an introduction to promotional merchandise
TRANSCRIPT
Agenda
• Introduction
• Why Use Promotional Merchandise?
• Promotional Merchandise’s Dos and Don’ts
• Key Stats about Promotional Merchandise
Why Use Promotional Merchandise?
• Low cost in comparison with other marketing methods
• Effective advertising medium – Non intrusive advertising
• High perceived value
• High flexibility of products
• Improve brand and company image
• Good tools to Motivate, Reward and Celebrate
• Raise awareness, increase recognition and remind
• Increase/stimulate leads, conversion and sales
• Strong supporting marketing tools
• Create a loyalty bond
• Lasting effect on recipient
• Impact on recipient his/her colleagues, friends and family.
Why Use Promotional Merchandise?
Promotional Merchandise’s Dos and Don’ts • Choose products aligned to your brand image and message
• Choose products that are useful and practical
• Be unique & innovative - Differentiate from the rest
• Choose products your target audience will cherish and use
• Maximize value
• Don’t neglect the quality of the product used
• Do create a link with your marketing strategy
Key Stats about Promotional Merchandise • 84% of recipients agree that promotional gifts increase brand
awareness. • 80% of recipients state they will keep a promotional product if
they find it useful • 79% of people are more likely to 'do business' with a brand
after receiving a gift from them • 90% of those who receive an innovative promotional product
will remember the brand name printed on the item • On average, a promotional product is kept for approximately
seven months
Thank you