the individual in the institution: integrating the user experience by michael clarke, silverchair

THE INDIVIDUAL IN THE INSTITUTION: INTEGRATING THE USER EXPERIENCE

MICHAEL CLARKETHE CHARLESTON CONFERENCENOVEMBER 4, 2011

MOBILE AUTHENTICATION: THE CHALLENGE OF INSTITUTIONS

Mobile Authentication & Institutional End Users▶ Institutional users expect remote

access to the institution’s subscribed content.

▶ Remote access via laptop/desktop once user is authenticated to the institution’s network (via IP address, VPN, Athens, Shibboleth).

▶ Most mobile use does not happen on the institution’s network.

Mobile DevicePairing or Vouchers

Pairs an institutional license with particular mobile devices

Some systems require the user to request a pairing code

Other systems create a pairing automatically when the user connects a mobile device to the institution’s WiFi network

A browser cookie maintains the pairing for a limited period of time (typically 30 – 90 days).

Device Pairing Advantages

▶ Simple.▶ Secure – code is good for a limited

period of time.▶ Ties device access to institutional usage

reports.

Device Pairing Disadvantages

▶ User experience not integrated▶ User settings/personalization does not

carry to the device▶ No information about who is using the

device▶ Challenges with users who are

physically separated from institution at pairing setup/renewal.

Is there another solution?

This is a rhetorical question.

Account-based mobile authentication

Silverchair’s preferred method of mobile authentication.

TRADITIONAL REASONS WHY INSTITUTIONAL USERS CREATE INDIVIDUAL ACCOUNTS

▶To sign-up for/configure alerts

▶To save/bookmark content

▶Educational activities

▶To save site configuration

▶To receive better recommendations

▶To submit an article

Reasons why individuals authenticate

Account based authentication is already commonplace. We are

simply leveraging what many users are already doing to provide a

mobile authentication that identifies who the user is to provide a more

integrated user experience.

Account-based mobile authentication

User: Robert SmithInstitution: Psychiatric UniversityEmail/username: rsmith@psych.edu

On Institutional Network

Account Affiliated to Institution

Outside University Network

▶ Simple. Users are already using this authentication method for other purposes

▶ Secure – user must sign in to product periodically via institutional network

▶ Integrated user experience▶ Usage rolls up under existing institutional

usage statistics▶ Users can set-up/renew account from

anywhere (including remotely via VPN)

Account-Based Mobile Access Advantages

▶ Users that do not already have an account have to set one up

▶ You have to remember your user name and password occasionally (a cookie will store it for you after you log in the first time) or use the auto-retriever and we will e-mail to you instantly.

Account-Based Mobile Access Disadvantages

MICHAEL CLARKEEXECUTIVE VICE PRESIDENT

MICHAELC@SILVERCHAIR.COM

the individual in the institution: integrating the user experience by michael clarke, silverchair

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