analisi sponsorizzazioni eventi nautici sportivi
TRANSCRIPT
ANALISI SPONSORSHIP EVENTI NAUTICI
Damiano Cori per Sailbiz.it
MERCATO EVENTI NAUTICI
EVENTI NAUTICI
Eventi SAIL
RACING
Eventi MOTOR
Eventi SAIL
CRUISING
Eventi SAIL
EVENTI MOTOR RACING
2 Damiano Cori per Sailbiz.it
EVENTI SAILING
EVENTI SAIL RACING
• America's Cup
• Isaf World Tour
• Match Racing Tour
• Volvo Ocean Race
EVENTI SAIL CRUISING
• Perini Cup
• BMW Sailing Cup
• Rolex Fastnet Race
• Rolex Sydney - Hobart
• Rolex Middle Sea Race
• Caribbean Superyacht Regatta & Rendezvous
• Coppa Europa Smeralda 888
• Dubois Cup
• Loro Piana Superyacht Regatta
• Farr 40 Series
• Mini Maxi Rolex World Championship
• Audi MedCup
• Rolex Swan Cup
• BMW Auckland Regatta
• Giraglia Rolex Cup
• Oyster Regattas
• Rolex Capri Sailing Week
• International Rolex Regatta
• Rolex Big Boat Series
3 Damiano Cori per Sailbiz.it
EVENTI MOTOR
EVENTI MOTOR RACING
• H1 Unlimited
• UIM Class 1 World
Championship
• UIM F1 H2O World
Championship
• Powerboat P1
4 Damiano Cori per Sailbiz.it
POSIZIONAMENTO SPONSORIZZAZIONI
Damiano Cori per Sailbiz.it 5
Re
spo
nsa
bili
tà
Re
lazi
on
i
Sostegno
Partnership
Sponsorship
Suppliership
EVENTI SAIL RACING
6 Damiano Cori per Sailbiz.it
24%
35%
41%
Race
Partners
Race
Sponsor
Race
Suppliers
24%
62%
14%
Race
Partners
Race
Sponsor
Race
Suppliers
EVENTI SAIL CRUISING
7 Damiano Cori per Sailbiz.it
17%
69%
14% Race
Partners
Race
Sponsor
Race
Suppliers
EVENTI MOTOR RACING
8 Damiano Cori per Sailbiz.it
RACE PARTNER EVENTI SAIL RACING
9 Damiano Cori per Sailbiz.it
1
1
2
4 0
0,5
1
1,5
2
2,5
3
3,5
4
America's Cup
ISAF World
Match Racing Tour (WMRT)
ISAF World Tour
Volvo Ocean
Race
RACE SPONSOR EVENTI SAIL RACING
10 Damiano Cori per Sailbiz.it
3
7
2 0
1
2
3
4
5
6
7
America's Cup
ISAF World
Match Racing Tour (WMRT)
ISAF World Tour
Volvo Ocean
Race
RACE SUPPLIER EVENTI SAIL RACING
11 Damiano Cori per Sailbiz.it
5
3
2
4 0 0,5
1 1,5
2 2,5
3 3,5
4 4,5
5
America's Cup
ISAF World
Match Racing Tour (WMRT)
ISAF World Tour
Volvo Ocean
Race
RACE PARTNER EVENTI SAIL CRUISING
12 Damiano Cori per Sailbiz.it
1 1 1
1 2
2
3
5
1
2
1
7
8
1 1 1 1
1 1
0
1
2
3
4
5
6
7
8
Audi MedCup
BMW Auckland Regatta
BMW Sailing Cup
Caribbean Superyacht
Regatta & Rendezvous
Coppa Europa Smeralda
888
Dubois Cup
Farr 40 Series
Giraglia Rolex Cup
International Rolex
Regatta Loro Piana Superyacht
Regatta
Mini Maxi Rolex World
Championship
Oyster Regattas
Perini Navi Cup
Rolex Big Boat Series
Rolex Capri Sailing Week
Rolex Fastnet Race
Rolex Middle Sea Race
Rolex Swan Cup
Sydney-Hobart
RACE SPONSOR EVENTI SAIL CRUISING
13 Damiano Cori per Sailbiz.it
8
6
1
14
2
10
12 4
7
11
5 8
3
4
2 1
5
0
2
4
6
8
10
12
14
Audi MedCup
BMW Auckland Regatta
BMW Sailing Cup
Caribbean Superyacht
Regatta & Rendezvous
Coppa Europa Smeralda 888
Dubois Cup
Farr 40 Series
Giraglia Rolex Cup
International Rolex
Regatta Loro Piana Superyacht
Regatta
Mini Maxi Rolex World
Championship
Oyster Regattas
Perini Navi Cup
Rolex Big Boat Series
Rolex Capri Sailing Week
Rolex Fastnet Race
Rolex Middle Sea Race
Rolex Swan Cup
Sydney-Hobart
RACE SUPPLIER EVENTI SAIL CRUISING
14 Damiano Cori per Sailbiz.it
1 2
6
6 7
1 0
1
2
3
4
5
6
7
Audi MedCup
BMW Auckland Regatta
BMW Sailing Cup
Caribbean Superyacht
Regatta & Rendezvous
Coppa Europa Smeralda
888
Dubois Cup
Farr 40 Series
Giraglia Rolex Cup
International Rolex
Regatta Loro Piana Superyacht
Regatta
Mini Maxi Rolex World Championship
Oyster Regattas
Perini Navi Cup
Rolex Big Boat Series
Rolex Capri Sailing Week
Rolex Fastnet Race
Rolex Middle Sea Race
Rolex Swan Cup
Sydney-Hobart
RACE PARTNER EVENTI MOTOR RACING
15 Damiano Cori per Sailbiz.it
3
3
0
0,5
1
1,5
2
2,5
3
H1 Unlimited
Powerboat P1
Superstock
UIM Class 1 World
Championship
UIM F1 H2O World
Championship
RACE SPONSOR EVENTI MOTOR RACING
16 Damiano Cori per Sailbiz.it
16
3
3
2 0
2
4
6
8
10
12
14
16
H1 Unlimited
Powerboat P1
Superstock
UIM Class 1 World
Championship
UIM F1 H2O World
Championship
3
2
0
0,5
1
1,5
2
2,5
3
H1 Unlimited
Powerboat P1
Superstock
UIM Class 1 World
Championship
UIM F1 H2O World
Championship
RACE SUPPLIER EVENTI MOTOR RACING
17 Damiano Cori per Sailbiz.it
TOTALE SPONSOR EVENT per SETTORE SPENDER
Abbigliamento
Arredi
Automotive
Distribuzione
Elettronica di
consumo
Enti Pubblici
Finanza Food & Beverage
Green Economy
Luxury
Telecomunicazioni
Turismo
Utilities/ servizi
pubblici
Motor Racing Sail Cruising Sail Racing
18 Damiano Cori per Sailbiz.it
ANALISI SPONSORSHIP EVENT per SETTORE SPENDER
19 Damiano Cori per Sailbiz.it
11
1
5
30
3
12 14
11
5
28
19
10
21
0
5
10
15
20
25
30
35
CONCLUSIONI EVENTI
Damiano Cori per Sailbiz.it 20
TYPE EVENT PARTNER SPONSOR SUPPLIER
SAIL RACING 14,55% 8,57% 33,33%
Tot. SAIL RACING 3,38% 5,06% 5,91%
SAIL CRUISING 74,55% 74,29% 54,76%
Tot. SAIL CRUISING 17,30% 43,88% 9,70%
Motor Racing 10,91% 17,14% 11,90%
Tot. Motor Racing 2,53% 10,13% 2,11%
TOTALE NUMERI 55 140 42
0
50
100
150
200
250 209
63
Motor Racing
Sail Racing
TOTALE SPONSOR RACING TEAM
21 Damiano Cori per Sailbiz.it
0
10
20
30
40
50
60
70
80
90
20
1
10 4 5 7 4 2
90
1
49
13
3 6 3 2 1
12
4 1 2
11
3
13
5
Motor Racing
Sail Racing
SETTORE SPENDER SPONSOR TEAM MOTOR RACING vs. TEAM SAILING RACING
22 Damiano Cori per Sailbiz.it
SPENDER SPONSOR TEAM MOTOR RAGING
Damiano Cori per Sailbiz.it 23
10% 1%
5%
2% 2%
3% 2% 1%
43%
1%
23%
6% 1% Abbigliamento
Arredi
Autovehicle
Editoria e Telecomunicazioni
Elettronica
Enti Pubblici
Finanza
Food & Beverage
Green Economy
Industria
Luxury
Services
Turismo
Utilities/ servizi pubblici
SPENDER SPONSOR TEAM SAILING RACING
Damiano Cori per Sailbiz.it 24
9%
5%
3% 2%
19%
6% 2% 3%
17%
5%
21%
8% Abbigliamento
Arredi
Autovehicle
Editoria e Telecomunicazioni
Elettronica
Enti Pubblici
Finanza
Food & Beverage
Green Economy
Industria
Luxury
Services