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Anhang: Variablenerklärungen

Variable Name

Branche BRAN

fin. Orientierung FINOR

Messung

Skala von 1 bis 7 für:

Rohstoffe, Bergbau, Energie (1)

Konsumgüter (2)

Masch.bau, Inv.güter (3)

Pharma/Chemie (4)

Handel, DL (5)

Finanz-DL (6)

Konglomerate (7)

Anteil der UZ-Mitarbeiter in:

Finanzierung

Controlling

Steuern

geograph. Diversif. GEODIV Skala 0 bis 3 für:

in einem Land tätig (0)

in einem Kontinent tätig (1)

in zwei Kontinenten tätig (2)

weltweit tätig (3)

150

Variable Name

Interventionsgrad INTER

Herkunftsland LAND

Messung

Skala 0 bis 25 für:

Budget, fin. Ziele

Investitionen

G B-Strategie

Personalwesen

FuE Marketing

Einkauf / Logistik

Vermögensverw.

IT

Skala 1 bis 5

kult. Orient. KULTOR Anteil der UZ-Mitarbeiter in:

aper. Orient. OPOR

Org.form ORGA

Personal

Weiterbildung

Marketing

Anteil der UZ-Mitarbeiter in:

Marketing

Einkauf

Verkauf

IT

Weiterbildung

FuE Buchhaltung

Personal

Skala 1 bis 5:

Einproduktunt. (1)

Stammhaus (2)

GB-Org.(3)

Matrixorg. ( 4)

andere (5)

ANHANG

ANHANG 151

Variable Name Messung

Produktdivers. PRODIV Skala 0 bis 18 für

Operative Verbindungen in

Beschaffung,

Produkte / Prozesse,

Verkauf

Ähnlichkeiten in

Produkten,

Technologie,

Kunden

SR-Maß SR Umsatzanteil größter GB

strat. Orient. STRATOR Anteil UZ-Mitarbeiter in

strategischem Management

Erfolg TSR Total Shareholder Return

Durchschnitt 1997 bis 1999

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