anfo-seminar: social media roi. "redd verden, med sosiale medier?"
DESCRIPTION
For Kreftforeningen er det ekstremt viktig at pengene blir brukt fornuftig. Derfor er vi veldig opptatt av å måle effekt. I dette foredraget deles tall, statistikker og reelle resultater av sosiale medier-satsningen.TRANSCRIPT
REDD VERDEN..MED SOSIALE MEDIER!
©Beate Sørum 2014
Økonom!
Return on (%) = Overskudd * 100investment Investering
ROI ER ET REGNESTYKKE!!!
Return on (%) = Overskudd * 100investment Investering
ROI ER ET REGNESTYKKE!!!
•Godt og blandet•Harde tall•Myke verdier (ikke ROI)
• Finansiere forskning
• Kreftomsorg
• Forebygging
• Politisk påvirkning
• Informasjon
• Kreft i globalt perspektiv
85%
13%
2%
AdministrasjonSkaffe intekterFormål
Helene og Mari
Dragvoll og Øvre Stokkan barnehage
40 kg50-øringer
Alt vi gjør handler om ROI.
CC BY-NC-SA 2.0flickr.com/photos/jeremylim/
Malcolm Gladwell«The revolution won’t be tweeted»
[..]describes "feel-good" measures, in support of an issue or social cause, that have little or no practical effect[..]
Slacktivisme
https://www.youtube.com/watch?v=CgwhdgD1oEU
Slacktivismemy ass.
The myth of slacktvism• As likely as non-social media promoters to donate• Twice as likely to volunteer their time• Twice as likely to take part in events like charity walks• More than twice as likely to buy products or services
from companies that supported the cause• Three times as likely to solicit donations on behalf of
their cause• More than four times as likely to encourage others
to sign a petition or contact political representativeshttp://razoofoundation.org/2011/10/unraveling-the-myth-of-slacktivism/
The myth of slacktvism• As likely as non-social media promoters to donate• Twice as likely to volunteer their time• Twice as likely to take part in events like charity walks• More than twice as likely to buy products or services
from companies that supported the cause• Three times as likely to solicit donations on behalf of
their cause• More than four times as likely to encourage others
to sign a petition or contact political representativeshttp://razoofoundation.org/2011/10/unraveling-the-myth-of-slacktivism/
Slacktivsmemy ass.
ROI: 1,6 x
Bli medlem
ROI: 1,5 x
Bli medlem
2,5 %
6,5 %
7,3 %
OMG så effektivt!
:-D
15 % 17 % 10 %
https://www.youtube.com/watch?v=NB3NPNM4xgo
@martiiine
Ekte historier
5.000 av dem..
CC BY-NC-SA 2.0https://www.flickr.com/damiel
@ju
neki
mik
o
20.000 svar
Thank ALL the donors
Source: fundraisergrrl.tumblr.com
92 chats
Jeg har en føflekk på leggen som klør og blør litt
- det er ikke noe å være bekymret for vel?
Hun oppdaget
sannsynligvis sin føflekk-kreft i tide.
Ok da. Dét er ROI.
Tusen takk! SPØRSMÅL?
@BeateSorum