strategic foresight futuring program overview...

I N N O V A T E @ F U T U R E T H I N K . C O M     •     6 4 6 -­‐ 2 5 7 -­‐ 5 7 3 7     •     WWW . F U T U R E T H I N K . C O M    

Program  Overview  Strategic  Foresight:  How  to  Anticipate  +  Activate  Growth  Opportunities    OVERVIEW  

Foresight  is  widely  considered  the  front-­‐end  of  innovation:  it  forces  us  to  consider  the  impact  of  emerging  trends  that  are  not  yet  on  the  radar  of  our  customers,  partners,  or  competition.  In  this  program,  participants  join  academically  trained  futurist  Garry  Golden  in  learning  how  to  identify  

emerging  trends  –  and  how  to  lead  innovation  efforts  that  leverage  those  trends.      

In  the  first  half  of  this  interactive  session,  participants  will  grasp  key  emerging  trends  and  how  harnessing  them  can  create  new  opportunities  for  current  products,  services,  and  business  models.  Participants  will  then  outline  

growth  strategies  to  anticipate  the  trends  that  will  most  impact  their  business.  In  the  second  half,  participants  will  envision  their  ideal  future  product,  service,  or  business  model,  and  design  a  roadmap  that  guides  teams  in  their  innovation  efforts  towards  vision  

achievement.          

At  the  conclusion  of  this  program,  participants  will  be  able  to:  

§ Identify  and  assess  impact  of  key  emerging  trends    

§ Communicate  growth  strategies  that  consider  opportunities  and  constraints    § Learn  how  to  take  smarter  risks  in  the  face  of  market  uncertainty  

§ Develop  a  vision  and  roadmap  for  a  new  product  or  service    

Activities  +  Conversations:  

§ In  the  News:  Exploring  distant  signals  of  change    § Cone  of  Plausbility:  Ensuring  our  innovation  efforts  consider  multiple  time  horizons  and  outcomes    

§ Four  Futures:  Continued  Growth;  Constrained  Growth;  Transformed;  and  Decline/Collapse  § Emerging  Trend  Analysis    

§ Visioning  +  Backcasting    § Futurist  Resources    

Audience:  Up  to  35  business  unit  leaders  and  their  teams;  senior  leaders  and/or  executive  teams    

I N N O V A T E @ F U T U R E T H I N K . C O M     •     6 4 6 -­‐ 2 5 7 -­‐ 5 7 3 7     •     WWW . F U T U R E T H I N K . C O M    

Program  Agenda  Strategic  Foresight:  How  to  Anticipate  +  Activate  Growth  Opportunities  How  can  you  anticipate  and  innovate  for  the  business  world  of  tomorrow?  It  begins  with  this  mind-­‐expanding  session  where  

participants’  gain  insight  on  key  trends  and  outline  a  roadmap  for  innovating  around  those  trends.      

COURSE  OBJECTIVES  § Identify  business  implications  of  key  emerging  trends.  § Eliminate  barriers  to  progressive  thinking.  § Challenge  assumptions  that  inhibit  visionary  thinking  and  new  business  growth.  § Implement  strategies  for  creating  a  forward-­‐looking  culture  and  tactics  for  exemplifying  its  practices.  

Session  Welcome  +  In  the  News    High-­‐energy  activity  based  on  detecting  true-­‐false  elements  in  stories  from  the  future.  

9:00-­‐9:20  

Defining  +  Demystifying  Foresight    Learn   the   fundamental   frameworks  used   in   strategic   foresight,   including:   the  Cone  of   Plausibility  &   Four   Futures  Scenario  Approach  (Continued  Growth;  Constrained;  Transformed;  Decline/Collapse).  § TOOL:    FOUR  FUTURES  

9:20-­‐9:30  

Exploring  Key  Trends  +  Implications    Part  1  

Present  and  explore  3-­‐4  emerging  macro-­‐trends  followed  by  small  team  discussions  and  activity  that  identifies  key  opportunities  and  constraints  shaped  by  each  trend.*  Both   incremental  and  disruptive  business  opportunities  will  be  explored.  § TOOL:    OPPORTUNITIES  +  CONSTRAINTS  

9:30-­‐10:00  

  BREAK   10:30-­‐10:45  

Exploring  Key  Trends  +  Implications  Part  2  

Continued  presentation  and  small  group  brainstorming  activities  on  macro-­‐trends.  § TOOL:    OPPORTUNITIES  +  CONSTRAINTS  

10:45-­‐11:30  

Designing  Future  Opportunities  Teams  select  a  growth  opportunity  based  on  the  convergence  of  key  trends.  Each  team  creates  a  vision  for  a  new  product,  service,  or  business  model,  and  a  roadmap  between  2016-­‐2020  that  will  guide  teams   innovating  around  these  key  trends.    § TOOL:    FUTURES  ROADMAP  

11:30-­‐11:55  

Activating  the  Future  Key  takeaways,  tips  for  ongoing  application,  and  additional  resources.  

§ TOOL:    FUTURIST  RESOURCES  CHEAT  SHEET  11:55-­‐12:00  

 *  Sample  trends  include:  

• Aging  Populations:  Exploring  life-­‐enhancing  platforms,  products,  and  services  for  the  aging  demographic.    • Breaking   Down   Big   Data:  Creating   near-­‐term   opportunities   around   predictive   and   prescriptive   analytics;   and   enterprise  

solutions  built  on  data  science  and  visualization.  • Age  of  Adaptive  Media:  Anticipating  dynamic  shifts  in  content  delivery  and  use  across  industry  verticals.    • Millennials  Grow  up:  Rethinking  Gen  Y   lifestyles  and  life  stages  as  they  form  families  and  continue  their  evolution  within  

the  workforce.  • Mobile   within   Immersive   Environments:   Positioning   mobile   experiences   within   emerging,   place-­‐based   immersive  

experiences  in  retail,  home,  and  work.        

I N N O V A T E @ F U T U R E T H I N K . C O M     •     6 4 6 -­‐ 2 5 7 -­‐ 5 7 3 7     •     WWW . F U T U R E T H I N K . C O M    

Program  Experience  Strategic  Foresight:  Let  the  Interactive  Learning  Begin  Discover  how  to  identify  emerging  trends  and  develop  innovation  strategies  that  start  leveraging  the  future  today.    

Imagining  the  Future                      

Demystifying  Foresight  +  Exploring  Key  Trends  

Opportunities  +  Constraints                                      ………                                                          Futures  Roadmap