the future of social listening
Post on 27-Jan-2015
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The future of social listening
Will McInnes, CMO
@willmcinnes
@brandwatch
© 2013 Brandwatch | www.brandwatch.com 2
Quick background/
@willmcinnes @brandwatch
© 2013 Brandwatch | www.brandwatch.com 3
Research Measurement
Monitoring
@willmcinnes @brandwatch
4© 2013 Brandwatch | www.brandwatch.com
The plan, yo.
@willmcinnes @brandwatch
5
Just 3 things
© 2013 Brandwatch | www.brandwatch.com
A. Present day ‘social listening’
B. Emerging use cases
C. The future
@willmcinnes @brandwatch
6
PET!
© 2013 Brandwatch | www.brandwatch.com
A. Present day ‘social listening’
B. Emerging use cases
C. The future
7
PET!
© 2013 Brandwatch | www.brandwatch.com
A. Present day ‘social listening’
B. Emerging use cases
C. The future
8© 2013 Brandwatch | www.brandwatch.com
Present day
@willmcinnes @brandwatch
© 2013 Brandwatch | www.brandwatch.com 9
OODA
@willmcinnes @brandwatch
© 2013 Brandwatch | www.brandwatch.com 10
1. Realtime, yo!
@willmcinnes @brandwatch
© 2013 Brandwatch | www.brandwatch.com 11
Y’know.
© 2013 Brandwatch | www.brandwatch.com 12
Social data-driven PR strategies
#ChosenByMe
@willmcinnes @brandwatch
© 2013 Brandwatch | www.brandwatch.com 13
Pairing social metrics with IRL
© 2013 Brandwatch | www.brandwatch.com 14
Linking social metrics to business metrics
@willmcinnes @brandwatch
© 2013 Brandwatch | www.brandwatch.com 15
‘Social analytics for agencies’ panel
http://bit.ly/1fmjWRI
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Quick recap
© 2013 Brandwatch | www.brandwatch.com
1. Realtime
2. Social data-driven stories
3. Linking social metrics to business metrics
@willmcinnes @brandwatch
17© 2013 Brandwatch | www.brandwatch.com
Emerging use cases
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Driving ‘intent to purchase’
© 2013 Brandwatch | www.brandwatch.com
@willmcinnes
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Social across the enterprise/
© 2013 Brandwatch | www.brandwatch.com
Altimeter – The State of Social Business 2013
@willmcinnes @brandwatch
© 2013 Brandwatch | www.brandwatch.com 21
22© 2013 Brandwatch | www.brandwatch.com
Power of data to change behaviour
@willmcinnes
23© 2013 Brandwatch | www.brandwatch.com
24© 2013 Brandwatch | www.brandwatch.com
25© 2013 Brandwatch | www.brandwatch.com
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Quick recap
© 2013 Brandwatch | www.brandwatch.com
1. Driving intent to purchase
2. Extending social across the biz
3. Visualizing social data for impact
@willmcinnes @brandwatch
27© 2013 Brandwatch | www.brandwatch.com
3. The future
@willmcinnes
32
Quick recap
© 2013 Brandwatch | www.brandwatch.com
1. TripAdvisor for everything
2. No secrets left
3. Physical / wearable / social
@willmcinnes @brandwatch
33© 2013 Brandwatch | www.brandwatch.com
Come and say hello to me and
Nadia
@brandwatchwww.brandwatch.com
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