#ttlpresents - understanding your audience from richard mcknight, groundswell growth
Post on 21-Jan-2018
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“Understanding Your Digital Audience”
Understand | Define| Segment| Engage
Understand: Your Data & Tracking
Your Site Data Tracking
Understand: The Consumer Journey
Define: Your Audiences & Segment
Define: Your Audiences & Segment
Use Technology: Audience Groups
Use Technology: Audience Groups
Promotional Page
High Intent Visitor
Didn’t Purchase
Audience Pot
Engage: Influence Your Audiences
Engage: Influence Your Audiences
1st Purchase Interaction 1 Interaction 2
Data: Learn, Segment & Test
Thank You
Richard McKnightCo-Founder
@rmcknight1 @groundswellgro
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