understanding & leveraging digital marketing and social media tools for branding

U d t di & L iUnderstanding & Leveraging Digital Marketing and Social g gMedia Tools for BrandingPresentation at AIMA‐DMA’s program on Creativity & AdvertisingPresentation at AIMA DMAs program on Creativity & Advertising Campaign Planning

India Habitat Centre, Saturday, 30 July 2011

Ankur Sethi, Founder & Volunteer, ChitrakaarProgram Head – Corporate Resource Centre, GDGWI, Lancaster University 

1© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

.

About Myself

Founder, Chitrakaar - a non-profit social development initiative.Program Head – CRC, GDGWI, Lancaster University .Chair of Promotions Taskforce & Member, National IYV+10Committee, United Nations Volunteers , UNDP IndiaFounding member of HR Talks (a collaborative web2.0 and socialg (media initiative) at National HRD NetworkWorked with companies, both Fortune 500 as well as early age andVC funded start-up.pExperience in Banking & Financial Services, Knowledge ProcessOutsourcing, Human Resources, ITES and Non-Profit sectors.Masters’ in Business Management from Narsee Monjee Institute ofMasters in Business Management from Narsee Monjee Institute ofManagement Studies and Bachelors’ degree in Commerce (Hon.)from Delhi University.Writes at the Virtual Learning Blog and Photography at Pho2 Blog.Writes at the Virtual Learning Blog and Photography at Pho2 Blog.

2© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

Learning Agenda1.What is a Brand?

g g

2.What is Digital Media?

3 h S i l di l ?3.What are Social Media Tools?

4.Leveraging Digital Media and Social Media Tools g g gfor Branding.

3© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

What is aWhat is a Brand?Brand?

4© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

5© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

6© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

7© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

8© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

9© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

10© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

11© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

12© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

13© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

14© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

15© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

16© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

17© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

Quiz

Answer & Win a copy ofAnswer & Win a copy of Knowledge Handbook on

Challenges of Growing Brands in Disruptive Era

Published by DMA-GDGWI, Lancaster University

18© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

Who is the singleWho is the singlel t i t illargest music retailer

th l t?on the planet?

19© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

A lApplea comp ter compana computer company

20© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

Who is the worldWho is the worldl tlargest camera

f t ?manufacture?

21© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

N kiNokiaa mobile phone man fact rera mobile phone manufacturer

22© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

Who has the 5thWho has the 5th

l t GDP i thlargest GDP in theld?world?

23© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

BeBaylargest online marketplacelargest online marketplace

24© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

What isWhat is Digital Media?Digital Media?

25© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

Traditional Media Vs Digital (New) Media• only a few publishers • any one can be a publisher 

l i h d f d• control in hands of few

i i l f db k

• control in hands of end user• conversation is king• minimal feedback

• limited mediums• conversation is king• tons of user controlled mediums

"the creative convergence of digital arts science technology and

mediums

the creative convergence of digital arts, science, technology and business for human expression, communication, social interaction and 

education".*

26© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

* Definition by Florida's digital media industry association, Digital Media Alliance Florida.  Source: Wikipedia

Social MediaSocial Media ToolsTools.

27© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

28© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

29© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

Leveraging Digital Media d l d land Social Media Tools

for Brandingfor Branding.

30© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

.

brand optimization framework

LISTEN PLAN ENGAGE OPTIMIZEAMPLIFYLISTEN PLAN ENGAGE OPTIMIZEAMPLIFY

© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved 31

Global Comsumer2 0 Global Comsumer2.0 Facts.

32© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

33© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

34© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

35© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

36© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

37© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

38© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

39© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

40© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

41© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

.

Thank you 

Email ankur@ankursethi comEmail - ankur@ankursethi.comLinkedIn.com/in/ankursethiFacebook.com/sethi.ankurTwitter.com/ankursethiBlogs - blog.ankursethi.com I pho2.ankursethi.comwww.chitrakaar.com I www.ankursethi.com

42© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved