ux design process the role of empathy in · the role of empathy in ux design process jaka...

The Role of Empathy inUX Design Process

Jaka Wiradisuria

Indonesia’s notorious “income” gap

Indonesia’s notorious “income” gap

We believe that every individual has the right to gain access to be financially ‘well-off’.“Kami percaya bahwa setiap orang berhak untuk mendapatkan akses yang membantu mereka mencapai hidup mapan.”

is one of the access.

>70,000Arisan Leaders

>700,000Members

90+Branches

*Across Java-Bali

HOW DID WE DO IT ?

UX design process, nothing new, right?

(Actually) there is nothing new in the process

UX design process, nothing new, right?

PRODUCT-MARKET FIT MYTH

My users problem are harder to solve because they are non tech savvy—they are not familiar with the popular

technology we use these days.

PRODUCT-MARKET FIT FACT “Your product’s UX is linked to your own appreciation & acceptance of empathy.”

—Tom Starley, inVision app

#EMPATHY...the ability to understand and identify with another person's context, emotions, goals, and motivations".

—Whitney Quesenbery, interaction-design.org

Cucina ItalyCooper platted

High quality items are beyond their reachWHAT WE FOUND

The affordable ones are low qualityWHAT WE FOUND

They need quality goods at affordable price WHAT WE FOUND

STILL, HOW CAN THEY AFFORD IT?

as a rotational group saving method to buy household goods together with their trusted communities.

is our California Roll.

Complexity can be managed, control can be beneficial, but frustration is never a good business strategy.

—Robert Hoekman Jr.

answered that frustration.

WHAT NEXT?

#BERKEMBANGBERSAMA

Help 1,000,000+ members to get access towards their goal

by end of 2017

THE UX STACK

People Don’t Want Something Truly New, They Want the Familiar Done Differently

—Nir Eyal.

jaka@ruma.co.id+628111062220

Learn more about us at https://mapan.id

...and check some of our thoughts at https://medium.com/mapan-ux/