transmedia - a whirlwind tour

Transmedia – a whirlwind tour @erinmaochu

Video: http://vimeo.com/48763753

Story is still queen…

Video: http://media.42entertainment.com/Video/flynnlives/video.mp4

Elements of transmedia

Video: http://vimeo.com/54199142

1. Story2. Story forms3. Multiple media platforms4. Unified storyworld5. Audience Participation6. Game mechanics7. Social Experience8. Different levels of engagement

Catalogue: http://www.ex-filmstudio.com/immerse/database/

Media Reach: 62.8MillionUser generated content views: (images & video): 124,248Event attendees: 3046 (80% from Greater Manchester)Email registrations: 28% from Greater ManchesterSunflowers pledged: 12,000 (35% from Greater Manchester)Other Blogs: 40Countries: data from 7 countries; pledges from 22

Patterns in Nature

What makes music catchy?

1. Story2. Story forms3. Multiple media platforms4. Unified storyworld5. Audience Participation6. Game mechanics7. Social Experience8. Different levels of engagement

Hookedonmusic.co.uk

Music Cognition Group

www.hookedonmusic.co.uk

Video: https://vimeo.com/90544898

Video: http://vimeo.com/12171653

Business plan: http://www.elcosmonauta.es/ThePlan2eng.pdf

Tools: http://bit.ly/1gKav3Z

http://bit.ly/1mHlT43

My bitly bundle: http://bitly.com/bundles/o_7qq0emcjno/j

http://www.lanceweiler.com/

Stories that change the world…