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Post on 13-Apr-2017
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Challenge
Brief
Persuade 500 donors to give away minimum 1.000 CZK
per year.
Additional
Give to individual an opportunity to involve anti-corruption struggle
Strengthen individual’s perception of the issue
Budget: 100 000 CZK
Current situation
People are frustrated!
Corruption
Clientelism
Wasting THEIR taxes!
ALL IN HOUNDREDS BILLIONS!
IS THERE ANYBODY WHO
CARES ABOUT THAT?
WATCHDOG
Transparency International have been
saving
TENS OF BILLIONS FROM YOUR
TAXES!
Clever funding
Avg. tax from payroll is 15 632 CZK/month*
Your donation 100 CZK/month with reduction of tax base
And now just imagine how can the drop of water bestir the surface
*source: Czech Statistical Office, 4.Q 2012
Brief examples
For price of ... you can help TI save money for … and reduce your tax base!
… 1 cement bag/month … several km of highway …
… 1 pencil box/month … new school…
… 4 bears/month you can help save money for…
…anything, thanks to Transparency International!
Communication ONLINE
Special banners by relevant content
- Articles about political problems
- Galeries with photos of specifical themes
FB status after donation
OFFLINE
- Hypercube on places where is suspicion of
corruption
- Flyers/stickers on events on relevant things
- All with www where people can donate
Return on „investment“
Conversion rate 0,1%
500 000 views to get 500 donators
= 1 corruption case
Strenghtening
individual’s perception
of the issue through
real things
Summary Banners/cube/stickers
on places/articles
where is suspicion of
corruption. All with
www
Donate TI
through clever
funding (tax
base
reduction)
„For price of 1 peace of
wood from this bench you
can help TI save money for
whole new park… and you
can also reduce your tax
base!“
TI as watchdog
of your taxes
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