which ad won? pt. 3
Post on 14-Feb-2017
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Pt. 3: Which Ad Won?
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Here’s The Deal We pick two real ads, throw them in the ring and see which one comes out the victor based on metrics such as click-through rate (CTR) ands conversions per impression (CPI).
Now it’s your turn to be the judge. Can you spot a winner? You’ve got 3 chances.
Challenge #1
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Custom Gift Website
Custom Christmas Giftswww.brandname.comSave on Thousands of Personalized Gifts for the Holidays. 25% off!
Personalized Xmas Giftswww.brandname.comSkip The Mall & Get a Personalized Xmas Gift Sent Right to Their Door.
-VS-
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Custom Gift Website
Custom Christmas Giftswww.brandname.comSave on Thousands of Personalized Gifts for the Holidays. 25% off!
Personalized Xmas Giftswww.brandname.comSkip The Mall & Get a Personalized Xmas Gift Sent Right to Their Door.
-VS-
Promotion Inspires action
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Custom Gift Website
Custom Christmas Giftswww.brandname.comSave on Thousands of Personalized Gifts for the Holidays. 25% off!
Personalized Xmas Giftswww.brandname.comSkip The Mall & Get a Personalized Xmas Gift Sent Right to Their Door.
-VS-
Promotion Inspires action
x No indication of savings
x Weak search keywords
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Custom Gift Website
Custom Christmas Giftswww.brandname.comSave on Thousands of Personalized Gifts for the Holidays. 25% off!
Personalized Xmas Giftswww.brandname.comSkip The Mall & Get a Personalized Xmas Gift Sent Right to Their Door.
-VS-
Promotion Inspires action
x No indication of savings
x Weak search keywords
+ 1.1XCTR
Challenge #2
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Sports Gear Etailer
Seattle Seahawks Storewww.brandname.comBuy Seattle Seahawks Gear Here!The Seattle Seahawks Fan Shop.
Seattle Seahawks Store www.brandname.comBrowse Seattle Seahawks T-Shirts, Jerseys & More. Shop Online Now!
-VS-
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Sports Gear Etailer
Seattle Seahawks Storewww.brandname.comBuy Seattle Seahawks Gear Here!The Seattle Seahawks Fan Shop.
Seattle Seahawks Store www.brandname.comBrowse Seattle Seahawks T-Shirts, Jerseys & More. Shop Online Now!
-VS-
Shows Options Persuasive
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Sports Gear Etailer
x Verbosex No benefits
Seattle Seahawks Storewww.brandname.comBuy Seattle Seahawks Gear Here!The Seattle Seahawks Fan Shop.
Seattle Seahawks Store www.brandname.comBrowse Seattle Seahawks T-Shirts, Jerseys & More. Shop Online Now!
-VS-
Shows Options Persuasive
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Sports Gear Etailer
x Verbosex No benefits
Seattle Seahawks Storewww.brandname.comBuy Seattle Seahawks Gear Here!The Seattle Seahawks Fan Shop.
Seattle Seahawks Store www.brandname.comBrowse Seattle Seahawks T-Shirts, Jerseys & More. Shop Online Now!
-VS-
Shows Options Persuasive
+ 2XCTR
Challenge #3
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Local Listings Website
Local Listings www.brandname.comHugely Increase The Visibility Of Your Online Listings Today!
-VS-
Local Listingswww.brandname.com List Your Business Here. Enter Your Business Address To Start Now.
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Local Listings Website
Compelling CTA Descriptive Language
Local Listings www.brandname.comHugely Increase The Visibility Of Your Online Listings Today!
-VS-
Local Listingswww.brandname.com List Your Business Here. Enter Your Business Address To Start Now.
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Local Listings Website
x Doesn’t show the service
x Weak CTA
Local Listings www.brandname.comHugely Increase The Visibility Of Your Online Listings Today!
-VS-
Local Listingswww.brandname.com List Your Business Here. Enter Your Business Address To Start Now.
Compelling CTA Descriptive Language
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Local Listings Website
Local Listings www.brandname.comHugely Increase The Visibility Of Your Online Listings Today!
-VS-
+ 2.9XCTR
Local Listingswww.brandname.com List Your Business Here. Enter Your Business Address To Start Now.
x Doesn’t show the service
x Weak CTA
Compelling CTA Descriptive Language
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