Analyse the market segments and target market

about Chanel No.5

Team partners ：张艳芬 林妮 陈天明 郭劲良

Chanel No.5

Versace is Versace is colourful.Givenchy is colourful.Givenchy is elegent.Christian Dior elegent.Christian Dior is is extravagantextravagant.Armani .Armani is low-key.Valentino is low-key.Valentino is is exquisiteexquisite.And .And Chanel is graceful Chanel is graceful and full of and full of womanly womanly attributes,which attributes,which makes others makes others unforgetable.unforgetable.

The most durable version in the No.5 perfume.It includes neroli,the flower of ylang-ylang,Glasse jasmine,May rose,sandal,vetiver grass and vanilla.

19241924

This is the first with such a high proportion of acetaldehyde perfume, combined with a variety of flowers .It`s a timeless classicElegant attractive and modern perfume

1986198686`s perfume is not simply changing the concentration,but to make a new interpretation in flavor.It still loyal to the essence of the original perfume and fragrance ingredients. Square bottles had transparented to glass bottle appearance without any decoration.shape bottle shaped like a gem cutter like transparent crystal square bottle shape ans neat lines.

二○○五二○○五The fragrant liquid and peaches - Rose Gel make You feel the laissez-faire in implicitly harmonious blend of soft rose and Grasse jasmine. The elegant aroma left on the skin. It gives you a comfortable and cool cool feeling. Your temptation customary perfect supplies.

Chanel`s 3rd perfume Chanel`s 3rd perfume creater "nose" Jia Kebo creater "nose" Jia Kebo continnued the classic partcontinnued the classic part about No.5 and created the about No.5 and created the Chanel No. 5 perfume low-Chanel No. 5 perfume low-key luxury version. It key luxury version. It makes you feel soft, fresh makes you feel soft, fresh and harmonious, full-and harmonious, full-bodied, with a clear bodied, with a clear contrast from a low-key contrast from a low-key luxury throbbing.luxury throbbing.

Market segmentation

• 1 、 Psychological factors ：• 2 、 Geographical factors ： The Chinese market • 3 、 Demographic factors ： High income of intellectual

professional women• 4 、 Behavioral factors ：

The target market

• Chanel No.5 品牌的目标市场—— Advocate fashion, intellectual, elegant noble, senior white-collar workers actively.