anis2013_social innovation led by technology_theerasit amornsaensuk

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โโโโโโโโโโโโโโโโโโโโโโโโโโโ โโโโโโโโโโโโโโโโโโโโโโโโโโโ Organic Coffee for Sustainable Forest Organic Coffee for Sustainable Forest Conservation Conservation Green Net SE, Earth Net Foundation Green Net SE, Earth Net Foundation

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Page 1: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk

โครงการกาแฟอินทร ย์�ร�กษาป่�าโครงการกาแฟอินทร ย์�ร�กษาป่�าOrganic Coffee for Sustainable Forest Organic Coffee for Sustainable Forest

ConservationConservation

Green Net SE, Earth Net FoundationGreen Net SE, Earth Net Foundation

Page 2: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk

Green NetGreen Net

Another helping hand to heal the worldAnother helping hand to heal the worldGreen Net Green Net

CooperativeCooperative

Earth Net Earth Net

FoundationFoundation

Green Net SEGreen Net SE

Page 3: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk

Expand organic farming and Expand organic farming and fair tradefair trade

Promote sustainable Promote sustainable community development community development

Encourage forest Encourage forest conservationconservation

MissionMission

Page 4: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk
Page 5: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk

The specialty

Not every countryNot only organic, but also Not only organic, but also

forestforest

Page 6: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk

DeforestationDeforestation

Page 7: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk

??????

Page 8: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk

Organic Forest Organic Forest CoffeeCoffee

is ……the Solutionis ……the Solution

• Shade grownShade grown• OrganicOrganic• QualityQuality• Premium PricePremium Price

Page 9: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk

GGrow Organic row Organic Coffee, Coffee, PPlant lant Shade Trees to Shade Trees to RRevitalize the evitalize the Forest Forest Mae Lao Forest Mae Lao Forest WatershedWatershedA critical upland watershed for Chiang RaiA critical upland watershed for Chiang RaiA critical upland watershed for Chiang RaiA critical upland watershed for Chiang Rai

Reforestation & Reforestation & AgroforestryAgroforestry

Page 10: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk

ChiangraChiangraii

ChiangmaiChiangmai

MaehongsornMaehongsornBangkokBangkok

ChiangraiChiangrai

ChiangmaiChiangmai

Project site Project site พื้��นท �โครงการพื้��นท �โครงการ

Page 11: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk

ขุ�นลาว Khun Lao

ป่�าเมี่ �ย์งขุ�นป่�� งKhun Pang

ป่�าเมี่ �ย์งแมี่ สาย์

Mae Sai

ห้#วย์ค�ณพื้ระHuay

Khun Pra

บ้�านปางอั้�น

บ้#านป่�าแงะ

อิ�ทย์านแห้ งชาติขุ�นแจ

ป่างมี่ะกาดPaang Ma

Kad

ห้#วย์น+�าก�นHuay Nam Kuen

ห้#วย์ทราย์ Huay Sai

ห้#วย์มี่ะเกล �ย์ง (ป่างไคร#)

Baan Huay Kai

แมี่ ห้างMae

Haang

บ้#านท� งย์าว

บ้#านส�นมี่ะนะ

บ้#านทห้#วย์ชมี่พื้.

ถนนเช ย์งให้มี่ เช ย์งราย์ –

ห้มี่าย์เลขุ 118

แมี่ ขุะจาน

ติ#นน#าแมี่ ลาว เว ย์งป่�าเป่1า เช ย์งราย์ ติ#นน#าแมี่ ลาว เว ย์งป่�าเป่1า เช ย์งราย์ Wiang Pa Pao, Chiang RaiWiang Pa Pao, Chiang Rai

Page 12: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk
Page 13: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk

Specialty Specialty CoffeeCoffee

Organic forest coffee Organic forest coffee

Page 14: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk

SelectSelectThe Best Coffee The Best Coffee

VarietiesVarieties

Page 15: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk

VolcaniVolcanic Soilc Soil

Page 16: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk

High High AltitudeAltitude

900 – 900 – 1,600 m. 1,600 m.

asl.asl.

Strictly hard bean Strictly hard bean

Page 17: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk

Shade-grownShade-grown / / Forest CoffeeForest Coffee

Page 18: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk

Hand-picked / only Hand-picked / only ripe cherriesripe cherries

Page 19: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk

Processed within 24 hrsProcessed within 24 hrs

Page 20: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk

Wet processingWet processing

Page 21: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk

Processing Processing machinery that machinery that does not does not damage the damage the beansbeans

Page 22: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk

Skilled Quality RoasterSkilled Quality Roaster

Trained in Portland, Or, & Seattle, WaTrained in Portland, Or, & Seattle, Wa

Page 23: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk

Organic CertifiedOrganic CertifiedACT Accredited IFOAM ACT Accredited IFOAM

International StandardInternational StandardPGS (Participatory PGS (Participatory

Guarantee System)Guarantee System)

Page 24: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk
Page 25: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk
Page 26: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk

The The products :products :

1)1)SHB Organic Green Bean SHB Organic Green Bean CoffeeCoffee

2)2)SHB Organic Roasted SHB Organic Roasted Coffee Coffee

Page 27: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk

Coffee Characteristics :

• Berry-like Berry-like AromaAroma

• Balanced Balanced FlavorFlavor

• Clean CupClean Cup• Medium & Medium &

beautiful bodybeautiful body

Page 28: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk
Page 29: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk

Production ForecastProduction Forecast

Page 30: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk

When the forest survives, When the forest survives, man can survive. man can survive. I am proud of I am proud of the development path of the development path of Green Net SE, Green Net SE, this is sustainability.this is sustainability.

Boontha Langkeak, former village head

Sustainable Development

Page 31: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk

Social Social ImpactImpact

ss Value of forest Value of forest rehabilitation* rehabilitation* equal equal US$US$ 30 M 30 M per year.per year.

Value of growing Value of growing organic coffee organic coffee plants that plants that obstruct obstruct deforestation* deforestation* equal equal US$US$ 2 M 2 M per year.per year.

* based on The Forestry Dept., Ministry of Agriculture and Cooperatives calculation

Page 32: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk

Social ImpactsSocial Impacts Organic Coffee Farmers earn Organic Coffee Farmers earn

more money from their more money from their cherries up to cherries up to US$US$ 3 / 10 3 / 10 year year

Organic Coffee Farmers’ Organic Coffee Farmers’ Group earns more money Group earns more money from their parchment equal from their parchment equal min. min. US$US$ 3 / 10 year 3 / 10 year

Within Community Hiring Within Community Hiring min. min. US$US$ 2 / 10 year 2 / 10 year

Page 33: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk

Green Net SE Green Net SE received received

2012 Social 2012 Social Enterprise Award Enterprise Award from Thai Social from Thai Social Enterprise OfficeEnterprise Office

Page 34: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk

Investment needs

700k working capital for coffee purchase

150k capacity development

Total: 850k

_________________

Invested setup capital 700k

Page 35: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk

Best choice = Sustainable ‘s bestBest choice = Sustainable ‘s best

Green Net SEGreen Net SEOrganic Forest CoffeeOrganic Forest Coffee

Page 36: ANIS2013_Social Innovation Led by Technology_Theerasit Amornsaensuk

Thank youThank you

Theerasit AmornseansukTheerasit Amornseansuk

Green Net SE176 Intraporn Rd., Phlubphla,

WangthongLang, Bangkok 10310 Tel: 66 2 933 7536 Fax: 66 2 933 6508

Email: [email protected]