what is canadahelps and why should my charity register?

What is CanadaHelps and Why Should we

Register?

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Today’s Presenters

• Kirstin Beardsley

Marketing and Communications Coordinator

• Mike Henry

Charity Liaison

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Webinar Agenda

1. Who and what is CanadaHelps?

2. The benefits of signing up with CanadaHelps

3. How does it work?

4. Registering with CanadaHelps

5. Common Questions

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1. Who and What is CanadaHelps?

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• A charity helping charities

• A public foundation

• Our mission is to provide low-cost online donation services to donors and the Canadian charities they support.

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CanadaHelps: Services for Charities

• Secure online donations

• 3% per-transaction fee

• Wide range of donation options: o monthly giving

o peer-to-peer fundraising

o in memoriam donations

o in honour of donations

o donations by fund/campaign

o gifts of securities

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CanadaHelps: Our Story

• CanadaHelps was founded by 3 university students in 2000 who wanted a better way to give to their favourite charities

– Matthew Choi, Ryan Little, and Aaron Pereira are still on the CanadaHelps Board of Directors

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CanadaHelps: The Numbers

• 6,000 charities have signed up

• $85,000,000 in donations

• All 84,000 registered charities on our site

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The CanadaHelps Team Today

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Where Did This Money Come From?

• Someone has donated to you through CanadaHelps.org

• We send cheques to charities that aren’t signed up with us once a month

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How did donors find our charity on CanadaHelps.org?

• Google search

• CanadaHelps donor account

• Centralized giving

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2. The Benefits of Signing Up

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The Benefits of Signing Up with CanadaHelps

1. Offer online donations to your donors with the Donate Now! Button

2. Affordable online donation solution

3. Offer many giving options to donors

4. Access donor information instantly

5. Customization of the donation process

6. Ensure the security of your donors online

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BENEFIT #1: ONLINE DONATIONS WITH THE DONATE NOW! BUTTON

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Donate Now! Button

• Add the CanadaHelps Donate Now! Button to your website.

• Donors will link from your site directly to your secure donation page on CanadaHelps.org.

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BENEFIT #2: AFFORDABLE ONLINE DONATION PROCESSING

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Low Cost

• 3% transaction fee

• No other costs: no annual, monthly or set-up fees

• As a charity, we fundraise separately to cover our own operating expenses.

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Transaction Fee: In-Depth

• The 3% covers the costs of processing the transaction, specifically:

o Credit card fees

o Banking fees

o Disbursement costs

o Receipting, processing etc…

• 97% gets deposited in your account

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BENEFIT #3: MULTIPLE DONATION OPTIONS

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Multiple Donation Options

• One-time gifts

• Automatic monthly donations

• In memoriam donations

• In honour of donations

• Donations of stocks and mutual funds

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Take Advantage of New Technology

• Web 2.0 and peer-to-peer fundraising

• Donations through Facebook

• CanadaHelps GivingPages

– Let your supporters become your fundraisers

– GivingPages can be used for: runs/walks, “a-thons”, gift-free birthdays, wedding registries, in memoriam etc…

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BENEFIT #4: ACCESS TO DONOR INFORMATION

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Receiving Donor Information

• Notification by email

• Donor reports in your secure MyCharity account

• Full donor information:

– Name, mailing address, email address, message, honouree/memoriam card requests, donation amount, fund designation, donation source etc…

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Donor Information

• These are still your donors:

o CanadaHelps doesn’t solicit donations and doesn’t share, sell, trade or otherwise use your donor information

• Include your online donors in your donor recognition programs

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BENEFIT #5: CUSTOMIZATION

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Customize your Profile

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Enhanced ProfilePersonalized Logo/Banner

Mission Statement

Description

Donate Monthly Button

Details & Contact Info

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Fund Designations

• Include names and description of projects, campaigns or funds

• Donors choose from a drop-down list of fund options when making a gift

• Update and change these in your MyCharity account

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BENEFIT #6: DONOR SECURITY AND PRIVACY ONLINE

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Security and Privacy

• CanadaHelps is committed to keeping your donors safe and secure online

• Our website is certified by VeriSign Secured and McAfee Secured

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Other Benefits of Signing Up

• Funds are disbursed weekly by EFT directly into your bank account

• Tax receipts are issued automatically

• New partnerships and products

• Non-exclusive

• Don’t need to set up your own merchant account for online donations

• Fully bilingual donation process

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3. How Does it Work?

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The Donation Process: Overview

Donor selects charity• Links from your website, or

• Searches on CanadaHelps.org

Donation gets processed on CanadaHelps.org

Donor receives confirmation and tax receipt

Charity receives notification by email

Donor recognition

• The charity thanks the donor for their gift and fulfills donor requests

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Making A Donation

• Charity Name and Registration Number

• Donation Amount

• Donation Frequency

• Fund description and designation

• Messages for charity

• Dedications and gift options

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How Do You Get the Money?

• Prior to signing up, it’s through the mail

• After signing up, it’s through electronic transfer

• You receive notification by email when funds have been transferred

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4. This is GREAT… How do we Sign Up?

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Registration with CanadaHelps

• Easy, quick and FREE!

1. Online registration

2. Send banking information for EFTs

3. Add “Donate Now” button on your website

• That’s it!

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Online Registration

• Visit www.canadahelps.org and click REGISTER YOUR CHARITY

Sending Banking Information

• Fax or mail in the form with a void cheque

• NOTE: please make sure it is an official cheque or banking document, printed (not written)

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5. Common Questions

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How does the donor get their tax receipt?

• CanadaHelps issues an electronic tax receipt to the donor for every donation

• Donor can download, receive by email, store in their CanadaHelps account

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Does CanadaHelps use my charity’s business number when they issue

receipts?

• CanadaHelps issues the tax receipts using our own business number

• Your name is clearly stated

• We issue them for you but not on your behalfFor audio, turn on your speakers,

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Where do I get the Donate Now button?

• In your MyCharity account (once you sign up!)

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Can we use CanadaHelps for ticket sales?

• No, all donations made through CanadaHelps are receipted in full

• Only donations can be processed through CanadaHelps

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We have an online donation system already – can we still sign up?

• Yes! CanadaHelps is non-exclusive.

• Receive donations from a different source (many donors use CanadaHelps to make all of their donations)

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• Free online resources

• Launching in Spring 2009

• Information about technology

• Demos

• More webinars

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Next Webinar

“CHO 101”

February 112PM – 3PM (EST)

Question and Answer

You can hear us, but we can’t hear you

Ask questions here

Ask away!

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Questions? Feedback? Comments?

Visit www.canadahelps.org

Email Mike at: info@canadahelps.org

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Thank you for attending!