wiggles nz presentation

The World’s Favourite Children’s

Entertainment Group!

“THE PHENOMENON THAT IS THE WIGGLES…” Andrew Denton

• “The Band that Rocks The Cradle" New York Times.

• "They're the # 1 Kids Act in the World. They're the happiest people on Earth”. Fox & Friends USA (Brian Kilmeade).

• "The Fab Four of Fun, The Wiggles" The Daily Advertiser.

• "The Rock Stars for the Pre-school Set". Daily Mail.

• “The core of The Wiggles is their humanity..The human scale of what they offer.. They're not puppets, not cartoons, they’re real people.. There is something life enhancing about The Wiggles… A spirit, a good nature runs through them”. Ben Elton (Producer, Director).

The Wiggles are a child’s first love outside the family

The Wiggles are Iconic

THE WIGGLES AUDIENCE

1. Preschool children

– Equal girl / boy appeal

– Age 0 – 5 yrs

2. Parents / Carers

– Mainly Mothers

– Age 20 – 45 yrs

THE WIGGLES THEMES

• ‘Edutainment’

• Music & singing

• Dance & movement

• Role play & dress ups

• Healthy eating & living

• Childhood safety

• Three of the original Wiggles were trained in Early Childhood Development.

• This key pillar of educational entertainment remains true today with all

founders still engaged in the brand and business.

• They see things from the perspective of the child. It is the basic tenet that

informs their work.

The Wiggles’ music is based on concepts of

Early Childhood Education!

• The Wiggles have always encouraged children to become effective

communicators by modelling appropriate communication between

each other and with their young audiences.

• Through music, dance, movement, storytelling, talking and listening

they help children create and express a range of ideas as they

further their education in the many ways of making meaning.

• Children learn best through play and so the primary focus of The

Wiggles’ content is to entertain while seeking to provide

appropriate frameworks for learning.

• The Wiggles’ appeal is International for they value and respect children.

• The Wiggles have been broadcast (and dubbed) in over 100 countries.

Their catalogue includes songs in French, Italian, Hebrew, Spanish,

Mandarin, Portuguese and many other languages.

The Wiggles actively promote healthy eating & healthy

living principles…

• Many of their songs refer to food but only to food that is

appropriate for young children with fruit and vegetables playing

a major role.

• Songs such as “Fruit Salad”, “Apples & Bananas”, “Broccoli

Bunch” and “Vegetable Soup”, are examples of songs that

encourage healthy eating in a creative way and also educate

children about healthy choices.

The Wiggles’ shows are broadcast worldwide

The BIGGEST Wiggles Broadcast Ever!

• Ready, Steady, Wiggle!

104 x 11 mins Episodes

• Emma!

30 x 4 min Episodes.

• Wiggle Town! 52 x 4 mins Episodes

• Lachy!

26 x 4 min Episodes

• Wiggle, Wiggle, Wiggle!

26 x 22 min Episodes (Mid 2017)

The Wiggles now on

# 1 Subscription Video on

demand service (SVOD).

• 190 Countries around the

world

• Including: New Zealand

• 264,000 NZ homes have

of Netflix (as at Jul ’16)

• Source: Roy Morgan

Research.

Over 100 million views!!

“Hot Potato”

36 million

views on

YouTube

“Big Red Car”

14 million

views on

YouTube

“Fruit Salad”

22 million

views on

YouTube

Brand new content for YouTube

The Wiggles Nursery Rhymes

Uploaded:

Dec 2016

Over 2.8

million views

in the first 2

months!

Many New DVDs every year

• 13 titles released thus far under new group

• 4 titles slated for release in 2017

The Wiggles are advocates for

children all over the world...

The Wiggles are a part of Pop Culture

Photographic and Character art!

The Wiggles tour extensively internationally!

• Over 330,000 people watched The Wiggles live

last year and over 14,000 in NZ!

• 2017 NZ Tour confirmed – dates & venues to be

announced soon!

The Wiggles New Products!

Game On

Mitch Dowd

Emma’s Army

Ballet

Dance

Bows

Dress Ups

Community

Red Hair Preschoolers Dolls

Fun

Role Model

EMMA OVERVIEW

• The most popular Wiggle

EVER

• Positive role model for young

girls

• Appeals to both boys & girls

• Emma live show tours sell out

in weeks.

• Emma’s Facebook 45,000

likes with strong engagement.

• Emma products make up over

60% of sales.

EMMA THEMES

• ‘Edutainment’

• Dance – Ballet, Jazz, contemporary, Irish..

• Role play & dress ups

• Dolls & plush

• Accessories

• Home

THANK YOU