unlocking technology how open source drives innovation

Unlocking Technology: How Open Source Drives Innovation

Andy Cleff, Moderator Principal, Ampersand Design

Paul Wright Executive Vice President, Micco

World

Lance Weiler Founder, WorkBook

Project and DIY Days

Greg DeKoenigsberg Senior Community Architect, Red Hat

Paul Wright

Executive Vice PresidentMicco

World

CONFIDENTIAL: MICCO WORLD IN.

Unlocking Technology: Open Source & Innovation

Paul E. WrightExecutive Vice President, Micco

World, Inc.

Chairman, Open Source Philadelphia

CONFIDENTIAL: MICCO WORLD IN.

Open Source Creates Economic Benefit

CONFIDENTIAL: MICCO WORLD IN.

BRAND  MANAGEMENT

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Challenge #1 Media is fragmenting rapidly

Radio  → TV →

Mobile →Webcasts → Blogs → Social Nets →Microblogs

→ White Space

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Challenge #2 Consumers are in control

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Challenge #3 Discovery is difficult

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Challenge #4 Audiences require relevance

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Media Manager

Distribution& Widgets

Mobile & SocialMedia

Reporting & Analytics

Rights &RoyaltyMgmt

MonetizeContent

ConsumerRelations

Mgmt

Front Office

Systems BackOffice

& Merch

Collaborate& Fileshare

Search & Remix

Challenge #5: Solutions Are Disconnected, Isolated

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Opportunity:  Unify internal & 3rd‐party tools, apps & services

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Discover, Data, Distribution

10/13/2009

CONFIDENTIAL: MICCO WORLD IN.

One of the things that I’m excited about is to transfer

what we’ve learned from this campaign

in using technology into government

- Barack Obama

CONFIDENTIAL: MICCO WORLD IN.

CONFIDENTIAL: MICCO WORLD IN.

Sharing Our Philadelphia ‐

WalkPhilly

CONFIDENTIAL: MICCO WORLD IN.

Power In Self Organizing

CONFIDENTIAL: MICCO WORLD IN.

Lance Weiler

FounderWorkBook

Project and DIY Days

Greg DeKoenigsberg

Senior Community ArchitectRed Hat

Question & Answer

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Desk in Ballroom A.

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