analysis of sparrow and gmail reputation
DESCRIPTION
following Sparrow acquisition by Google, We Studies the strenght of the apps through the users comment among the Apple AppstoreTRANSCRIPT
Copyright StarDust 2012 – www.stardustspm.com Author: François Joseph VIALLON –[email protected]
SPARROW VS
GMAIL
WHY GOOGLE HAS GOOD REASON TON ACQUIRE FRENCH STARTUP SPARROW :
POST ACQUISITION ANALYSIS FOR BOTH
APPLICATIONS COMMENTS OVER APPSTORE
DISCLAIMER : StarDust has no commercial relations with Sparrow and Google. This study is based on the comments published accross the Apple AppStore over 30 Countries
Copyright StarDust 2012 – www.stardustspm.com Author: François Joseph VIALLON –[email protected]
Price : 2,39€ Application 1st Release : March 15Th 2012 Number of comments : 6484 comments Average Rate : 4.08/5 Update rate : 1 new version each 19 Days Last Version Last Updated : June 18Th 2012 ◦ (version 1.3)
Number of comment for last version : 1330 Last Version Rate : 3.90/5 72% of users post a positive comment
Copyright StarDust 2012 – www.stardustspm.com Author: François Joseph VIALLON –[email protected]
Price : Free Application 1st Release : November 2nd 2011 Number of comments : 7287 comments Average Rate : 2.61/5 Update rate : 1 new version each 47 Days Last Version Last Updated : June 25Th 2012 ◦ (version 1.2.7812)
Number of comment for last version : 1015 Last Version Rate :2.61/5 30% of users post a positive comment
Copyright StarDust 2012 – www.stardustspm.com Author: François Joseph VIALLON –[email protected]
GENERAL OVERVIEW
78% of Sparrow comments are positive Only 28% for Gmail 31% of Gmail comments with 1 stars rate Only 5% for Sparrow
Copyright StarDust 2012 – www.stardustspm.com Author: François Joseph VIALLON –[email protected]
VERSION EVOLUTION
Most of the negative comment for Sparrow are on last release(14% for V1.3)
In Average, Gmail has 50% of negative comments per version
Copyright StarDust 2012 – www.stardustspm.com Author: François Joseph VIALLON –[email protected]
AVERAGE PER VERSION
Average Rate stable between version Gmail :
◦ 1457 comment / version ◦ 38 comment /days
Sparrow : ◦ 1296comment / version ◦ 51 comment /days
Despite it price, Sparrow benefit from a positive traction which maintains it average with no dependencies to number of comments
Copyright StarDust 2012 – www.stardustspm.com Author: François Joseph VIALLON –[email protected]
AVERAGE EVOLUTION
Increase of number of comment when Sparrow cut it price down
Last release of Gmail stimulate the number of rating
For all the time, The rate stay stable, with no big variations except new release date
Copyright StarDust 2012 – www.stardustspm.com Author: François Joseph VIALLON –[email protected]
COUNTRY ANALISYS 1/2
Gmail is not comment on German Appstore Too few comment in Luxembourg to be relevant Sparrow rate is better in all countries(except LU) The highest rate difference is in New Zeland Store : 1.7/5 US,UK, Japon, France are the most active countries
Copyright StarDust 2012 – www.stardustspm.com Author: François Joseph VIALLON –[email protected]
COUNTRY ANALISYS 2/2
50 % of Gmail user in US post a bad comment 80% of Sparrow user in US post a positive one New Zeland, Japon & Spain are the most critical for Gmail Apps Greece, Germany, Canada are the less statisfied by Sparrow Apps
Copyright StarDust 2012 – www.stardustspm.com Author: François Joseph VIALLON –[email protected]
TITLE ANALYSIS
Sparrow title are more positive than Gmail one’s Push Notification required by user
Copyright StarDust 2012 – www.stardustspm.com Author: François Joseph VIALLON –[email protected]
AFTER ACQUISITION(20/07/12)
303 Comments on Sparrow in 3 days 247 Negative comments Average rate decreasing to : 1.51/5 Users deplores acquisition and end of product development
Copyright StarDust 2012 – www.stardustspm.com Author: François Joseph VIALLON –[email protected]
FOR MORE INFORMATION
François Joseph VIALLON, CEO Skype: fviallon +33 6 37 74 29 36 [email protected]
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Sparrow seems to us to be the best alternative for Google to strenghten it Gmail Client over IOS