we are social's guide to social, digital and mobile in laos dec 2011

Post on 21-Oct-2014

11.464 Views

Category:

Business

1 Downloads

Preview:

Click to see full reader

DESCRIPTION

This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Laos. You can find more of these Asia reports at http://wearesocial.sg

TRANSCRIPT

LAOS�SOCIAL, DIGITAL�AND MOBILE IN�

DECEMBER 2011 �we are social�

we are social�

we are social

FOR MORE INFO ON THIS REPORT, PLEASE �CONTACT SIMON KEMP AT WE ARE SOCIAL:�

SIMON.KEMP@WEARESOCIAL.SG �

@WEARESOCIALSG �

+65 9146 5356 �

DJESKI�

HTTP://WEARESOCIAL.SG �

we are social�

LAOS�

109,180 �

3,819,929 �MOBILE SUBSCRIBERS�

527,400 �INTERNET USERS�

6,348,800 �TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

8 %�

2 %�

60%�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

8 %�

2 %�

URBAN�

27%� 73%�

RURAL �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; LAOS NATIONAL AUTHORITY OF POST AND TELECOMS, NOVEMBER 2010 �

we are social� SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �

FACEBOOK DEMOGRAPHICS IN LAOS�

MALE:�57%�

FEMALE:�43%�

18-24:�45%�

13-17:�17%�

25-34:�27%�

35--44:�7%�

45-54:�3%�

55-64:�1%�

65+:�1%�

we are social�

5,400,000 �MOBILE SUBSCRIBERS BY THE END OF 2015 �

ANALYSTS PREDICT LAOS WILL HAVE �

SOURCE: MARKET REPORTS ONLINE �

we are social�

SHARE OF MOBILE HANDSET MARKET IN LAOS �

SOURCE: PENN OLSON�

NOKIA:�30%�

SAMSUNG:�24%�LG:�

12%�

OTHER:�28%�

SONY-ERICSSON�6%�

we are social�

MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG �

we are social�

SIMON KEMP �MANAGING DIRECTOR �

@ESKIMON�SIMON.KEMP@WEARESOCIAL.SG �

HTTP://WEARESOCIAL.SG �

LAM CAI YU�ACCOUNT EXECUTIVE �@HICAIS�CAIYU.LAM@WEARESOCIAL.SG �HTTP://WEARESOCIAL.SG �

top related