te mahere a whakaata 2015- - māori television · te hunga matatau. hei tautoko i hongere pouaka...

Te Maherea Whakaata 2015-2018

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upoko

Uaratanga me te Taketake 3

Rautaki 5

7

Ara ki 9

Ahunga Rautaki 2015 2018a. Whai ki Te Rautakib. Whakatipu ic. Hono ki kuad. Hono ki Matuae. Kia , kia

1112151618

Anga 19

me te 22

Aroturuki i te Kounga o Te Reo 24

26

Ko roto i Mahere Te Reo me noho matatapu kia kaua e whakaatuhia ki atu tangata,

. Kia kaua hoki e hangaruahia te katoa, , kiakaua e whakaatuhia rotomehemea kaore a Whakaatakia whakaae.

He aukatinga motuhake kei runga imomo hangarua, ,

, , , tohatoha, pukapuka .

©

Uaratanga me te

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Uaratanga me te Taketake

Ko te uara a Whakaata kia kia , kia e Aotearoa . Ko ta e whai nei ki te whakapiki i te me .

.

I tua atu o te kaupapa matua ki te whakatairanga i te reo me whakahauhia ana e Te Ture Aratuku Whakaata Irirangi kia:

• i roto i i te nuinga o te me te maha atu i atu .

• Tukua whakamahinga me ki e hiahiatia ana.

• Whai aronga i roto i hanganga ki me hiahia o tamariki kei roto iakomanga rumaki akonga katoa.

• Horaina he ratonga ara -hangarau nei puta noa i Aotearoa kia noho kite tini mano mehemea ka taea.

• Poipoihia kia whanake te kaha o Whakaata ki te ma te whakangungu me te akoako.

Rautaki

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Rautaki

Ko Whakaata o matua o te Rautaki Reo i te taha o Te Taura Whiri

i i Aotearoa, ko ta Whakaata whakaputame te tuku huarahi pae mutunga ki pourewa maha me

hongere. Na , he nui kei a ia ki te whakaora, ki te whakatipu, te manaaki, te whakatairanga me te whakatangata whenua i

tikanga. Ma Whakaata tuku te reo kounga ki reanga reo katoamai i te reo , te reo rua, ki te reo o te hunga matatau.

Whakaata ki te mahi me tari katoa; Te Puni , Te Taura Whiri kia aitana whakapau kaha ki te anga whakamuatanga o te Rautaki

ki te whakatutuki i haepapatanga ture me te eke panuku o pakihi, kua whakaritehia e Whakaata mahere hei

tautoko i te Rautaki Kua kite a Whakaata ko te whakaora i te reo mahi nui e tika ana kia mahi me tari Karauna, me atu e whakapau kaha ana ki te whakaora i

ana me ,

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I te mea he umanga

titiro a Whakaata ki te

i toronga atu ki

o me iwi,

me tuku akoako,

whakangahau hoki me te i te

tirohanga ka uru atu a

Whakaata ki mahi

whakakaha i me te

iwi, te o Te Reo.

He nui motuhenga

ki te whakaora i

whakatau i whakamahinga ki

e hiahia ana ki te hono mai ki

a . Ko whakataunga

whakamana ana i

me te iwi.

Te Whakauru ki Reo

Page 10

Kia reo

Te whakaurunga ma te pouaka whakaata, tihi, pourewa ipurangi me momo waea , e taea ai e Whakaata whakakaha i te whakamahinga, te whakakahukahu, , me te whakakao tuhinga mo te reo i roto i te . Koia nei te tino, o te i te taonga i roto i tau.

Ia ka te reo ki te motu, i runga i te whakaaro kia puta atu ki katoa e ako ana i te reo tae atu kite hunga matatau. Hei tautoko i hongere pouaka whakaata me pourewa hou, me te hono ki pourewahapori, e taea ai e o ia reanga pakeke, o ia reanga reo te nei i runga ipurangi.

Ka arotahi kia whakawhiti i nga whakatairanga o Te Hongere Te Reo ki runga i a Whakaata ko te ka puea ake. I whakaritea te Hongere Te Reo hei motuhake i i te 4pm ki te 11pm ia .

Ahunga Rautaki 2015 - 2018

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E whai ana ki te Rautaki

Ko te whakarauoratanga o

tikanga kei te koingo o mahi rautaki a Whakaata

ko o e mahi nui ana

kia tutuki ai whainga.

Whainga o Te Mahere Reo

Te mana o te reo Kia whakapiki ake i i roto o Aotearoa

Te ako i te reoKia whakapiki ake i te nui o o

Aotearoa ki i

Reo Te kounga o te reo

Kia whakapiki ake i te o te tangata ki te whakarauora i

tautoko ana i te kounga me te whakamahi i te

raupi i mita- -iwi hoki.

reo

Kia whakapiki ake i te whakamahitanga i waenganui i

atu o o Aotearoa, i roto

rawa i kainga.

a.

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Te Whakatipu ib.

Te Mana o Te ReoTe o

te reoTe ako i te reo Te whakamahi Kaikini

Kua taunahatia e Te Taura Whiri i Te Reo e rima hei whakaora i te reo

Te Mana o te reo; Me nohome ai te

reo e kawhakamahia e atu hapori,

hoki o

Me whai te hunga e pikoko ana ki te ako i te reo ki

rauemiai toro ki te

hei reo ora heireo . He take nui kiawhakaritea he ara ako i te reo mai i te hunga katahi kaako kia whakawhiti atu ki te puna i te reo me te reanga i waenganui.

Me whakapiki ake ihou e ako ana e

whakamahi ana iMe kapi i a reangaako katoa ite hunga kairangi tae noa atuki te hunga ka , kia tipuwhakaritorito ai kiroto i te tangata. Koaronganui kia ai

ki waho atu o te akomanga ki momohoropaki o ia , o ia kia

tonu te reo kiwhakatipuranga kitaumata ako o te reo

matatau mai, reo ruamai, reo mai .

katoa mai i te hunga kore reo ki te hunga reo rua tae noa atu ki te hunga e matatau ana ki te reo.

Ka whakatairangatiamata punenga heiara tautoko ki te ako i te reo

ka mutu e whakapikiake ai i te kounga me te kairangitangame .

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Te Whakatipu i te reo b.Kua taunahatia e Te Taura Whiri i Te Reo e rima hei whakaora i :

Ka hono mai te 1.5 miriona ki a Whakaataia marama, reira e whai pitomata nui ai a

Whakaata ki te kaupapa whakamana i te reo, i te reo, ki te ako i te reo, me te

whakapiki ake i te o te tangata ki te reo me Ko ta Whakaatawaihanga e hihiko ai te tangata ki te rapu i te reo me te whai i .Ko o nui e whai hua ai

a Whakaata ko kaha ki te paihere ikatoa o te motu ki te

tirohanga hoki imatapihi ki te ao

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Fluent Speakers

Te waihanga te hunga matatau.

Language Learners Tamariki Rangatahi

reo.Enhance relevant content for

tamarikiTe waihanga auaha,

hoki te rangatahi.

- -ture

1 3 42

E 11 o te taupori matatauana ki , Te Tari Tatauranga o Aotearoa, 2013).

Ko he matatau e rata ana ki te rongo i te reo me te i

kiriata me takunetanga i roto ite reo.

ana ki te whakatairanga i te hongere o Te Reo Whakaatakia rite ai ki waka hourua te haere. Ka whakapiki ake i te o

momopourewa ataata a Whakaata

tonu tino kairangipainga katoa.

E 35 o te tauporiana i (Te Kupenga

Tatauranga o Aotearoa, 2013). Koe ana i

, he hunga e ako ana i te reo e rata ana hoki ki te whakarongo i te reo me

whakahihiri i

Ka waihangatiate mata tuarua kia whakawaiwai ai te

ara e whakawhiti ai te hunga ako i te reo ki te reangatakawaenga

ki te hanga reo rua e ai te rere

kupu hauraro) me te reo Ingarihi i roto i.

Kia paihere tonu muka i waenganui ite painga o

ara ako i

E 31 o te taupori tamarikii raro iho i te 15 tau te pakeketatauranga o NZ, 2013).

Ka arotahi ki te hanga reo rarata ai te hunga tamariki.

Ka whakaritea he haora hoko kore i te taumata o haora e ai

tamariki.

Kei te hiahia kia paiheretia aimuka ki waenganui i a me

te kia Kotahi aii runga i te kaupapa kotahi.

He nui whakaharaharate mea ko te haurua o te taupori iraro iho i te 23 tau te pakeke e ai kitatauranga o Aotearoa, 2013).

He roa ake te ka noho te rangatahi kite ipurangi, e hiahia ana ki

kiriata reo rua pirangi anakia kite i

aronganui ki te hanga e ana ki te hunga rangatahi e

tuku ana ki pourewa e ana kia .

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whakatipud.

E rima tino hua i puta mai i

rangahau i te hunga e

tohu ana i momo e 5 e

kaha ana i o

Whakaata katoa

momo whakatipu i

ka ki

e rima nei. I roto mai i

rangahau i whakaatu mai i nga momo

whanonga o te reo a enei

whakatipu.

• He ki te 29 tau te pakeke.

• He pakari te reo (ko te hunga pikoko ki te

ako i te reo) me tikanga hoki.

• Nui atu i te hautoru o te hunga rangatahi

ka aro mai ki momo pourewa

a Whakaata

• Ko o aronga ko te hanga

te hunga rangatahi te

hunga rangatahi ake.

• E 26 e matatau ana ki i te

• E 26 e whakamahi ana i

i te nuinga o te .

• E 84 e tuwhera ana ki te ako.

• Ko pourewa- -tihi te ara

whakapoapoa i whakatipuranga

ki te ao hangarau.

• Ko kiriata ,

tangaroa piri whare me ataata

waiata o e

ana e .

.

Rangatahi Viewers Youth Potentials Loyals

• He kohuinga rangatahi mai i te 15 ki te 29

tau te pakeke ehara i te hunga me

hoki o te hunga mai i taua

reanga tonu e ana ki te ako i te

• He iti noa iho te reo i

e kore e ana

reanga ki te i reo.

• E 13 e matatau ana ki te reo, ka mutu

he reo rua

• E 87 e ana ki kupu,

reo

• E 94 e tuwhera tonu ana ki te ako. E

ana reanga ki

huhua e ai i a , he

kiriata, he , he tunu kai, he

kiriata , he waiata

ta e tino wawata nei.

• He neke atu i te 30 tau te pakeke o te hunga

ko te

49 tau te pakeke.

•

•

reanga 30 neke atu te pakeke e tuwhera

•

•

•

waiata

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whakatipue.

E rima tino hua i puta mai i

rangahau i te hunga e

tohu ana i momo e 5 e

kaha ana i o

Whakaata katoa

momo whakatipu i

ka ki

e rima nei. I roto mai i

rangahau i whakaatu mai i nga momo

whanonga o te reo a enei

whakatipu.

• Te hunga neke atu i te 30 tau te

pakeke kaore e ana i Whakaata

he kore-

• E 25 o te kua taka

iho ki reanga neke atu i te 30 tau

te pakeke

• He hoki te taumata reo o , o

(Ko kei runga, ko kei

raro)

• E 44 kaore e ki i

• E 67 kaore rawa e whakamahi i te

reo

• Engari te 14 ka whakamahia i

/i te nuinga o te / i

katoa (tuarotu)

Lapsed Urban Professionals

• E 30 tau neke atu te pakeke o te nuinga o

reanga, ehara hoki i

• Ko te nuinga he , kaore a

tamariki, e noho ana ki whare he nui te

utu, e rata ana ki momo o

Aotearoa e ana e Whakaata

• E 53 e ana ki kupu

• Engari e 50 e ana ki te ako i te

reo (tuarua)

• Ka toro mai ki a Whakaata

etahi noa iho o momo te nuinga

he , he kariata. ka kaha to

toro mai mehemea e ana ki

ingoa o kia hoki

i te maramataka o me

momo ka . Ka

nuitia a Whakaata hunga

e puta ai te ihu o Whakaata

ki te makiu. Me kia whai

huarahi akoako reanga i

te mea he hunga e tino pikoko ana ki te

ako.

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Kua tae ki te muriwai o te ao hangarau me te ao i te aranga mai o taonga hou e

ana i te hunga me a whanonga. Kua hoki ara e taea ai e te hunga ki te toro atu me te mai kia . Ahakoa kei te nanao tonu kite aka matua o te pouaka whakaata me whakahaeretanga katoa e arotahi ana kinekehanga hangarau e puta auaha ai .

ringa ki te waihanga , te reanga tamariki, e rite ai ki

hiahia ki pourewa e ana. Me kokiri e te reo hei reo

akoako.

Kia kiaf.

Anga

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Anga 1| Kia whai ki Te Rautaki

Kia whai ki Te Rautaki

Te mana o te reo

Kia whakapiki ake i te nui o

o

Aotearoa ki i

Kia a whakaata hei kaupapa rawa

Kia kitea momo katoa e whakamahi ana i

Kia kite ai rongonui e whakamahi ana e ako ana hoki i

Kia me kiriata rongonui- i a me Tarau

Kia rapa ai ki te ipurangi e horapa ai ki te nuku o te ao momo pourewa hiko.

Me hanga i momo ana ki taumata katoa

Kia whakakupuhaurarotia o e ana e

Ko te whakatairanga me te i te hunga i e mau ana i kupu hauraro

Ko te whakatairanga i a pouirirangi e rua te paetukutuku hoki.

Ko te i i haora matua

Ko te whakapiki ake i momo mata hiko e aro mai ai te hunga

Me hanga i reo kairangi te hunga matatau, tamariki me te hunga i roto katoa i

Te ako i te reo

Kia whakapiki ake i te nui o

o

Aotearoa ki i

E 78 o te hunga ako I te reo kua I a I e 7kua taha ake nei koia te take I ai matua 10 (Imapact Survey

2011).

o p

Whakaora

Reo

Kia whakapiki ake i te

o te tangata ki te

whakarauora i

He tautoko, he whakatairanga i hua ka puta i iwi o te motu e ana ki te whakarauora

He tautoko, he whakatairanga i hinonga whakarauora ka puta ki te motu .

He whakakuhu ki hinonga whakarauora

Te kawe i rangahau e tohu ai i te whakawhititanga o te whakarauoratanga o te reo hei reo .

Page 21

Anga 1| Kia whai ki Te Rautaki

Kia whai ki Te Rautaki

Te kounga o te reo

He tautoko i te kounga me te tika o

te whakamahi i

raupi i mita o te reo kia ai.

Ko te hanga i e kounga ai i roto.

Ko te hanga i e whakamahi ana i mita- -iwi.

Ko te hanga e whakaatu ana i tauira o te reo, .

Ka kawea tonutia te aromatawai motuhake i te kounga o te reo me te nui hoki roto i .

Ia marama ka aromatawai motuhake e ana ki te kounga o te reo i roto i .

Ka whakaritea mahere tiketike rawa a katoa noa hoki i te ao.

Kia whakapiki ake i te

whakamahitanga i

waenganui i

atu o o Aotearoa,

i roto rawa i .

Kia hangaia ai he tamariki, (0 ki te 9 tau te pakeke) me .

Kia hangaia ai he reo rua te hunga rangatahi, (10 ki te 18 tau te pakeke) me .

Kia hangaia ai he rua ) e rata ai momo hunga .

Kia hangaia ai he te hunga reo .

Kia ake i momo e taki ana i te reo.

Kia whakaritea he i waenganui i te ao mati me te ao whakaata.

• Ko te whakatairanga i te whakamahitanga o te reo me te reo huri noa i pourewa

• Ko te whakaaweawe, whakatenatena me te whakatairanga i te reo i momo taumata

• Ko te whakatairanga i te

me te

Page 23

Tiro i matua

GROWTH PERSONAS

PersonasRangatahi

Viewers

15-29 Youth

PotentialsLoyals

Urban Professionals

Lapsed FLUENTLANGUAGELEARNERS

TAMARIKI RANGATAHI

TelevisionService

Te Reo

maoritelevision.com

PRIMARY

GROWTH PERSONAS STATUTORY PERSONAS

SECONDARY

Te Aroturuki i te kounga o Te Reo

Page 25

Te Aroturuki i te kounga o Te Reo

Ka mahi tahi a Whakaata kia eke te kounga i .

Kua tohua e Whakaata mo Te Ko o nui o kia whakahiatotia he mahere ako ai kaimahi o Whakaata ki kia ai a Whakaata

hei reo rua a te tau 2020. Ka tuia hoki ki te whakakitenga o Whakaata kia mahi tahi ki iwi me hapori ka katoa te o Te Tangata ki te i te mahere reo me tikanga a Whakaata ki roto i ana .

Ta Whakaata motuhake aro turuki ana ki te kounga i roto i . Ka aromatawaitia e te komihana nei te kounga me te nui hoki ana.

Ia e whakawhiwhia ana ki ki mahere whai pou-aratakime tikanga ia kahui hanga e ana ki te aromatawai i te kounga i roto i a .E whakakirimanatia ana e te tari o Te Reo he pukenga motuhake hei aromatawai i te kounga i roto i

take- - , te whakatakoto i te reo, te whakahua i te reo, te kupu o te reo, te mita o te reo me te kounga o kupuhauraro.

Ka whakahaeretia he aromatawai motuhake ia marama i kua tipakohia ka ine hoki paearu i te kounga Taura Whiri Ko te tauwaenga ko te 4.0. (1 = Ngoikore rawa, 2 = Ngoikore, 3 = Pai,4 = Tino Pai, 5 = Rawe)

Hei

Page 27

Hei

Ko te mahere Whakaata hangai ana ki ta whakakitenga a matua. te kaha o a Whakaata momo pourewa i kaha kite ai, i kaha rongo hoki ai i whakaata me ipurangi o

roto i o Aotearoa me atu o me iwi puta noa i te motu huri noa hoki i te nuku o te ao.

he nui ta Whakaata ki te whakatutuki i e ana ki te mahere kaha anaa Whakaata ki te i momo taumata i te hunga reo rua, ki te hunga reo me te hungamatatau ki te reo, ka tuia hoki reo e rua ki te maramataka a Whakaata

Ka hangaia e huatau e noho kupu hauraro) ai te reo i roto i . Ko o a aronganui kiawhakaritea ai ana ki te hunga rangatahi e ngawari ai ta toro mai.