wipe out ppt

Post on 22-Jan-2018

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Customers Use It On What? Glass windows

Glass on games

Sky tubes

What Customers Like Repels fingerprints (anti-static)

Repels dust (anti-static)

Polishes

Nice smell

Doesn’t run

Not a hard-core cleaner

What Customers Have Said Bob (technical manager of a Chuck E. Cheese in CA)

Benny (employee, CA)

Heather (technical manager, CT)

Brittany (technical manager, GA)

What Customers Dislike Shipping costs (Chuck E. Cheese Corporate is telling

their stores to no longer purchase Wipe Out due to shipping expenses. Instead, stores are told to use Pledge and/or Windex. However, a few stores continue to buy from us.)

No disinfectant

Advertising Issues No one knows it’s an anti-static (labeling?)

Not easy to hold and spray (product dynamics)

Chuck E. Cheese Options Get each store’s UPS account # and ship with that.

See if corporate will stock in central warehouse and ship to stores

Make a deal with corporate, show them the price differences, Etc.

Tell/Show them the benefits: less expensive, less time, less hassle, and anti-stat, polish, and cleaner in one.

Product Packaging M. Jacob and Sons Livonia MI

Contact: Carol cobrien@mjspackaging.com looking into PVC 32 ounce trigger sprayer

American Jetway Corp. Wayne MI Contact: Lisa Garner

Retail Options Wal-Mart Local Supplier Program

Contact store manager and propose the product and potentially give presentation

Meijer

Email meijervendor@meijer.com with a detailed description of the product

Busch’s

Contact corporate office in Ann Arbor by phone or email

Country Market and Polly’s Market

Contact individual stores by email or phone

Retail Options Hillers

Contact corporate by phone (248) 355-2122 or email

Kmart (also connected to Sears)

Sell through Sears Marketplace:

http://www.searsholdings.com/business/supplier/instructions.htm

Kroger

Become a supplier through vendor/supplier agreement, consumer product safety improvement act (CPSIA), meeting packaging requirements, etc.

http://www.thekrogerco.com/b2b/becomesupplier.htm

Sears Marketplace Choose a selling option

1) Sell on SearsThey sell, relay the order to you, you ship to the customer. Invoice Sears. Sears pays to your bank account. ($39.99 monthly fee plus commission)2) Sell Through SearsShip inventory you want sold online to one of Sears’ warehouses. Once it arrives, they inventory it, store it, and fulfill any orders via their distribution system. They will pay you (minus a commission fee) via a direct deposit into a bank account. There is a monthly fee of $39.99 and storage fees start at $0.45/cu. 3) Advertise on SearsSears directs customers to your site, you ship to customer. 15-90 cents per click!

Create an account Sell your products at marketplace

Retail Options Country Market and Polly’s Country Market

(10 stores in Michigan)

Busch’s (15 stores in Michigan)

Meijer (102 stores in Michigan, 18 in Illinois, 28 in Indiana, 41 in Ohio, 9 in Kentucky)

Hillers (7 stores in MI) “Together, we will rebuild our economy. Hiller’s is dedicated to working with local business owners and our devoted shoppers to turn things around in Michigan!” (they have a Hometown First Program-spend $100 at Hillers and get a coupon card to use at other local businesses)

Retail Options Kmart

10 locations within 50 miles of Dexter. Also has an online grocery store (mygofer.com)

Kroger

50 locations in MI (Gave $461,450 to politics in 2010, 52% Republican)

Plenty of independently owned grocery stores and convenience stores. http://www.manta.com/mb_45_B619B05K_23/convenience_stores/michigan

Permits/Licenses Could not find any information on permits/licenses

required.

Seems to be dependent on store/company

Possibly MI state requirements

May be a good idea to have a UPC, brand protection, and

EPA or USDA approval

Other Retail Options

Attend Trade Shows

Contact Distributors

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