welcome address欢迎辞-kunal sinha 辛默
Post on 15-Aug-2015
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Marketing, Branding & Strategy 市场营销,品牌营销 & 战略
The Chinese spend 30% of their household expenditure on food & drink
中国消费者花费 30%的家庭收入在食品和饮料（含酒类）方面
In home: Rmb 5373 billion
在家里: Rmb 5373 亿
Food service: Rmb 928 billion
在家外: Rmb 928 亿
Alcohol at home: Rmb 773 billion
在家里的酒类消费：Rmb 773 亿
Alcohol out-of-home: Rmb 557 billion
在家外的酒类消费: Rmb 557 亿
Non-alcoholic drinks: Rmb 476 billion
非酒类饮料消费总额: Rmb 476 亿
Health is an important driver
健康因素是最大的一个考量因素
Where does the food come from?
食物从哪里来 ？
How do you communicate freshness?
关于“新鲜”, 你是怎么传播沟通给你的消费者的？
Lower trust, greater scrutiny
低信任度, 高度审查
It is fashionable for women to drink
饮酒，已成为女性时尚
Innovation in the digital age 数码时代的创新 Future of individual choice个人选择的未来 Magic box 魔术盒子 Creating value & relevance through emotions 通过情感沟通，建与消费者的相关性和并为他们创造价值
Sustainable food branding 可持续性食品品牌营销 Entertainment marketing 娱乐营销
WeChat branding 微信营销
Internet thinking 网络营销
POW
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PAC
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