the numbers wo aug29 2011
Post on 22-Oct-2014
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Black Bar twt: jrenoe1 cell:678.477.1543 2
Bottom Line!Basics! New Reality!
Mobile friendly websites Applica4ons & mobile sites
eCommerce, mobile coupons
mCommerce, fCommerce, QR codes
Targeted adver4sing and messaging, relevance
Loca4on based adver4sing (LBS) & immediacy
High HHI users with Smart phones
TracFone Droids launching & tablets exploding
Flash, PCs Ubiquitous video, HTML5, touch screens
The marketplace is changing, fundamentally. !!What was comprehensive yesterday is now basic. !! !
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So What!Trends such as mobile shopping, tablets, LBA, mCommerce, etc. now represent an emerging paradigm shift on par with the rise of the internet. !!
Brands that donʼt keep up will fall behind. !
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Do This!• Get educated and understand
these changes. !• Donʼt work with agencies that
arenʼt on top of these trends. !• Define how this new digital
ecosystem can help your business.!
• Donʼt be afraid to test.!
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For Example!If thereʼs a retail aspect in your business: Do you know what % of your customers shop on smartphones and tablets? Do they scan QR codes? Do they perform in-store research on those smartphones? Do they watch, upload and/or share video?!!
By understanding the answer to these questions you can define opportunities to differentiate your brand/business by connecting with customers on their terms. !
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1.8 Millions of YouTube views Dyson received for video of simple fans+balloon video!
Social Media Today!
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300 % increase in effectiveness retailer New Look gained by mobile optimizing emails!
retail gaze4e
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72 % of executives that say mobile payments are important now!
KMPG!
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