use of social media in healthcare

USE OF SOCIAL MEDIA IN

HEALTHCAREHelen V. Madamba MD MPH-TM FPOGS FPIDSOG

Research Coordinator, Level ICebu Doctors University College of Medicine

Objectives

• to orient the students on social media and the different platforms for social media• To discuss why HCPs should be on social

media• To discuss what HealthXPH is• To discuss important social media

concepts for HCPs• To discuss medical professionalism on

social media

Merriam-Webster: forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content

What is Social Media?

http://www.merriam-webster.com/dictionary/social%20media

http://www.adweek.com/socialtimes/social-media-stats-2014/495727

Why Should HCPs be on Social Media?• Social Media is P2P (person to person)

We tend to forget that both ends of social media

conversations and networks are people.

http://remomd.com/social-media/why-healthcare-professionals-should-be-on-social-media.html

Why Should HCPs be on Social Media?• Meet like minded people, learn from industry

experts, expand networks, sometimes build brands, market etc.

All of these we can do in social media too, often without

leaving the comforts of our home or the workplace.

Why Should HCPs be on Social Media?

Social media is public space, no matter how private your

settings are.

http://www.slideshare.net/isiptan/were-in-for-technology-were-in-for-a-change?

Adverse Health Effects on FB

Why Does a Twittering

Doctor Tweet?1. To connect.2. To engage.3. To inform.4. To reflect.5. To share.

6. To be challenged.7. To be supported.8. To lead.9. To learn.10. To inspire.

http://www.endocrine-witch.net/2015/05/03/ why-does-a-twittering-doctor-tweet

http://www.slideshare.net/isiptan/healthxph-tweet-chat-on-emerging-technologies-and-social-media-in-healthcare?

http://www.slideshare.net/isiptan/healthxph?

What is HealthXPH?

This was the historic first picture of the four founders of

#HealthXPH

#HCSMPH 21 February 2015Radisson Blu Hotel, Cebu City

HCPs should behave professionally both online and

offline

Advocate medical professionalism on social

Health research on social media

#HealthXPH at #PCP15

Important Social Media concepts for HCPs• http://remomd.com/social-media/

important-social-media-concepts-for-healthcare-professionals.html

SLIDESHAREhttp://www.slideshare.net/isiptan/

were-in-for-technology-were-in-for-a-change?

SLIDESHAREhttp://www.slideshare.net/isiptan/

http://www.slideshare.net/isiptan/social-media-and-medical-professionalism?

SLIDESHARE

http://www.slideshare.net/isiptan/were-in-for-technology-were-in-for-a-change?

References

• http://www.endocrine-witch.net/2015/03/03/why-i-share-on-slideshare/

• http://www.endocrine-witch.net/2015/05/03/why-does-a-twittering-doctor-tweet/

• http://remomd.com/social-media/why-healthcare-professionals-should-be-on-social-media.html

• http://remomd.com/social-media/important-social-media-concepts-for-healthcare-professionals.html

• http://www.slideshare.net/isiptan

@helenvmadambawww.facebook.com/helen.madambahttp://helenvmadamba.blogspot.com

helenvmadamba@yahoo.com

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