PREPARED BY:AMAY GUJRATI(I 07)

CHESHA NAGPAUL(I 11)CHETAN BHARTIA(I 12)

RAHUL NEGI(I 56)RITU YADAV(I 61)

OVERVIEW Amul (Anand Milk Union Limited), formed in 1946, is a

dairy cooperative movement in India.

It is a brand name managed by an apex cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF),

AMUL is based in Anand town of Gujarat and has been a sterling example of a co-operative organization‘s success in the long term.

It is a state level apex body of milk cooperatives in Gujarat .

It aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money.

CONTD……. Members: 13 district cooperative milk producers' Union

No. of Producer Members: 2.79 million

No. of Village Societies: 13,328

Total Milk handling capacity: 11.22 million litres per day

Milk collection (Total - 2008-09): 3.05 billion litres

Milk collection (Daily Average 2008-09): 8.4 million litres

Milk Drying Capacity: 626 Mts. per day

Cattlefeed manufacturing Capacity: 3500 Mts per day

CORPORATE SOCIAL RESPONSIBILITY, THE AMUL WAY

Corporate social responsibility (CSR) has been defined as the “commitment of business to contribute to sustainable economic development working with employees, their families, the local community, and society at large to improve their quality of life, in ways that are both good for business and good for development.”

To meet with the CSR it is expected that a business in its entire procurement-production-processing-marketing chain should focus on human development involving the producer, the worker, the supplier, the consumer, the civil society, and the environment.

CSR-SENSITIVE ORGANIZATIONAL STRUCTURE

CONTD……

1st tier :- co-operative society at the village, of which; milk producers are voluntary members. They purchase milk form member & sell it to the district level co-operative.

2nd tier :- The district co-operative that processes milk into milk products, markets locally & sells surplus to the state co-operative for national & international marketing. There are 12 district co- operatives managed by a 15 member board elected by nominated representatives or chairmen of the village co-operatives.

3rd tier :- The state level co-operative - the Gujarat Co-operative Milk Marketing Federation (GCMMF) responsible for national and international marketing of milk and milk products produced and sold to it.

CONTD …… It encompasses the entire chain from production

of raw material to reaching the consumer with the end product.

Accumulation of human capital is important for the development and growth of any enterprise or economy.

It believes that technology and capital are replicable inputs but not the human capital.

They aim to provide remunerative returns to farmers and members. When the 2001 Gujarat earthquake struck, the Amul Relief Fund donated 50 million Indian rupees to reconstructing schools.

CSR-Sensitive Business Philosophy

The first step towards discharging the CSR is the business philosophy of the GCMMF. It is two-fold: one, to serve the interests of milk producers and second, to provide quality products to consumers as value for money. The milk producers are paid for their milk in accordance with market forces and realisation of value for their produce.

CSR-Orientation to Distributors & Retailers

In Amul Yatra the distributors and their salesmen are taken on a visit to Anand. During this visit they are shown dairy plants, their upkeep, international standards of hygiene and quality, the practices adopted for clean milk production, and above all the cooperative philosophy. Through one to one talk with the farmers, the distributors and salesmen realise AMUL is a large business of small farmers.

AMUL RELIEF TRUST

Formed under the Chairmanship of Dr. V. Kurien in 2001 with a donation of Rs. 50 Millions for reconstruction of the school buildings damaged in the 2001 earthquake in the Kutch area.

The Trust reconstructed 6 schools damaged by the above earthquakeat a cost of Rs. 41.1 millions in Kutch area.

THANK YOU