zespół szkół administracyjno-ekonomicznych in gdynia, poland
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Zespół Szkół Administracyjno-Ekonomicznych
in Gdynia, Poland
Survey social marketing
Male: 18Female: 25
Age: 12 – 15
Do you know the meaning of social marketing ?
yes no11.4
11.6
11.8
12
12.2
12.4
12.6
12.8
13
13.2
12
13
female
yes no0
2
4
6
8
10
12
14
6
12
male
These types of campaings can change the behavior of teenagers ?
strongly agree
agree disagree strongly disagree
0
2
4
6
8
10
12
14
5
13
1
6
female
strongly agree
agree disagree strongly disagree
0
1
2
3
4
5
6
7
3
5
6
4
male
In which way can a teenager be persuaded to change his/her attitude with social marketing campaings ?
048
8 74 6
female
036
75
3 3
male
What kind of persons should appear in social marketing campaigns ?
athletes popstars film stars doctors friends, parents
02468
67
23
7
female
athletes popstars film stars doctors friends, parents
0
2
4
64
3
6
0
5
male
What is the most suitable channel for social marketing campaings aimed at teenagers ?
tv, radio newspapers and magazines
internet flyers, posters face-to-face0
4
8
12
16
3
7
15
0 0
female
048 6
0
7
2 2
male
Which are the most important social marketing topics in your opinion (3 topics)
14
8
4312
11
7
57
1
female
anti smokingAIDS preventiondrugs preventionanti racismchild abusealcohol preventionanorexiaenvironmental pollutiondo not drink and drivemobbingetc.
48
7
583
5
5
8
1
male
Have you ever been in contact with one of the following social marketing compaigns ?
5
4
23231
9
female
anti smokingAIDS preventiondrugs preventionanti racismchild abusealcohol preventionanorexiaenvironmental pollutiondo not drink and drivemobbingetc.
5
1
3212
2
5
2
male
What do you thing about prevention – campaigns of social marketing ?
I try to follow their advice
They helped me to change my attitude towards these issues
i do not pay attention to them
i do not believe them, they are too exaggerated
0 2 4 6 8 10 12
10
5
8
2
female
I try to follow their advice
They helped me to change my attitude towards these issues
i do not pay attention to them
i do not believe them, they are too exaggerated
0 1 2 3 4 5 6 7 8 9
8
1
6
3
male
Mention some social marketing campaigns that are very popular in your country ?
female male
- Do not drink and drive - 8- Drink milk you will be great - 2- Anti smoking - 1- Mobbing - 1
- Do not drink and drive – 6- Drink milk you will be great – 1- Anti smoking – 1- Environmental pollution - 1
Age: 16-19
Male: 25Female: 33
Do you know the meaning of social marketing ?
yes no13.5
14
14.5
15
15.5
16
16.5
17
17.5
18
18.518
15
female
yes no0
2
4
6
8
10
12
14
16 15
10
male
These types of campaings can change the behavior of teenagers ?
strongly agree
agree disagree strongly disagree
0
5
10
15
20
25
30
4
24
5
0
female
strongly agree
agree disagree strongly disagree
0
2
4
6
8
10
12
14
1614
12
6
1
male
In which way can a teenager be persuaded to change his/her attitude with social marketing campaings ?
with a sens of humour
with positive emotions
with negative emotions
with scientific explanations
0
5
10
15 1412
6
1
female
with a sens of humour
with positive emotions
with negative emotions
with scientific explanations
02468
10 97
45
male
What kind of persons should appear in social marketing campaigns ?
athletes popstars film stars doctors friends, parents
0
4
8
12
6
2
12
6 7
female
athletes popstars film stars doctors friends, parents
02468 7
46
53
male
What is the most suitable channel for social marketing campaings aimed at teenagers ?
0
10
209
3
19
0 2
female
06
12 10
0
93 3
male
Which are the most important social marketing topics in your opinion (3 topics)
16
10
1212113
71
225
female anti smokingAIDS preventiondrugs preventionanti racismchild abusealcohol preventionanorexiaenvironmental pollutiondo not drink and drivemobbingetc.
410
7
1485
10
136
male
Have you ever been in contact with one of the following social marketing compaigns ?
16
7
6
2454
3
20
1
female
anti smokingAIDS preventiondrugs preventionanti racismchild abusealcohol preventionanorexiaenvironmental pollutiondo not drink and drivemobbingetc.
10
2
4
825
5
3
82
male
What do you thing about prevention – campaigns of social marketing ?
I try to follow their advice
They helped me to change my attitude towards these issues
i do not pay attention to them
i do not believe them, they are too exaggerated
0 2 4 6 8 10 12
6
11
5
5
female
I try to follow their advice
They helped me to change my attitude towards these issues
i do not pay attention to them
i do not believe them, they are too exaggerated
0 1 2 3 4 5 6 7 8 9 10
6
4
9
6
male
Mention some social marketing campaigns that are very popular in your country ?
female male
- Do not drink and drive - 15- Drink milk you will be great - 2 - Anti smoking - 2- Mobbing - 3- Child abuse – 2- All of Poland reads to children - 4
- Do not drink and drive - 13- Drink milk you will be great - 3- Anti smoking - 2- Mobbing - 3- Child abuse – 12- Alcohol prevention - 5- Anorexia – 12- Anti racism – 1- Environmental pollution – 1- Drugs prevention – 1
Thank you for your attention
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