you media: relationships and the long tail of popularity

You Media: Relationships and The Long Tail of Popularity

What?

Brand Discovery

Brand Recall

The 5th P

Product Price

People

Place Promotion

Evangelism

Who Am I?

“I am not a business man, I am a business, man!” - Jay-Z

iBrand and Relationships

Focus on Collateral Success “Orbit the Giant Hairball” Embrace Failure Be You “Don’t be interesting, Be Interested”

“He who's not busy being born is busy dying” – Bob Dylan

Trusted Relationships

Customer Service

Recommend to people I know

Word Travels…..

Japanese Graphic Book Medical Book

…. Better with Connectivity

Network Effect

Viral Loops

The Long Tail of Relationships

Source: Statbot

CrossLoop Culture

Focus on User’s Customer, User’s Success Be People First, Company Later Build Relationships with Each and Every

User Listen Hard and Harder to the Critics Love and Celebrate your Users

H W h o? ow?

Work Flow – Production & Distribution

So What?

>2M Downloads >35M Minutes 190 Countries

>8,000 Helpers

- Another Case Study

Twitter- 300+ employees

- A fundamental business strategy, not marketing

“We want our connections to be more meaningful than the typicalbusiness/customer relationship.” – Tony Hsieh, CEO

- “Customer service isn't just a department - it is the entire company”

Q & Amrinal@crossloop.com

http://twitter.com/mrinal_desai

Cell: 415 595 8840

Only the Connect-able will Thrive