visions of the gamepocalypse

Visions of the Gamepocalypse

Jesse Schell

Real LifeGames

+10!

+20!+20!

+10!

+10!

+5!

+45! +500!

+200!

+50!

+100!+50!+30!

+10! +10!+10!+10!+10!

+500!

+100!

+100!

+

+2700!

+2000!+5000!

+9000!

+5!

+1000!

+30!

+100!

+30!

+10!

+5!

+25! +75! +300!

+30!

+30!

+200+50!

?

Games provide:

• Clear Feedback• A Sense of Progress• The Possibility of Success• Mental and Physical Exercise• A Chance to Satisfy Your Curiosity• A Chance to Solve a Problem• A Feeling of Freedom

SocialNetworking

Micro-Transactions

Advergaming

ExtrinsicRewards

NewSensors

Beauty

TV

Customizing

Eye/FaceTracking

Authenticity

Geo-Tracking

SharingCloud

Gaming

TransmediaWorlds Speech

Recognition

Nooks &Crannies

NewScreens

QuantitativeDesign

Whole LifeTracking

REM-tertainment

CuriosityGap

Nooks &Crannies

+1,000,000!

Nooks &Crannies

Micro-Transactions

Nooks &Crannies

+ =

1500 FTE $300M

WTF?!

+- - =

Innovator’s Dilemma

Micro-Transactions

Nooks &Crannies

Micro-Transactions

NewSensors

Nooks &Crannies

Too many buttons?

How the casual player sees it

Casual Heaven

+10!

+20!+20!

Micro-Transactions

NewSensors

Nooks &Crannies

Micro-Transactions

NewSensors

Nooks &Crannies

NewScreens

The Hype Curve

The Hype Curve

Put Jokes Here

“Shampoorn”

+ =

Micro-Transactions

NewSensors

Nooks &Crannies

NewScreens

Micro-Transactions

NewSensors

Nooks &Crannies

NewScreens

REM-tertainment

Micro-Transactions

NewSensors

Nooks &Crannies

NewScreens

REM-tertainment

Micro-Transactions

Advergaming

NewSensors

Nooks &Crannies

NewScreens

REM-tertainment

13% 36%

TV Commercial Time

Are your friends on drugs? Report them NOW and get

30,000 pieces of Silver!

Join the US Army Reserve TODAY and get a World of Warcraft Battle Fortress worth

One Million Gold! Buy 10 Cartons,Unlock a Bentley!

Micro-Transactions

Advergaming

NewSensors

Nooks &Crannies

NewScreens

REM-tertainment

Micro-Transactions

Advergaming

NewSensors

Beauty

Nooks &Crannies

NewScreens

REM-tertainment

Have you noticed?

Beautiful!

Micro-Transactions

Advergaming

NewSensors

Beauty

Nooks &Crannies

NewScreens

REM-tertainment

Micro-Transactions

Advergaming

NewSensors

Beauty

TV

Nooks &Crannies

NewScreens

REM-tertainment

1849

=?

Micro-Transactions

Advergaming

NewSensors

Beauty

TV

Nooks &Crannies

NewScreens

REM-tertainment

Micro-Transactions

Advergaming

NewSensors

Beauty

TV

Customizing

Nooks &Crannies

NewScreens

REM-tertainment

Customized!

Micro-Transactions

Advergaming

NewSensors

Beauty

TV

Customizing

Nooks &Crannies

NewScreens

REM-tertainment

Micro-Transactions

Advergaming

NewSensors

Beauty

TV

Customizing

Eye/FaceTracking

Nooks &Crannies

NewScreens

REM-tertainment

Recognizr

Recognizr

Recognizr

Joaquin Lopez(knows yourbrother)

Friedrich Engels(Works with Susan Smith)

Bill Gemma (45)

Susan Franks (22)

Francis George (41)Sylvia George (45)

Cynthia Apple (32)Emily Apple (6)

Effort: 65%Engagement: 25%

Effort: 5%Engagement: 65%Fooling Around

Effort: 85%Engagement: 45%

Micro-Transactions

Advergaming

NewSensors

Beauty

TV

Customizing

Eye/FaceTracking

Nooks &Crannies

NewScreens

REM-tertainment

Micro-Transactions

Advergaming

NewSensors

Beauty

TV

Customizing

Eye/FaceTracking

TransmediaWorlds Speech

Recognition

Nooks &Crannies

NewScreens

REM-tertainment

CuriosityGap

The curious will win

Micro-Transactions

Advergaming

NewSensors

Beauty

TV

Customizing

Eye/FaceTracking

TransmediaWorlds Speech

Recognition

Nooks &Crannies

NewScreens

REM-tertainment

CuriosityGap

Micro-Transactions

Advergaming

NewSensors

Beauty

TV

Customizing

Eye/FaceTracking

Authenticity

Nooks &Crannies

NewScreens

REM-tertainment

CuriosityGap

Micro-Transactions

Advergaming

NewSensors

Beauty

TV

Customizing

Eye/FaceTracking

Authenticity

Nooks &Crannies

NewScreens

REM-tertainment

CuriosityGap

SocialNetworking

Micro-Transactions

Advergaming

NewSensors

Beauty

TV

Customizing

Eye/FaceTracking

Authenticity

Nooks &Crannies

NewScreens

REM-tertainment

CuriosityGap

Social Networking

SocialNetworking

Micro-Transactions

Advergaming

NewSensors

Beauty

TV

Customizing

Eye/FaceTracking

Authenticity

Nooks &Crannies

NewScreens

REM-tertainment

CuriosityGap

SocialNetworking

Micro-Transactions

Advergaming

NewSensors

Beauty

TV

Customizing

Eye/FaceTracking

Authenticity

TransmediaWorlds

Nooks &Crannies

NewScreens

REM-tertainment

CuriosityGap

Transmedia Worlds

360 Deals

SocialNetworking

Micro-Transactions

Advergaming

NewSensors

Beauty

TV

Customizing

Eye/FaceTracking

Authenticity

TransmediaWorlds

Nooks &Crannies

NewScreens

REM-tertainment

CuriosityGap

SocialNetworking

Micro-Transactions

Advergaming

NewSensors

Beauty

TV

Customizing

Eye/FaceTracking

Authenticity

TransmediaWorlds Speech

Recognition

Nooks &Crannies

NewScreens

REM-tertainment

CuriosityGap

?

SocialNetworking

Micro-Transactions

Advergaming

NewSensors

Beauty

TV

Customizing

Eye/FaceTracking

Authenticity

TransmediaWorlds Speech

Recognition

Nooks &Crannies

NewScreens

REM-tertainment

CuriosityGap

SocialNetworking

Micro-Transactions

Advergaming

NewSensors

Beauty

TV

Customizing

Eye/FaceTracking

Authenticity

Geo-Tracking

TransmediaWorlds Speech

Recognition

Nooks &Crannies

NewScreens

REM-tertainment

CuriosityGap

Mundanes

Imagineers

vs.

Mundane Imagineer

+ =

WoWoWW

SocialNetworking

Micro-Transactions

Advergaming

NewSensors

Beauty

TV

Customizing

Eye/FaceTracking

Authenticity

Geo-Tracking

TransmediaWorlds Speech

Recognition

Nooks &Crannies

NewScreens

REM-tertainment

CuriosityGap

SocialNetworking

Micro-Transactions

Advergaming

NewSensors

Beauty

TV

Customizing

Eye/FaceTracking

Authenticity

Geo-Tracking

Sharing

TransmediaWorlds Speech

Recognition

Nooks &Crannies

NewScreens

REM-tertainment

CuriosityGap

Shared!

SocialNetworking

Micro-Transactions

Advergaming

NewSensors

Beauty

TV

Customizing

Eye/FaceTracking

Authenticity

Geo-Tracking

Sharing

TransmediaWorlds Speech

Recognition

Nooks &Crannies

NewScreens

REM-tertainment

CuriosityGap

SocialNetworking

Micro-Transactions

Advergaming

NewSensors

Beauty

TV

Customizing

Eye/FaceTracking

Authenticity

Geo-Tracking

SharingCloud

Gaming

TransmediaWorlds Speech

Recognition

Nooks &Crannies

NewScreens

REM-tertainment

CuriosityGap

=?

SocialNetworking

Micro-Transactions

Advergaming

NewSensors

Beauty

TV

Customizing

Eye/FaceTracking

Authenticity

Geo-Tracking

SharingCloud

Gaming

TransmediaWorlds Speech

Recognition

Nooks &Crannies

NewScreens

REM-tertainment

CuriosityGap

SocialNetworking

Micro-Transactions

Advergaming

NewSensors

Beauty

TV

Customizing

Eye/FaceTracking

Authenticity

Geo-Tracking

SharingCloud

Gaming

TransmediaWorlds Speech

Recognition

Nooks &Crannies

NewScreens

QuantitativeDesign

REM-tertainment

CuriosityGap

SocialNetworking

Micro-Transactions

Advergaming

NewSensors

Beauty

TV

Customizing

Eye/FaceTracking

Authenticity

Geo-Tracking

SharingCloud

Gaming

TransmediaWorlds Speech

Recognition

Nooks &Crannies

NewScreens

QuantitativeDesign

REM-tertainment

CuriosityGap

SocialNetworking

Micro-Transactions

Advergaming

ExtrinsicRewards

NewSensors

Beauty

TV

Customizing

Eye/FaceTracking

Authenticity

Geo-Tracking

SharingCloud

Gaming

TransmediaWorlds Speech

Recognition

Nooks &Crannies

NewScreens

QuantitativeDesign

REM-tertainment

CuriosityGap

ChristopherAlexander’sFifteen Principles

1. Levels of Scale2. Strong Centers3. Boundaries4. Alternating Repetition5. Positive Spaces6. Good Shape7. Local Symmetries8. Deep Interlock and

Ambiguity

9. Contrast10. Gradients11. Roughness12. Echoes13. The Void14. Simplicity and Inner Calm15. Non-separateness

Engaging

Effortless

Uncheatable

Not Embarrassing

Remember: Personal Trainers Work

SocialNetworking

Micro-Transactions

Advergaming

ExtrinsicRewards

NewSensors

Beauty

TV

Customizing

Eye/FaceTracking

Authenticity

Geo-Tracking

SharingCloud

Gaming

TransmediaWorlds Speech

Recognition

Nooks &Crannies

NewScreens

QuantitativeDesign

REM-tertainment

CuriosityGap

SocialNetworking

Micro-Transactions

Advergaming RetailGaming

ExtrinsicRewards Disposable

Sensors

Beauty

TV

Customizing

Eye/FaceTracking

Authenticity

Geo-Tracking

Sharing CloudGaming

TransmediaWorlds

SpeechRecognition

Nooks & Crannies

PortableScreens

QuantitativeDesign

Whole LifeTracking

Persuaders Fulfillers

Artists Humanitarians

Persuaders

Fulfillers

Artists

Humanitarians

Persuaders Fulfillers

Artists Humanitarians

SocialNetworking

Micro-Transactions

Advergaming RetailGaming

ExtrinsicRewards Disposable

Sensors

Beauty

TV

Customizing

Eye/FaceTracking

Authenticity

Geo-Tracking

Sharing CloudGaming

TransmediaWorlds

SpeechRecognition

Nooks & Crannies

PortableScreens

QuantitativeDesign

Whole LifeTracking

SocialNetworking

Micro-Transactions

Advergaming RetailGaming

ExtrinsicRewards Disposable

Sensors

Beauty

TV

Customizing

Eye/FaceTracking

Authenticity

Geo-Tracking

Sharing CloudGaming

TransmediaWorlds

SpeechRecognition

Nooks & Crannies

PortableScreens

QuantitativeDesign

Whole LifeTracking

Thanks!

Email & Slides: jesseschell.comTwitter: @jesseschellBlog: gamepoc.com