tolunatopics: online shopping for fashion
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How often do you buy fashion items online?
BUY
SHOPPINGONLINE
5.70%
22.40%
27.50%
31.04%
13.36%
Price is still the main reason why consumerswant to buyfashion items online.
In store
Online
Magazine
Social media
TV
YouTube
Newspapers
Blogs
Others
43.23%
43.87%
21.94%
14.84%
20.65%
8.39%
13.55%
5.81%
7.74%
50.00%
45.80%
29.37%
24.48%
13.29%
9.09%
5.94%
8.74%
3.85%
Where do you get your fashion inspiration?
MaleFemale
Women seek fashion inspirations through
social media and blogs
while men turn to TV
and newspapers.
What is most important to you when shopping for clothing online?
Getting a good price35.80%
Product quality18.90%
Free delivery 15.70%
NeverEvery week2-3 times per month
Every 2-3 times
Several times per year
Online Shopping for FashionWith fashion becoming ever so important amongst the general population,Toluna ran a live QuickSurvey about online fashion shopping during the IMRG Fashion Connect Conference on 11th February 2016. The survey consisted of 500 respondents in the UK.
Using Toluna QuickSurveys, our DIY web-based survey tool, we received datawithin hours and were able to present it back on the same day.
free
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