which ad won? pt. 4

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Pt. 4: Which Ad Won?

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Here’s The Deal We pick two real ads, throw them in the ring and see which one comes out the victor based on metrics such as click-through rate (CTR) ands conversions per impression (CPI).

Now it’s your turn to be the judge. Can you spot a winner? You’ve got 3 chances.

Challenge #1

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Fitness Brand

Brand Name Activewearwww.brandname.comNew Monthly Styles In Now! Free Shipping and Easy Returns

Brand Name Activewearwww.brandname.comFind Quality Gym Workout Clothes.Order Your 1st Outfit for $25!

-VS-

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Fitness Brand

Offers promotion Emphasis quality

Brand Name Activewearwww.brandname.comNew Monthly Styles In Now! Free Shipping and Easy Returns

Brand Name Activewearwww.brandname.comFind Quality Gym Workout Clothes.Order Your 1st Outfit for $25!

-VS-

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Fitness Brand

Offers promotion Emphasis quality

Brand Name Activewearwww.brandname.comNew Monthly Styles In Now! Free Shipping and Easy Returns

Brand Name Activewearwww.brandname.comFind Quality Gym Workout Clothes.Order Your 1st Outfit for $25!

-VS-

x Not specific to activewear

x Missing CTA

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Fitness Brand

Offers promotion Emphasis quality

Brand Name Activewearwww.brandname.comNew Monthly Styles In Now! Free Shipping and Easy Returns

Brand Name Activewearwww.brandname.comFind Quality Gym Workout Clothes.Order Your 1st Outfit for $25!

-VS-

x Not specific to activewear

x Missing CTA +

2.1XCTR

Challenge #2

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Book Store

The Big Calendar Salewww.brandname.comCompare and Save.Lowest Price Possible on Calendars!

Calendars on Salewww.brandname.comKeep Track of Important Events With A Decorative Calendar. Shop Now!

-VS-

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Book Store

x Vague and not specific x Little incentive to

purchase

The Big Calendar Salewww.brandname.comCompare and Save.Lowest Price Possible on Calendars!

Calendars on Salewww.brandname.comKeep Track of Important Events With A Decorative Calendar. Shop Now!

-VS-

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Book Store

x Vague and not specific x Little incentive to

purchase

The Big Calendar Salewww.brandname.comCompare and Save.Lowest Price Possible on Calendars!

Calendars on Salewww.brandname.comKeep Track of Important Events With A Decorative Calendar. Shop Now!

-VS-

Emotional Stronger CTA

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Book Store

x Vague and not specific x Little incentive to

purchase

The Big Calendar Salewww.brandname.comCompare and Save.Lowest Price Possible on Calendars!

Calendars on Salewww.brandname.comKeep Track of Important Events With A Decorative Calendar. Shop Now!

-VS-

Emotional Stronger CTA

+ 2XCTR

Challenge #3

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Event Planning Company

Home Event Planner Course www.brandname.comDon’t Make It a Hobby. Make It A Career. Become An Event Planner Now!

Become An Event Plannerwww.brandname.com Learn All The Skills You Need To Become An Event Planner Today!

-VS-

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Event Planning Company

Persuasive Descriptive language

Home Event Planner Course www.brandname.comDon’t Make It a Hobby. Make It A Career. Become An Event Planner Now!

Become An Event Plannerwww.brandname.com Learn All The Skills You Need To Become An Event Planner Today!

-VS-

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Event Planning Company

x Doesn’t clearly state service

x Weak CTA

Home Event Planner Course www.brandname.comDon’t Make It a Hobby. Make It A Career. Become An Event Planner Now!

Become An Event Plannerwww.brandname.com Learn All The Skills You Need To Become An Event Planner Today!

-VS-

Persuasive Descriptive language

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Event Planning Company

Home Event Planner Course www.brandname.comDon’t Make It a Hobby. Make It A Career. Become An Event Planner Now!

Become An Event Plannerwww.brandname.com Learn All The Skills You Need To Become An Event Planner Today!

-VS-

x Doesn’t clearly state service

x Weak CTA

Persuasive Descriptive language

+ 4.3XCTR

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