treemetrics - esa business applicationsartes-apps.esa.int/sites/default/files/satmodosatform3d...

TreeMetrics “PROVIDE MORE END PRODUCT FROM LESS TREES”

The Forest Industry: We need a better way!

• High Measurement Error • Un-stoppable risks

Forest Industry: mounting complexity, rapid change, increasing competition, low margins

Why TreeMetrics ?

• We need a smarter way to manage the Earths Resources

– Wood Demand to double by 2050 – 20% of the annual global carbon emissions occur through

deforestation – Forests cover 30% of the Earths Land Area ! – Lung’s of the earth – 90% of mammals live in forests

The Problem – Poor Information

Just in Time or “Just In Case” ??

The Problem - “The Collision of Interests”

14cm

7cm

14cm

7cm

14cm

7cm

14cm

7cm

14cm

7cm

14cm

7cm

14cm

7cm

14cm

7cm

14cm

16cm

7cm 7cm Pulp

7cm Pulp Pulp M3?

Large Sawlog M3?

Small Sawlog M3?

• Taper Variation • Straightness • Branching • Rot etc.

Treemetrics Offering: October 2013

• Online Forest Mapping & Management Platform • Independent Forest Valuation System • Online Marketplace – Timber Sales System • Harvest Planning System – Yield Improvement

Our better way

TreeMetrics - Product / Service offerings:

Recently Completed: End to End Solution • SATForM 3D Online Forest Mapping - Forest MapperTM

– Forest Management Platform – Forest Monitoring

• SATMODO Real Time Harvest Control – RTFITM

• Forest Valuation System - Forest ValuerTM

• Harvest Planning System - Forest WarehouseTM

Treemetrics - Precision Forestry PlatformTM

Precision Forestry Platform™

Measure Valuation Planning & Control

Forest Mapper™ 3D - Scan Market Place

(Standing) RTFI™ Market Place(Logs)

Forest Warehouse™

Forest Mapper (SATForM 3D) - First In The World – Online Forest Mapping & Analysis - Data Management System – ARTES - 20 - LINK to product names of the previous DIAGRAM -

Forest Mapper (SATForM 3D) - Automated stratification and Location for ground sample plots to be collected

RTFI: Harvest Production Monitoring & Control 100% 2 Way Communications via Satellite & GPRS

In Vehicle Display with GPS Tracking & Boundary Controls

This is an ESA ARTES 3-4 Project currently ongoing

SATMODO (RTFI) Harvest Machine Control Fleet Management Production & Positioning Information

SATMODO (RTFI) Harvested trees filtered are stored for online bucking analysis

TLS – 3D Scan Terrestrial Laser Scanning Forest Measurement System

Automated 3D Forest Measurement System

Forest Valuer: Virtual Harvesting Machine

Forest Warehouse- Online Forest Valuation & Harvest Planning System

Tree Size Distribution Mapping Pre & Post Harvesting

Commercial opportunity: roadmap and current status

SATForM 3D

TreeMetrics Current Business Model

• Software as a Service (SaaS Model) – Full Cloud Based System – Customers send us their map data, tree measurements, live

harvester data. – We process automatically to produce online results & reports

• How we get paid:

Mapping & Monitoring - € per hectare Measurement and Valuation - € per M3 Machine Monitoring - € per week

Forest Mapper Current Commercial Status & Roadmap

• The IFA (Irish Farmers Association) have agreed to move forward and jointly co-market the solution to their national membership with effect from May 2014

• “iForest” is the go to market platform name for IFA • GreenBelt – (largest private forestry company) intend to rollout the

system nationally to their clients • UK – UPM TillHill have agreed a deal to leverage TM solutions including

SATFORM 3D and SATMODO • TM have been in discussions with Google to partner with their Earth

Engine Platform • Planned global launch in May with IFA announcement !

– International Media Campaign

Conclusions :

SATForM 3D

SATForM3D Conclusions

•Product Successfully Developed •Reduced Barriers For Adoption Of Remote Sensing •Demonstrated The Value of Space Assets to deliver greater precision (reduced errors) •High User Interaction & Satisfaction (> 90%) •Have Created A Globally Scalable Product & Opportunity •Initial Scaling using “national” partner programs” •International rollout time

ESA support greatly appreciated

Thank you

Our Mapping Mission

• Index every tree – growing and harvested • Become the ‘Lung Specialist’ for the planet

Thank You!

• Thank You ESA

• ekeane@treemetrics.com • Twitter: @treemetrics • www.treemetrics.com