technology tools for business

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Technology tools for business

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TECHNOLOGY TOOLS FOR BUSINESSWWW.USMANFAROOQ.COM

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Did you know

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Modern Tools for Business

Google Yahoo Bing Social Media

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Google

The Business generating king which has been one of the top most business creators in the world, Over 200 business are being run in Pakistan that are dependant on Google

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So what tools are used on Google

Adwords Trends Insights Google products

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Social Tools

A major upcoming trend is the Social Media which is helping over come our budget constraints i.e. Without spending anything but the time you normally waste on Face book you can get your business up and running

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Marketing and advertising are now being defined by the mantra of paid, owned and earned…

… how can you leverage all threeto delight your customers?

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The media trinity Paid – Paid placements that promote a product, site or

piece of content that an advertiser wants to pay to draw attention to. Shift from foundation to a catalyst that feeds owned and creates earned.

Owned – Any asset owned by the brand (i.e. site, network, community, app etc.) Build for longer-term relationships with existing potential customers and earn media

Earned – Brand-related consumer actions and conversations. Listen and respond: Earned is often the result of well-executed and well-coordinated owned and paid media.

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Paid Media

Drives owned media engagement and creates earned conversation

… what would you do to delight your customers?

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Owned media

Drives earned conversation, which in turn can drive more traffic to owned destination, which can drive further conversations and so on.

… effective owned media can help paid media to work harder.

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Earned Media

Highlight owned media spaces and turn them into vibrant communities

… conversations and sharing aid the effectiveness of paid media.

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Some facts about Social Media

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1993

“On the Internet, nobody knows you’re a dog”

2012

“On the Internet, everybody knows you’re a dog”

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Join the Paid, Owned, Earned revolution!

http://www.facebook.com/seospecialistservices

email: usman_farooq@live.com

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