understanding idx
Post on 14-Jun-2015
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Understanding IDX:What, Why, Where, How
Presented by:Shawn Arnold, VP of Sales
IDX = Property Search
What is IDX?
• “Internet Data Exchange”• MLS Information• Technology Tool• Just another checkbox on your list…
Quick Facts
• 86% of first time homebuyers start their search on the internet
• 81% of homebuyers without an agent sign with the first agent they speak with
IDX Benefits
• MLS – Powerful Data
IDX Benefits
• Makes Your Site Sticky
IDX Benefits
• Lead Capture Tool
IDX Benefits
• Customer Exp.
IDX Benefits
IDX Benefits
• Analytics
IDX Benefits
• Landing Place for Syndication Content
How to Use IDX
• Drive your clients to the broker site IDX• Use the MLS provided IDX search framed in your site• Link to the MLS’s (or other’s) IDX site • Use Technology Vendor IDX (Free - $1000/year)
IDX Benefits
IDX Benefits
IDX Benefits
Questions
• Thanks for your time.
• If you are curious about reacting to your website visitor activity/analytics, please attend:– IT'S NOT WHO THEY ARE, IT'S WHAT THEY DO• 2:20 pm – The End Zone
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