twitter, social media, seo, pcc: who has time for all this geek stuff?

The Internets: A Series of Tubes!

Navigating the Tube

Mike DuncanSage Island CEO

Know your Customer

Know their Langauge

Keyword ResearchKeyword Selection is Key

Careful keyword selection is the heart of the SEO campaign.

Research Keywords

Create a robust keyword portfolio of relevant keyword phrases that are searched on by potential customers. You’ll begin with your input on what your most important keywords are, then expand that list by cross-checking the list against the search engines’ databases of actual keyword searches. This will help target the right words - the ones that will actually deliver customers to your website.

www.keyworddiscovery.com

www.wordtracker.com

www.overture.com

Google Adwords Keyword Tool

www.seobook.com

www.seomoz.org

Open for Business-Driving Traffic-

SEOHave a Strategy for your site and

optimize your content

• Use keyword research to determine how customers search

• Inject keywords into body copy, titles, and images

• Be sure that your site is user friendly and search engine friendly. Your marketing efforts won’t help you if your website makes it difficult for users to find the information they want.

Ranking factors:

www.seomoz.org/article/search-ranking-factors

www.vaughns-1-pagers.com/internet/google-ranking-factors.htm

On Page OptimizationOptimize Website Meta

<TITLE>Skateboards - Warehouse Skateboards offers Complete Skateboards, Skateboard Decks, Trucks, Wheels & Much More!</TITLE>

<META NAME="Description" CONTENT="Biggest selection of skateboards, skateboard decks, complete skateboards, skateboard wheels, skateboard trucks, skateboards delivered right to your door!">

<META NAME="Keywords" CONTENT="skateboards,skateboard,complete skateboards,skateboard decks,skateboard wheels,skateboard trucks,skate decks,warehouse skateboards">

Sitemap Submission

Google WebMaster Tools - www.google.com/webmasters/tools/

Bing (MSN) WebMaster Tools - www.bing.com/webmasters

Yahoo! Site Explorer - http://siteexplorer.search.yahoo.com

Create Sitemaps

www.gsitecrawler.com

Create a Robots.txt file and place in the root directorywww.yourdomain.com/robots.txt

User-agent: *

Disallow: /my-dirty-photos

Sitemap: http://www.domain.com/sitemap.xml

www.websitegrader.com

How does your site rank for SEO?

Driving Relevant Traffic

Links

Quality links is what you are after.

What is a Quality link?

Good Page Rank and relevant

Link Building

Driving Relevant Traffic

Paid Search

Invest in a Paid Search

(pay-per-click) Campaign

• Paid search is a fast, cost effective, extremely targeted way to increase visibility on the search engines.

• Even a small budget can be very effective if you use extremely targeted keywords to avoid spending money on unqualified clicks.

• Write compelling ads targeted to your demographic to get attention.

Driving Relevant Traffic

Shopping Networks

Driving Relevant Traffic

Social Networks

“There are now at least 1.6 billion of us connected via computer and 3 billion mobile devices that touch the Internet. The rise of "social" technologies - such as wikis, blogs, Twitter, SMS and social networks - means that the barriers to participation across the planet (in terms of the cost, access and skills required) are rapidly approaching zero”

Joshua-Michele Ross on O’Reilly Insights – March 2009

What is Social Media MarketingMany marketers think that doing a sponsorship on MySpace or posting a one-off campaign channel on YouTube is social media marketing

Not true.

Social Media is About Socializing!

It is about:Weaving your content and messages into the social webJoining the customer conversationMaking friendsCommunicating with those friendsListening to those friendsMeasuring impact

Blog

Blog Dos• Pay attention to headlines. Many people scan blog posts in a feed

reader like Google Reader. If the headline isn’t interesting, they won’t click through.

• Link to other blogs in your industry to get their attention and encourage them to link back to you.

• Keep blog posts under 500 words and break up large chunks of text with photos, headlines, and bullets for easier reading.

• Focus on quality content, but keep SEO in mind by favoring high traffic keywords over lower traffic phrases.

• Solicit feedback from your readers. Ask questions, include polls, and encourage community building through comments and participation.

Blog Don’ts• Never copy and paste content from other websites to fill your

blog posts. This creates duplicate content problems and violates copyright law.

• Avoid keyword stuffing. Your primary concern is quality content that interests readers. SEO should always be secondary. Use keywords only when appropriate and only if it doesn’t compromise good writing.

• Don’t expect feedback on every post. For every commenter there are nine “lurkers” who read without participating. Keep soliciting feedback and trying new ways to engage those readers, but don’t give up.

Wordpress Pluginshttp://weblogs.about.com/od/wordpressplugins/tp/55BestWordpressPlugins.htm http://wphacks.com/wordpress-plugins http://www.ghacks.net/2009/08/15/best-wordpress-plugins http://rooteto.com/best-wordpress/30-wordpress-plugins

Social Tagging

Viral Marketing & Social Tagging

Add social bookmarking buttons for sites like Digg, Del.ici.us, and Stumble to blog posts and other content on your site to encourage users to “vote” for it.

www.addthis.com

www.twitthis.com

Videos

YouTube Optimization

• Use keyword tags to tell readers and search engines what your video is about.

• Create a compelling headline to encourage viewers to watch your video.

• Keep videos as short and engaging as possible with the most important messaging in the beginning. If viewers get bored, they won’t watch the whole thing.

• Pay attention to your thumbnail image to entice viewers to click and watch. YouTube automatically selects a thumbnail by selecting an image from about halfway through your video.

Facebook / MySpace

Reaching your fans on FB

• Keep a constant stream of fresh content on your wall by uploading photos, videos, and links to your Facebook page.

• Create a community by building a group where members can upload their own photos and videos and discuss your brand.

• Link your Facebook page to an RSS feed for your blog.

Customer Service

Track Everything!

Search Engine Optimization – Kristopher Jones

Get to the top on Google – David Viney

Landing Page Optimization – Tim Ash

Building Findable Websites – Aarron Walter

M I K E D U N C A Nmduncan@sageisland.com

twitter.com/MikeADuncan

twitter.com/sageisland

www.sageisland.com