webinar - first five email campaigns - 1 in series of 3 webinars
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Presented by: Mathew Sweezey, Sales Manager, Pardot January 19, 2012
First 5 Campaigns Part 1 of 3
• Basic Lead Gen Campaign • 1st Drip Program • Event • Cold Lead Recycle Campaign • Sales Drip
Agenda
Basic Lead Gen Campaign Begin at the Beginning
#1 Lead Gen Campaign
+Score Segment
• 1 Form • 1 Landing Page • 1 Autoresponder Email • List for drip nurturing
What You’ll Need
Landing Page Basics
Form Basics
Autoresponder
The List
Email First Name Last Name
1st Drip Program Nurturing Notes
#2 1st Drip Program
Stage 3 Content Stage 2 Content
Stage 1 Content
6
11
Segment
6
• 1 SegmentaOon Rule • 3 Nurturing Email Templates • 3 AutomaOon Rules to move prospects into appropriate segments (Stage 1,2,3)
What You’ll Need
Drip Email Basics
Webinar Campaign Reaching Out
#3
+Score Segment
Webinar Campaign
• 1 Webinar Set-‐Up • 1 Email for inviOng prospects • 3 Nurturing Email Templates • 3 AutomaOon Rules to place people on appropriate follow up tracks
What You’ll Need
Cold Lead Recycling Warming up cold leads
#4 Cold Lead Recycling
+Score
= MQL
• 1 AutomaOon Rule to find cold leads • 1 Nurture Program for cold leads (already set up) • 1 AutomaOon Rule to qualify them as MQL
What You’ll Need
Sales Drip Don’t let the well run dry
6
3 13
List in CRM
#5 Sales Drip
• 1 List -‐ visible in CRM • 1 Nurturing Program • 3 Emails in the drip program • 1 Set Task, if no acOon a]er 3 emails in drip work-‐flow
What You’ll Need
Sales Drip Basics
QuesIons Stupid ones are Okay!
Mathew Sweezey Account Manager
mathew.sweezey@pardot.com
@msweezey
Pardot 950 East Paces Ferry Rd Suite 3300 Atlanta, Georgia 30326
404.492.6848 877.3B2B.ROI www.pardot.com
Contact InformaIon
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