you like specific training on how to
make a 30-60-90-day plan that includes my
coaching and personal review of your plan?
Simply Answer “A”, “B” or “C” in Chat A. Yes, the training and a review will make my plan(s) much better B. No, I can do it myself and do not need you to review my plan C. No, I do not think 30-60-90-day plans will work
Never go to an interview without a good 30-60-90-Day Plan.
• Pete Carr – 30 Years’ Experience, Got Lots of Interviews But No Job
– 30-60-90-Day Plan Got Him a Higher-Level Job Than What He Interviewed For
• Dereck – Failed at Interviewing for a Job He Could Have Easily Done
– His Plan Impressed the Company so Much They Created a New Position for Him
• College Graduate – No Experience
– His Plan Was Adopted by the Company as a Standard Training Program For All New Hires
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30-60-90-Day Plans…
• Elevate your Interview Conversation
• Elevate YOU as a Candidate
• Boost your Negotiation Power
• Get you a Higher Salary
• Affect Future Raises and Promotions
A higher salary now boosts a percentage-based raise later.
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Everyone Can Use a 30-60-90-Day Plan…
• Sales
• Manufacturing
• Operations
• Accounting
• Admin. Assts.
• Engineering
• IT
A plan for success shows your value and makes it an
easy decision to hire you.
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• Nursing
• Pharmacy
• Marketing
• Logistics
• Architecture
• Finance
• Insurance
• Lab Research
• Healthcare
• Retail
• Law
• Education
• Disney World!
• All White- Collar Jobs
• New Graduates
• Individual Contributors
• Managers
• Executives
• Directors
• C-Level
When Deciding Between Candidates…
Hiring Managers Don’t Want a Coin Toss….
They Want a Clear Winner.
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The One to
Hire
You vs. Your Identical Twin…
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Who will get the job offer?
Critical Thinking Knowledge
Drive Energy
Enthusiasm
30-60-90-Day
Plan
I brought my resume.
Turn your resume into a marketing document—not just a job history (objective statement / headline, bullet points, quantification).
Stop applying for jobs online and go straight to the hiring manager.
Answer the 4 critical questions of hiring managers and communicate effectively in the interview with a 30-60-90-Day Plan.
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To show that YOU are the Clear Winner…
1
2
3
This is about how to sell yourself for the job…
• The job search is a sales process:
You and Your Skill Sets Are the Product
The Cost of Your Product is Your Salary
Your Customer is the Hiring Manager
The job application process keeps you away from your ‘customer’.
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When You Put These Changes Into Place…
You Go From: – Struggling
– No Interviews
– Being Very Discouraged
You Go To: – Getting Interviews You’re Excited About
– Getting Job Offers Within Weeks
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I’ve put together a system that will get it done fast, and guarantee your success.
You Need More Direction and Coaching?
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You Need More Interviews If You Contact Dozens or Hundreds of Hiring
Managers, You’d Get More Interviews
Hidden Jobs Finder
Comprehensive, Foolproof System
Uncovers Hidden Jobs
Helps You Find and Contact 100s of Hiring Managers
Clear, Step-by-Step Instructions
Eliminates Guesswork and Mistakes
ATTENTION: All products are online –
Thousands of job seekers have used this and it WORKS.
I Personally Developed This Tool for You
Find Hiring Managers (and Jobs) Using: ─ Social Media
─ Internet Searching
─ Advanced Networking
─ Telephone Sourcing
ANYONE Can Do This!!!
ATTENTION: All products are online –
“I just got 3 interviews in 3 weeks.”
Job Seekers Tell Me…
The Hidden Jobs Finder gets outstanding results for them, and it will for you too.
ATTENTION: All products are online –
“This helped me get more interviews than I’ve
gotten in a year.”
IT Sales Managers on LinkedIn
ATTENTION: All products are online –
Sales Manager Results: 3441
Directors of Operations on LinkedIn
ATTENTION: All products are online –
Director of Operations Results: 1059
Google Search to Find Accounting Managers Only in the Washington DC Metro Area
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• Sample Messages and Scripts Proven to Get Positive Results.
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Extreme Resume Makeover Kit
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Resume Comes With Free Review
When you’re done with your resume, you’ll email it to me (optional). I’ll go over it for you and let you know if there is anything
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The 30-60-90-Day Plan Will Get You the Job Offer
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Plan Includes Free Personal Review
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Other Job Seekers Have Said… I want to express my thanks and gratitude for your 30-60-90 Day Plan…
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Other Job Seekers Have Said… ….Peggy, let me tell you, with that plan in my pocket.....I felt like the Undefeated Champion of the World!( and that was BEFORE I got to the interview) I waited for the right moment then, before I knew it, I was in total control with the VP on my left and the Director on my right engaged on what we would be doing together in the next 90 days!...The VP was so impressed that he opened up another window of opportunity stating that they do have expansion plans…[talking about] how I would fit in and they loved the strategies for personnel that I presented, etc....in other words..... Thank You! I felt GREAT coming out of that interview! I had never felt that way before. I was offered a different position… plus way more than I was asking, plus benefits, with an annual salary review!—Jesse
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You Need to Train for Your Job Search
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Q & A with Peggy McKee
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Thank you for coming!
3 Things That Keep Most People from Getting Interviews:
The Bundle of Tools solves all 3 issues for you.
1 Your cover letter isn’t strong enough.
2 Your resume isn’t strong enough.
3 You are applying for jobs online.
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Podcast Six-Pack Phone Interviews
Brag Book References
Behavioral Interviews Panel Interviews
Closing the Interview
50 Job Interview Questions and Answer Videos
Best Answers to 50 Tough Interview
Questions
Peggy’s Personal
Cover Letter Review
Know That It’s Good, or How to Improve It
so They Want to Read Your Resume
1-Hour Group Coaching Call
Ask Me Anything About Your Job
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