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US Development to Date
Agenda
• The 2-year development story
• Aegis Media US today
• Deeper look at iProspect and Carat in the US
• Future market development and opportunities for Aegis Media
Overview
• Fundamental change in the last 24 months
• The US market increasingly sophisticated from a media perspective
• Digital at the center of client thoughts and actions
• Legacy structures and processes are barriers to change in the advertising and media market
• Aegis Media demonstrating competitive advantage in almost every area of business
May 2009 - Today
Diversified Services
North America - May 2009
RECESSION DISCONTINUITY CONVERGENCE
Business Turnaround
• Focus on Vision, People and Product
• Exploit market discontinuity
• Identify areas of competitor vulnerability
• Leverage potential Aegis Media advantages
• Complete review of business support functions
• Create belief and inspire energy and action
• Create an organization of the future “Designed for Convergence”
60.90.180 Transformation Program Product & Capability Development
• Data & Insight • Social Media Strategy
• Sustainability Marketing• Carat • Search
• Specialist Capability Development (Content, Creative & Experience)• Vizeum re-launch
• Carat Trade• Procurement
Rationalize
• Property / Geography• Back End &
Support Services• Outsourcing
Brand Architecture Business Unit’s
Driving All
ProjectsHigh Performance
• Jump Tank• AMNA Leap
• HR – Talent & Training• Culture
Business Strategy & Planning• AMNA
• Business Units
GroupNew Business
Vision
Brand Architecture
Operating Model
Product: Organizing Principle &
Process
One OrganizationFinancial Enablement
Key Actions
• Vision - Convergence
• People - Emerging talent
• Management - Change
• Product – Renew and expand
• Innovation - Jumptank
• New Business and Marketing – New business
• Functional support - Upgrade
• Structure and Operating Model - Breakthrough solution
CONVERGENCE
CONVERGENCE - EVERYTHING INTERCONNECTEDINTERDEPENDENT AND TRANSPARENT
CONSUMERS DRAWN TO NEW BRAND ATTRIBUTES -SOCIAL, MOBILE, TRANSACTIONAL & SUSTAINABLE
Redefining How Brands Communicate Within An Ecosystem Approach
Bought Owned Earned
And Redefining The Consumer’s Interconnected Relationship With Media
Bought Owned Earned
Bought Owned Earned
Turning Earned Media into the new Mass Media
+
+
A NEW WAY OF WORKINGFOR NEW POSSIBILITIES
SPECIALIST
HOLISTIC
INTEGRATED
Designing the organization for Convergence
• A crystal clear understanding of the difference between strategy and execution
• An expert understanding of the role of all communications disciplines has to be integrated into the holistic strategy and service delivery of all our agencies
• Deep executional capabilities in key specialist disciplines need to be developed as centers of excellence
• The specialist disciplines cannot be trapped in silos and unable to be leveraged by the organization as a whole
• The organization needs an Operating Model that enables leverage
• The organization needs a culture where collaboration is second nature
Aegis Media North America – Internal Re-launch Sept 2009
Specialist Brands
Integration BrandsClient entry interface for specialist, or integrated needs.
Specialist brands. Client entry interface for single, discreet needs.
Aligned and Synchronized with Aegis Media Global Strategy Development
Vision and Values
Innovation
Network Power Brands
One OrganizationalOperating Model
Aegis Media Chassis
1
2
3
4
5
Aegis Media
“Re-inventing the way brands are built”
The Operating Model – Competitive Advantage
Sustainabilit
yMarketingScience
InnovationLifestyleSports
Experience
Sustainability
Comms.Planning Media
Planning & Buying
Performance& Search
Full Service Digital
Full Service
OOHAccount
Leadership
• Specialist capabilities work together effectively to produce holistic strategies and integrated solutions
• Enabled by One P&L structure
• Breakthrough solution for frustrated clients
The Operating Model: Aegis Media 2011
The Operating ModelBrand Led: Total System Leverage
The Operating ModelBrand Led: Total System Leverage
The Operating ModelBrand Led: Total System Leverage
The Operating ModelBrand Led: Total System Leverage
The Operating ModelBrand Led: Total System Leverage
The Operating ModelBrand Led: Total System Leverage
Key Successes to Date
• Major client wins across every business, with market leading performance by Carat
• Establishment of a genuinely differentiated market position
− Delivering a product designed for the convergence
− Digital represents 45% of total group revenue (33% above market)
• Clear sense of one organization and a culture of collaboration
• Starting to build profile amongst influencers in a market open to innovation
• Attracting and retaining strong talent
New Business – Group Wide Success
Source is AMNA internal
Driving the economic value of the operating Model: 2011 Top 20 Clients
Procter & Gamble N/A
Pfizer N/A
adidas/Reebok N/A
The Home Depot N/A
Diageo N/A
Pernod Ricard N/A
The Walt Disney Company N/A
University Of Phoenix N/A
Relativity Media N/A
Beiersdorf N/A
AT&T
FedEx
Wyndham N/A
Outback Steakhouse N/A
Sears
JM Smucker's N/A
Pepsi
Kohler N/A
Staples
Philips N/A
LEAD PARTNER NO RELATIONSHIP - CLIENT DEVELOPMENT OPPORTUNITY
2011 Priorities
• Build on momentum
• Drive the economic value of the Operating Model
• Build specialist capabilities
• Further leverage technology platforms and partnerships to enhance data and electronic trading capabilities
• Build a competitive Vizeum
• Scale Innovation
• Acquisitions to drive Innovation, Infill, and Scale
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