amway media guide

8/18/2019 Amway Media Guide

http://slidepdf.com/reader/full/amway-media-guide 1/20

A GLOBALNEWS.AMWAY.COM

COUNTRIES AND TERRITORIES INTHE WORLD WHERE AMWAY OPERATES

100+

MEDIA GUIDE

GLOBAL



B



FACTS

BRANDS & PRODUCTS

SUPPLY CHAIN

BUSINESS MODEL

RESEARCH & DEVELOPMENT

CORPORATE SOCIAL RESPONSIBILITY

01030507

0913

TABLE OF

CONTENTS

FOR ADDITIONAL INFORMATION PLEASE CONTACT AMWAY PUBLIC RELATIONS

AT GLOBALNEWS.AMWAY.COM.

PHOTOS AMWAY BUSINESS OWNERS AND EMPLOYEES ARE

FEATURED IN THE IMAGES THROUGHOUT THIS GUIDE.



1

GLOBAL EMPLOYEES

20,000+

63%

PRODUCTS

AMWAY IS AGLOBAL LEADER

IN DIRECT SELLING

AMWAY ANNUAL SALES (BILLIONS USD)

Households in 10 of

Amway’s top markets that

have an Amway product

71 M+

Average year-over-year

growth during the last

five years

5.1%$10.8 B USD

FACTS

U.S. households

that own at least one

Amway product

Amway sales growth

from 2004–2014

22%

68%

Households in Beijing,

China that own at least

one Amway product

Korean households

that own at least one

Amway product

OF PEOPLE AROUND THE WORLDSELL AMWAY PRODUCTS

ANNUAL REPORTED SALES FOR

THE YEAR ENDING DECEMBER 31, 2014

58%

MILLIONS

3 421

PEOPLE



2 GLOBALNEWS.AMWAY.COM

DIRECT SELLINGBUSINESS IN THE WORLDAS RANKED IN THE2015 DIRECT SELLING

NEWS GLOBAL 100

#1

Unique, high-quality

products are manufactured

and distributed by Amway

450+

POWER BRANDSFOR AMWAY ARE

Nutrilite

™

, Artistry

™

and eSpring™

SUCCESS

3

LEGACYIn 1959, Jay Van Andel and Rich DeVos founded Amway,

launching a business model fueled by the power of

relationships. The original product offered was Liquid

Organic Cleaner (L.O.C.™), one of the first concentrated,

biodegradable and environmentally sensitive cleaning

products. Since then, Amway has become a global

leader in the categories of nutrition, beauty and home.

EXECUTIVE LEADERSHIPAmway is led by Chairman Steve Van Andel and President

Doug DeVos. Van Andel is the former chairman of the

U.S. Chamber of Commerce and DeVos is a member of

the Wall Street Journal CEO Council. Both have served

in leadership positions with key industry organizations,

such as the World Federation of Direct Selling Associations

(WFDSA) and the Direct Selling Education Foundation.

DeVos currently serves as chairman of the WFDSA.

DIRECT SELLING INDUSTRYINVOLVEMENTAmway is a prominent and active member of regional

and national direct selling associations worldwide. Amway

executives hold approximately 50 leadership positions indirect selling industry associations globally.

CORPORATE SOCIAL RESPONSIBILITYAmway is committed to leveraging its corporate

expertise to fight global childhood malnutrition,

support local youth programs and improve sustainability.

PRODUCTS

SUCCESS

Ranking on the Forbes

Magazine 2014 list

of “America’s Largest

Private Companies”

#26

2014 SALES FROM DIRECT SELLING (BY PERCENTAGE)

25%

BEAUTY

43%

NUTRITION

19%

DURABLES

8%

HOME5%

OTHER

GLOBALPRODUCT

Languages in which

Amway conducts business

60+

Satisfaction guarantee

on all Amway products

100%5



3

Bonuses and incentives paid to Amway Business Owners

since the company’s founding in 1959 through 2014

3 MILLION

$50.3 BILLION USD

PEOPLEQUOTE

NUMBER OF LEARNING ACTIVITIES THATABOS PARTICIPATED IN DURING 2014

Today, millions of people around the world have theirown Amway business. The business requires hard

work and dedication, and while it may not be right for

everyone, it has led to success for many individuals.

Amway is a direct-selling company that offers people

the opportunity to own their own business by selling

products and building teams of others to do the

same. Amway Business Owners (ABOs) make

money based on the sale of products. When ABOs

sell products to customers above ABO cost, they

earn retail margin. They can also earn bonuses and

incentives based on their sales and the sales of

downline ABOs.

SUPPORTINGENTREPRENEURIALSUCCESS

Amway offers corporate support, training programsand business tools to help ABOs succeed, as well

as a limited money-back guarantee on the business

registration fee.

SINCE 1959, AMWAY HAS PAID OUTMORE BONUSES AND CASH INCENTIVESTO ITS DISTRIBUTORS WORLDWIDE THANANY OTHER DIRECT SALES COMPANYIN HISTORY.7

GLOBAL

“AMWAY GAVE US A REAL CHANCEFOR SUCCESS – OFFERING THE TOOLSAND OPPORTUNITY TO HELP US BUILDFINANCIAL INDEPENDENCE. WE’RENOT RICH, BUT WE HAVE EVERYTHINGWE WANT. NOW, ALONG WITH LEISURE

TIME, WE HAVE THE COMFORT OFKNOWING OUR FAMILY IS SECURE.”

SUNEA ANDLEELIN KAOKASABAAmway Business Owners, Thailand

BUSINESS MODEL

6



AMWAY BUSINESS OWNERS WHO SAY THEYWORK PART TIME ON THEIR AMWAY BUSINESS

80+ PERCENT

PEOPLE



5

TOP-SELLING

AMWAY BRANDSAND PRODUCTSMore than 450 products are offered by Amway in the

areas of nutrition, beauty and home.

Sold exclusively by Amway Business Owners, Nutrilite™

is the world’s number one selling vitamins and dietary

supplements brand.9 Since its inception in 1934, Nutrilite™

has provided products that deliver the quantity and

variety of nutrients that experts recommend in daily diets.

Distributed around the world, plant-based Nutrilite™

supplements preserve naturally occurring phytonutrients

which have been linked to health benefits. Backed by 80

years of science and research, the Nutrilite™ team has

perfected a proprietary seed-to-supplement practice

to preserve potency and maximize the consistency, efficacy

and safety of our products. More than 90 percent of the

plant-based ingredients used in Nutrilite™ supplements

can be traced back to their farm source, providing quality

and consistency.

In beauty, the Artistry ™ brand is a global competitor in

the premium beauty space, boasting anti-aging, intensive,

brightening, luxury and basic skincare collections.

Designed to meet the unique skin care needs of different

ethnicities around the world, Artistry ™ has been driven

for more than 50 years by the three creative pillars ofdiscovery, imagination and invention. The brand features

Australian screen actress Teresa Palmer as its global face

for skincare and color cosmetics, and Rick DiCecca as its

global makeup artist.

Amway helps transform your home for healthy living with

home care, water purification, air purification and cooking

products, backed by more than 50 years of scientific

research and innovation. Most Amway Home™ and Legacy

of Clean™ laundry, surface and dish care products contain

active ingredients derived from natural sources. The eSpring™

Water Treatment System uses intelligent technology

to reduce particles, sediment and 140+ health-effect

contaminants to deliver high quality water in the home

and Atmosphere™ reduces 84 different contaminants forsafer, cleaner home air.

BRANDS

BRANDS & PRODUCTS




MILLION90+UNITS OF HOME PRODUCTS SOLD ANNUALLY

SUCCESS

TOP-SELLING PRODUCTS

Nutrilite™ Protein Powder

Nutrilite™ Double X™ /Triple X™

Nutrilite™ Vitamin C Plus

HOME CARE DURABLES

Dish Drops™ Concentrated

Dishwashing Liquid

SA8™ PremiumConcentrated LaundryPowder Detergent

L.O.C.™ Multi-Purpose

Cleaner

eSpring™ WaterFiltration Systems

Atmosphere™ is the world’snumber one premiumselling brand of home airtreatment system12

iCook™ Cookware

HOME

THE WORLD’S NUMBER ONE SELLING BRAND

OF HOME WATER TREATMENT SYSTEMSeSpring™


NUTRITION

BILLION11+VITAMIN AND MINERAL TABLETS,

AND SOFT GELS SOLD ANNUALLY

SUCCESS

THE WORLD’S NUMBER ONE SELLING

VITAMINS AND DIETARY SUPPLEMENTS BRAND

Nutrilite™

9


PERSONAL CARE ARTISTRY

Glister™ Toothpaste

G&H Body Shampoo

G&H Lotion

Artistry ™ Creme L/X

Artistry Ideal Radiance™

Artistry Youth Xtend™

BEAUTY

MILLION230+BEAUTY AND PERSONAL CARE

PRODUCTS SOLD ANNUALLY

SUCCESS

AMONG THE WORLD’S TOP FIVE, LARGEST-

SELLING, PREMIUM SKINCARE BRANDSArtistry ™ 10

11



7

Scientists, engineers

and technical

professionals on staff

900PEOPLE

Research & Development/

Quality Assurance

laboratories worldwide

Ranking in Research Intensity ™ by The Patent Board™,

which shows the extent to which a portfolio includes

patents with above average Science Linkage as

compared to its industry 13

75 #1GLOBAL

+

BRAND // HEADLINE HERE

AREAS OF EXPERTISE

Biochemistry

Chemical, electrical, mechanical

and packaging engineeringChemistry

Clinical research

Food science and technology

Horticultural and plant sciences

Material science

Micro- and molecular biology

Nutritional sciences

Pharmaceutical sciences

Toxicology

Amway uses the best of nature, science and researchto develop and manufacture products to the highestquality standards. Amway scientists, engineersand technical professionals around the world respondto market demands, create new markets and deviseproducts that closely fit an infinite variety of customerneeds and desires. It’s enough to put Amway atnumber 15 on The Patent Board’s Consumer Productsindustry scorecard in December 2014. The rankingseeks to measure the overall strength of a company’spatent portfolio.

Amway R&D isn’t only conducted inside the walls of itsown laboratories. In fact, Amway scientists who workin Open Innovation serve as research scouts who canvas

the globe searching for discoveries made by otherscientists that can be incorporated into new Amwayproducts. As a result of the scouts’ work, numerouspartnerships have been formed with outside scientistsand their technologies have been incorporated into 20high-impact products released in a total of 55 marketswith an impact of $1.2 billion in new product sales.

Results of long-term global research projects also will helpdirect Amway scientists as they work to discover beneficialbreakthroughs. Conducted by the Stanford UniversityPrevention Research Center and funded by an unrestrictedgift from the Amway Nutrilite Health Institute Wellness

Fund, WELL aims to help identify lifestyle andenvironmental factors that may help people maintaintheir health and wellness as they age. A studycommissioned by the Nutrilite Health Institute of Amwayfound the majority of adults worldwide would have toat least double their current consumption of fruits andvegetables to meet the World Health Organization’sminimum recommendation of five servings (400 grams)per day.

A CULTURE OFSCIENTIFICEXCELLENCE

RESEARCH & DEVELOPMENT




1,100 700PATENTSHELD

PATENTAPPLICATIONSPENDING

PRODUCTS

+ +



9

• Manufacturing facilities in Ada, Michigan and Buena Park,

California, United States; Guangzhou, China; and Ho Chi

Minh City, Vietnam

• Organically certified farms for growing food supplement

ingredients in Trout Lake, Washington, United States;

Jalisco, Mexico; and Ubajara, Brazil

• A global distribution network of more than 100 facilities,

with major operations in Ada, Michigan and Santa Fe

Springs, California, United States; Venlo, Netherlands;

Busan, South Korea; and Guangzhou, China

• Regional shared service centers in San José, Costa Rica;

Cyberjaya, Selangor, Malaysia; and Zabierzow, Poland

AMWAY AND ITS AFFILIATES OWN OR MANAGE:

GLOBAL & REGIONALOPERATIONS TARGETLOCAL NEEDS

As a global enterprise, Amway has divided operationsinto four regions across the world. This structure enables

the company to quickly and efficiently address the unique

needs of regional business, Amway Business Owners

and customers.

For example, local selling regulations, packaging

requirements, product sizes and brand preferences vary

from region to region. Amway is committed to working

with local governments and serving consumers in ways

that benefit all.

To learn more about the Amway Supply Chain, visit

amwaysupplychain.com.

SUPPLY CHAIN

Amway places and spaces around the world include

experience centers, shops, plazas and distribution centersGlobal manufacturing and processing

plants are owned and operated by Amway

700+ 15GLOBAL

SUPPLY CHAIN




Of Amway functional botanicals

can be traced back to their farm source

90+ PERCENT

LOCATIONS

GLOBAL ORGANICFARMING PRACTICESAmway’s commitment to sustainable farming began more

than 80 years ago. Today, many botanicals —or plant-based

ingredients—are grown on Amway farms, which are known

for providing unique and differentiated organic ingredients

based on location. All Amway farms practice organic farming

and include processing operations.

To ensure the quality of Amway nutrition and beautyproducts, the company oversees the entire supply chain

process by tracking information on the seeds, plants,

farms, water and nutrients. If a botanical is grown by an

Amway supplier, the NutriCert certification process is used

as a guideline for documentation about that product’s

source and growth data.

Nutrilite™ is the only global vitamin and mineral brand

to grow, harvest and process plants on their own certified

organic farms.14 Amway botanicals also are used in

Artistry ™ beauty and personal care products.

Certified organic farmland owned and operated

by Amway in the United States, Mexico and Brazil

and dedicated to sustainable farming

6,400 ACRES+

GLOBAL

NutriCert standards provide evaluation criteria for auditing botanical suppliers of

products not grown on Amway farms. Categories for these standards include

human welfare health and safety; farm site environment; water and soil;

crop protection, harvest and storage; and alternative operations such

as wildcrafting and cooperatives. FIVECATEGORIES

CATEGORIES



11

MANUFACTURINGAND R&DEXPANSION

SUPPLY CHAIN

Amway is in the midst of a major manufacturing and R&Dexpansion globally, including four facilities in the U.S., a

new manufacturing facility in India, a second manufacturingsite in Vietnam and an R&D center in China.

The U.S. sites will support the Nutrilite™ brand

and include:

• An $81 million manufacturing and warehouse

facility near the company’s world headquar ters inAda, Michigan. The 317,000-square-foot facility willhouse select manufacturing operations for Nutrilite™

vitamins, minerals and dietary supplements.

• A $42 million project in Buena Park, California,

includes a new granulation facility to supporttablet manufacturing; new R&D facilities and

pilot laboratories; and a two-story professionaloffice building.

• A $50 million Nutrilite Botanical Concentrate processingplant in Quincy, Washington, which will process plants

from the company’s nearby Trout Lake Farm sites.

Construction on a $24 million nutrition powder products plantwas recently completed at the company’s World Headquarters

in Ada, Michigan.

The company also is constructing a $100 million

manufacturing plant in Tamil Nadu, India, and a $25 millionAmway manufacturing facility in Vietnam. In China, Amwayis building a $10 million botanical research and experience

center in Wuxi, near Shanghai, to integrate scientificknowledge used in product development with the historic

use of traditional plants.

$332

MILLION USD

INVESTMENT INNEW FACILITIES

LOCATIONS



NEW MANUFACTURINGFACILITIES WILL OPEN IN 2015

LOCATIONS

FIVE



13

CARING FORPEOPLE AND

THE PLANET

At Amway, there is a corporate philosophy that globalchallenges can be solved and improvements can be

made in communities around the world. The company

supports people, one by one, in their commitment to

their communities and Amway nutrition expertise is

improving the health of children.

Sustainability also is an important consideration for theglobal Amway manufacturing and supply chain, as well

as offices and experience centers.





the Nutrilite™

Power of 5 Campaign to raise awarenessof malnutrition and work toward a global solution.

This growing program partners with CARE USA, a

leading humanitarian organization, and various local

Non-Governmental Organizations as they make Nutrilite™

Little Bits™ a daily part of children’s diets in areas

where the groups are actively educating, providing food

and conducting follow-up assessments to be sure children

are thriving.

With over 80 years of science and research in nutrition,

Amway is in a unique position to understand and address

the global issue of childhood malnutrition. To learn more

and par ticipate, visit powerof5.nutrilite.com.

Around the world, Amway is taking on the issue of

malnutrition, helping thousands of children and families

live better lives. Everyone needs proper nutrition

to achieve their full potential. However, many people—

especially children—aren’t getting the vitamins and

minerals they need. This causes a wide range of health

and developmental problems.

Backed by a worldwide network of Amway Business

Owners, employees and customers, Amway is utilizing

FIGHTING CHILDHOODMALNUTRITION

Cost to provide

Nutrilite™ Little Bits™

to a child for 1 year

Nutrilite™ Little Bits™ isthe first micronutrientsupplement formalnutrition enhancedwith plant nutrients15

$120 FIRSTCOUNTRIES WHERE

NUTRILITE™ LITTLE BITS™

WILL BE DISTRIBUTED

BY 2016

A KEY MILESTONE FOR CHILD SURVIVAL

AND HEALTHY DEVELOPMENT

SUCCESS

15PRODUCTS

5 YEARS OLDEssential vitamins and minerals are contained in each

package of Nutrilite™ Little Bits™, including acerola cherries,

which are grown on Amway farms

FIFTEEN

USD



15

MOBILIZINGPEOPLE ANDCOMMUNITIES


Launched in 2003, the Amway One by One Campaignfor Children rallies the resources of the entire Amway

family—Amway Business Owners, employees andcustomers—to make a difference in the lives of children

by volunteering, giving and addressing challenges incommunities where Amway people live and work.

FOR ADDITIONAL INFORMATION, VISITAMWAYONEBYONE.COM.

12 M 3.5 M

$250

MILLION USD

TOTAL AMOUNT CONTRIBUTED BYAMWAY, AMWAY BUSINESS OWNERS ANDEMPLOYEES TO ONE BY ONE PROGRAMS

Number of children

who have been helpedthrough Amway One by

One since its inception

Volunteer hours

dedicated by AmwayBusiness Owners and

employees since 2003

RESOURCES

CHILDREN VOLUNTEERS




Reduction in greenhouse

gases since 2008

Reduction in water

usage since 2008

25% 10%

SUCCESS

HOME CARE FORMULAS NOW CARRY THE U.S. ENVIRONMENTALPROTECTION AGENCY’S DESIGN FOR THE ENVIRONMENT(DFE) CERTIFICATION. AMWAY IS COMMITTED TO ACHIEVING ANDMAINTAINING DFE PARTNERSHIPS ON ALL ELIGIBLE PRODUCTS

43

THE AMOUNT OF WINDPOWER USED SINCE 2013

DOUBLED

2014 GLOBAL GOALS ACHIEVED

Amway cares about the planet and its people. This sense

of responsibility is reflected prominently in the company’shistorical commitment to environmental sustainability.Since the company was founded in 1959, sustainability

has been a cornerstone of the business, as exemplifiedby the first product, Liquid Organic Cleaner, or L.O.C.™,which was concentrated and bio-degradable.

Amway continually innovates ways to integrate sustainabilitygoals throughout the business. For example, waste reductionis a focus for corporate systems and processes, enabling

reduced water use and decreased greenhouse gas emissions.

In business practices and operations, Amway personnelare developing and implementing sustainable building

practices and increasing the use of alternative energy andsustainable agriculture.

GLOBAL SUSTAINABILITYINITIATIVES



1 Based on population data available about the specific markets and surveys conducted inChina, India, Japan, Korea, Malaysia, Russia, Taiwan, Thailand, the United States and Vietnambetween May 2013–June 2014 by an independent research firm.

2 Based on an April—May 2014 survey conducted by an independent research firm

3 Based on a November 2013—January 2014 survey conducted by an independent research firm

4 Based on a May 2013 survey conducted by an independent research firm

5 Some exclusions apply.

6 Some exclusions may apply.

7 Euromonitor International Limited, www.euromonitor.com/amway-claims

8 Based on markets in which gender is a reporting requirement



11 Based on a Verify Markets study of 2012 global sales

12 Based on a Verify Markets study of 2013 global sales

13 Based on The Patent Board’s Consumer Products industry scorecard, December 26, 2014

14 Euromonitor International Limited; www.euromonitor.com/amway-claims

15 ORC International

FOR ADDITIONAL INFORMATION

Amway Press Room: globalnews.amway.com

Amway StartUp: amwaystartup.com

Amway Insider: amwayinsider.com

Amway Global Entrepreneurship Report: amwayentrepreneurshipreport.com

Manufacturing Expansion: amwaymanufacturingexpansion.com

Scientifc Excellence: amwayscientifcexcellence.com

Supply Chain: amwaysupplychain.com

GREATER CHINA

• Regional president:

Gan Chee Eng

• Markets include:

- China

- Hong Kong

- Taiwan

AMWAY’S GLOBAL FOOTPRINT

EUROPE, INDIA, AFRICA


Samir Behl


- Europe

- India

- Russia

- Southern Africa

AMERICAS


Candace Matthews


- North America

- Latin America

- South America

ASIA PACIFIC


Mark Beiderwieden


- Australia

- Japan

- Korea

- New Zealand- Southeast Asia

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