successful multilingual content - jen weaver

Developing Successful Multilingual Content

Jen Weaver!Marketing & Communications

Manager!Carmazzi Global Solutions

Welcome!

Introductions

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The Impact of Language Diversity

Today We’ll Cover:

Crafting Content Best Practices

Protecting Content Integrity and Intent

Key Technologies and Efficiencies

What is the desired result of this communication?

Corporate  Impact

Audience  Impact

Where we live

Corporate Impact

GoalState Gap

Audience Impact

Comprehension Different  conceptual  frameworks

Symbols Learner  strategies  from  the  native  language  may  not  “translate”

Language Preference

Sources:  Common  Sense  Advisory,    The  European  Commission  &  The  Gallup  Organization

72.4%

72.1% 56.2%

> 4 in 10

74.7%

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GLTS

Global Language Translation Strategy

Crafting Content

Consider Tone Problem Content

Crafting Content

Expect!Expanding Text

Crafting Content

Passive Voice Reading Level

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Localization & Translation

Processes

Authoring

Translation & Localization

Internal Review

Oops!

Technology & Efficiency

Translation Memory

Consisten

cy

Cost Savin

gs

TM Cost Savings Example

Document #1 states: “Please refer to the Master Policy for more plan details.“

If the same sentence is included in a future document, a 70 percent discount will apply.

If a future document has a similar sentence, such as “Please refer to the Master Policy for additional details,” a 50 percent discount will apply.

Glossaries & Style Guides

Security

Suitability

Expedited T

imelines

Cost Savin

gs

How much is really needed?

Questions?

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Jen Weaver!jweaver@carmazzi.com !www.carmazzi.com

Thank You!