understanding facebook edgerank & the other social algos

Understanding Facebook Edgerank and the other social algosDigital Shorts 2012

http://twitter.com/kelvinnewman

kelvin.newman@SiteVisibility.co.uk

18/05/2012

Strategy DirectorSiteVisibility

A digital agency specialising in retail, travel and financial services

OrganiserBrightonSEO

The Free SEO Conference

Edgerank

Likes are meaningless

This is the newsfeed

This is a SERP

There’s no difference

Affinity

Weight

Decay

What’s an ‘Edge’ ?

Uploading a Photo

Tschäff

Liking a Page

Ksayer1

Updating Status

petesimon

Reading an article

garryknight

Listening to a song

janoma.cl

etc.

Affinity

How do you generate affinity?

View Profile

thesuperaliceflickr

Like a Status Update

topgold

Comment on Something

krunkwerke

Get tagged together

sofafort

Basically, whenever you create an edge

that’s connected to someone

Affinity is one way

formatc1

Chat bar gives an idea of affinity

Weight

Weight is personal

seriousbri

What has aheavy weight?

robertDouglass

Videos

plindberg

Photos

Diogène

Links

Marjan Krebelj

Weight Accumulates

puuikibeach

The Politics of Weight

skuds

Decay

Warning Complicated

Formula Ahead!

New > Old

When are users coming from FB?

jonrawlinson

Though low competition times

may be betterBanalities

So what do I do...

Constantly Build Affinity

subodh_chettri

Big update or launch? You need

an ‘Affinity Acquisition Approach’

Ask Questions

fontplaydotcom

Have a vote

ChodHound

Bait

Text

derekGavey

Tease

Increase the weight of important

announcements

Pink Sherbet Photography

You need assets

woodleywonderworks

Work the CombosDavidSpinks

Any Questions?

http://twitter.com/kelvinnewman

kelvin.newman@SiteVisibility.co.uk