anjan bajaj

8/13/2019 Anjan Bajaj

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Consumer attitude towards Bajaj Pulsar 150CC DTS-i

!B*ECTI+ES !, ST"D

There are certain ob&ectives that researcher have fi-ed while

preparing the pro&ect report for the 0a&a& pulsar "T23i 1$ bi%es. They

are as fallow5

1. To study the buyers attitude and e-pectation.

6. To %now the efficiency of sales promotion in hitradurga city.

. To %now the reason for the4 purchase of 0a&a& pulsar bi%e.

4. To %now the performance and services given by the &airam motors

private ltd., in hitradurga city

$. To analy7e the mar%eting strategy adopted by &airam motors.

. To %now any modification, that can be made in the bi%es.

). To %now the relationship between wor%ers and managers.

SC!PE !, THE ST"D

The scope of the study is restricted to the consumers attitudes and

behavior, li%e and response towards 0a&a& pulsar 1$ cc "T23I bi%e in

hitradurga city.

This report includes the efforts that have been made by &airam

motors hitradurga to improve the 'uality and push up the sales of 0a&a&

bi%es and survey includes the post purchases few prospective consumersof product and their behavior towards the 0a&a& pulsar 1$ "T23i.

This proportion of consumers in selecting particular of vehicle has

dragged me to study the features of consumer9s behavior regarding the

0a&a& pulsar bi%e.

&ETH!D!.!/

Sai Sanjee$a Institute !% &ana'ement( C)itradur'a 2


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:or the preparation of this pro&ect report, both primary and

secondary data has been collected.

Primary data have been collected through the personal interview

from the respondents. The survey had been made on the basis of random

sampling method. ;uestionnaires had been passed to the respondents.

The survey had been made in between businessmen, professionals,

students, employed persons and agriculturists. It has been conducted

with middle class, high class and lower class of people.

The secondary data has been collected for various published

literatures. The information regarding has been collected through report

or records provided by the dealer of 0a&a& bi%es.



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.I&ITATI!S !, ST"D

1. The survey is conducted only on limited respondents.

6. The data and opinion collected are assumed to be ob&ective.

. This study was done only in restricted area.

4. The survey is conducted only on opinions of the respondents.

$. Inade'uate secondary data.

. 2mall si7e of the sampling plan.

CHAPTER SCHE&E

CHAPTER 1

In this chapter e-plain about the introduction, ob&ectives and scope

of the study, methodology of the study and limitations of the study. This

chapter will give brief information about the pro&ect bac%ground.

CHAPTER

In this chapter e-plain about the history of two wheelers, which

contains introduction of two wheelers, development and manufacturing

of two wheelers in India. :eatures of Indian two wheelers industry and

importance of two wheelers in the country.

CHAPTER

In this chapter e-plain about the 0a&a& company it includesintroduction of the company, management profile, board of directors,

milestones ,%ey policies, group companies, infrastructure, wards, code

of conduct for affirmative action.

CHAPTER 2

In this chapter e-plain about the introduction of a product, product

value, technical specification, special feature, facts and figure.



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CHAPTER 5

In this chapter e-plain about the introduction about hitradurga

city, history of hitradurga city, other information.

CHAPTER 3

In this chapter e-plain about the introduction of &airam 0a&a&,

ob&ectives of &airam 0a&a&, organi7ation structure of &airam 0a&a& , sales

analysis, mar%eting mi- strategy of &airam 0a&a&, distribution of a

product, accounting system, stoc% maintenance, competitors, service

provided by the customer after sales.

CHAPTER 4

In this chapter e-plain about behavior of consumer and

environment of the consumers to buy and also describe about the types of

customers.

CHAPTER

In this chapter e-plain about survey analysis which is ta%en in

hitradurga city.

CHAPTER 6

In this chapter e-plain about findings, suggestions which iscollects from the survey in hitradurga city.



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CHAPTER - II

HIST!R !, T7! 7HEE.ERS

ITR!D"CTI!

The real revolution in personal transport automobile history came

with the development of the internal combustion engine developed by the

!erman inventor !attle "aimler. *e was the first person to design a

motor cycle on


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6. 2cooter India limited 2IGF

Di&ai32cooter.

. =aharashtra 2cooter limited=2GF

Priya H2cooter.

161-1660

1. TD2 2BBCI JP*A

? =aheshwari E+ @ommercial DehiclesA

?a%esh 2harma E+ @International 0usinessA

P Tripathi Dice President @orporateA

< * *ingorani Dice President @ommercialA

Cevin P "Msa Dice President @:inanceA2 ?avi%umar Dice President @0usiness "evelopmentA

C 2rinivas Dice President @*uman ?esourcesA

J. 2ridhar ompany 2ecretary

Ra)ul Bajaj

C)airman

?ahul 0a&a& is an *onours !raduate in Economics and

Gaw and a 0usiness !raduate from the *arvard

0usiness 2chool. *e was appointed hief E-ecutive

+fficer of 0a&a& uto in 1(8 and too% over later as

*ead of the 0a&a& !roup of companies.

&ad)ur Bajaj

+i#e C)airman

fter graduating in ommerce, =r 0a&a& did his =0

from Gausanne, 2wit7erland. Joined as "!= in =arch

http://www.bajajauto.com/1024/aboutbajaj/profile.asp#rahul%23rahulhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#madhur%23madhurhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#rajiv%23rajivhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#sanjiv%23sanjivhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#joseph%23josephhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#pradeeps%23pradeepshttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#ssridhar%23ssridharhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#rcmaheshwari%23rcmaheshwarihttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#sharma%23sharmahttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#cptripathi%23cptripathihttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#nhhingorani%23nhhingoranihttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#kevin%23kevinhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#sravikumar%23sravikumarhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#kshrinivas%23kshrinivashttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#jsridhar%23jsridharhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#madhur%23madhurhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#rajiv%23rajivhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#sanjiv%23sanjivhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#joseph%23josephhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#pradeeps%23pradeepshttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#ssridhar%23ssridharhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#rcmaheshwari%23rcmaheshwarihttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#sharma%23sharmahttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#cptripathi%23cptripathihttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#nhhingorani%23nhhingoranihttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#kevin%23kevinhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#sravikumar%23sravikumarhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#kshrinivas%23kshrinivashttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#jsridhar%23jsridharhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#rahul%23rahul


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1(8, too% over as !eneral =anager 3 urangabad "ivision in June

1(8, as its hief E-ecutive in +ctober 1(88, became President of 0a&a&

uto in 2eptember 1((4, E-ecutive "irector in =ay 6 and is Dice

hairman since July 61.

Raji$ Bajaj

&ana'in' Dire#tor

?a&iv 0a&a&, who too% charge as =anaging "irector on 1st

pril 6$, is a =echanical Engineer from Pune Bniversity. *e later did

his =asters in =anufacturing 2ystems Engineering from the Bniversity

of >arwic%. *e Joined as +fficer on 2pecial "uty in 1((, too% over as

!eneral =anager @ProductsA in :ebruary 1((, Dice President

@ProductsA in June 1(($, President in =ay 6, President N >hole

Time "irector in =arch 66 and as Joint =anaging "irector in =arch

6.

Sanji$ Bajaj

E;e#uti$e Dire#tor

=r. 2an&iv 0a&a&, who too% charge as the E-ecutive

"irector in pril 64, is a =echanical Engineer fromPune Bniversity. *e obtained a =asters "egree in

=anufacturing 2ystems from the Bniversity of >arwic% and an =0

degree from *arvard 0usiness 2chool. =r. 2an&iv 0a&a& &oined as an

+fficer on 2pecial "uty in 1((4, too% over as the !eneral =anager @:A

in 1(() and Dice President @:inanceA in pril 61.

A De$elo9ment?=r. Joseph started his tenure in 0a&a& in July 1(8( as a

!raduate Trainee Engineer, too% over as !eneral =anager

@?N"A in pril 6$ and is currently the Dice President @?N"A since

pril 6). *e is a =echanical Engineer from the


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=r. Pradeep 2hrivastava &oined 0a&a& in pril 1(8. *e too% over as

Dice President @EngineeringA in pril 6$ and is currently the

President @EngineeringA since July 6). fter receiving a degree in

=echanical Engineering from IIT 3 "elhi, =r. 2hrivastava obtained a

graduate diploma in Production and :inance from II= H 0angalore in1(8.

S Srid)ar

CE! = 7)?

=r. 2ridhar &oined 0a&a& in =arch 61 as != @2alesA for

two wheelers, too% over as Dice President @=ar%eting N

2ales H 6>A in pril 6$ and is currently the E+ @6>*A

since July 6). *e holds an Engineering !raduate degree ingriculture.

R C &a)es)wari

CE! =Commer#ial +e)i#les?

=r. =aheshwari &oined 0a&a& in July 6) as E+ @DA.

*e is a gold medallist =echanical engineer from 0IT2,

Pilani.

Ra@es) S)arma

CE! =International Business?

=r. 2harma &oined 0a&a& in +ctober 6) as E+ @I0A. *e

holds a Post !raduate "iploma in =anagement from II= 3

hmedabad

C P Tri9at)i

+i#e President =Cor9orateA=r. .P. Tripathi started in 0a&a& in January 1(( as the

Dice President @>alu& Plant A, too% over as Dice President

@+perationsA in pril 61 and is Dice President

@orporateA since July 6). 2cience !raduate from gra Bniversity,

=r. Tripathi also holds a degree in =echanical Engineering from the

Indian Institute of Technology, Charagpur.

H Hin'orani+i#e President =Commer#ial?



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=r.


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B!ARD !, DIRECT!RS

?ahul 0a&a& hairman

=adhur 0a&a& Dice hairman

?a&iv 0a&a& =anaging "irector

2an&iv 0a&a& E-ecutive "irector

".2. =ehta "irector

Canti%umar ?. Podar "irector

2he%har 0a&a& "irector

".J. 0ala&i ?ao "irector

J.


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@B2" 6. billionA, its product portfolio has e-panded from one to and the

brand has found a global mar%et. *e is one of India9s most distinguished

business leaders and internationally respected for his business acumen

and entrepreneurial spirit.

&I.EST!ES

004

2eptember Gaunch of L" "T232i

June ave "T23i launched

002

+ctober 0a&a& "iscover "T23i launched

ugust onder !ear launched

=ay 0a&a& T1 Gaunched

January

0a&a& unveils new brand identity, dons new symbol, logo

and brandline00

+ctober Pulsar "T23i is launched.

+ctober 1),11$ =otorcycles sold in a month.

July 0a&a& >ind 16$,The >orld 0i%e, is launched in India.

:ebruary

0a&a& uto launched its aliber11$ O*oodibabaaO in the

e-ecutive motorcycle segment.

001


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segment QPulsar9.

January The Eliminator is launched.

000

The 0a&a& 2affire is introduced.

1666

aliber motorcycle notches up 1, sales in record time

of 16 months.

Production commences at ha%an plant.

166

June )th Cawasa%i 0a&a& aliber rolls out of >alu&.

July 6$th Gegend, India9s first four3stro%e scooter rolls out of %urdi.

+ctober 2pirit launched.

1664

The Cawasa%i 0a&a& 0o-er and the ?E diesel utoric%shaw

are introduced.

1665


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year.

165

alu& plant inaugurated by the erstwhile President of

India, 2hri !iani ail 2ingh.

Production commences at >alu&, urangabad in a record

time of 1 months.

162

January 1(

:oundation stone laid for the new Plant at >alu&,

urangabad.

161

The 0a&a& =3$ is introduced.

1644 The ?ear Engine utoric%shaw is introduced.

0a&a& uto achieves production and sales of 1,

vehicles in a single financial year.

1643

The 0a&a& 2uper is introduced.

1645

0G N =aharashtra 2cooters Gtd. &oint venture.

164

The 0a&a& heta% is introduced.

1641

The three3wheeler goods carrier is introduced.

1640

0a&a& uto rolls out its 1,th vehicle.

1630

0a&a& uto becomes a public limited company. 0hoomi

Poo&an of %urdi Plant.

1656

0a&a& uto obtains licence from the !overnment of India to

manufacture two3 and three3wheelers.

162

2ales in India commence by importing two3 and three3

wheelers.

1625



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Bajaj ,inan#ial Solutions .td8Bajaj Allian ,inan#ial Distri


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A7ARDS

Produ#t Award ear B:

0a&a& Pulsar "T23:i 3 0i%e of the 6)


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Kear wards

0a&a& Platina 1cc 3 0i%e of the

Kear6) ind 16$ Two >heeler of the Kear

6464

ind 16$ 0i%e of the Kear 64 64 0usiness 2tandard =otoring

0a&a& Pulsar 18 "T23i 00 >orld

>heels Diewers hoice Two

>heeler of Kear 6

600 >orld >heels ward

6

0a&a& Pulsar 18 "T23i 00 >orld

>heels ward for 0est Two

>heeler between ?s $$, to ?s

),


6

0a&a& Pulsar 1$ "T23i 00 >orld

>heels ward for 0est Two>heeler between ?s 4$, to ?s

6 00 >orld >heels ward

6



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$$,

0a&a& 0o-er T CTE 00 >orld

>heels ward for 0est Two

>heeler under ?s ,


6

0a&a& Pulsar 3 =otorcycle Total

ustomer 2atisfaction 2tudy6


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. The ompany affirms the recognition that diversity to reflect

socially disadvantages sections of the society in the wor%place has

a positive impact on business.

4. The ompany will not practice nor support conscious

discrimination in any form.

$. The ompany does not bias employment away from applicants

belonging to disadvantaged sections of society if such applicants

possess competitive s%ills and &ob credentials.

. The ompany9s selection of business partners is not based on any

considerations other than normal business parameters. In case of

e'ual business offers, the ompany will select a business partner

belonging to a socially disadvantaged section of society.

). This ode of onduct for ffirmative ction will be put up on the

company web3site to encourage applications from socially

disadvantaged sections of society.

8. The ompany ma%es all efforts for ups%illing and continual

training of all its employees in order to enhance their capabilities

and competitive s%ills.


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The ompany will ma%e available its learning and e-periences as

a good corporate citi7en in ffirmative ction to other companies

desiring to incorporate such policies in their own business.

RAH". BA*A*

C)airman



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CHAPTER I+

PR!D"CT PR!,I.E

ITR!D"CTI!

+ur product is the visual e-pression of our thoughts and actions.

It conveys to everyone our intention to constantly inspire confidence.

ustomers are the primary audience for 0a&a& vehicle. Indeed, our

brand identity is happed as much by their belief in 0a&a& as it is by our

own vision. Everything use to must always reinforce the distinctiveness

and the power of our brand.

0a&a& strives to aspire confidence through e-citement engineering.

0lending together youthful creativity and competitive technology to

e-ceed the spo%en and the implicit e-pectations of over customers.

PR!D"CT +A."E



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Topper of the 1$cc category sales charts this is the smallest in the

pulsar range from 0a&a&, revamped body with wheels is a arguably the

best in class. omfortable riding position and good mileage swing

buying decisions in the pulsar9s favor. +verall an awesome pac%age at a

competitive rice sadly overshadowed by its more powerful stalemates.

TECHICA. SPECI,ICATI!S

BA*A* P".SAR 150 CC DTS-I

E/IE

TKPE H 4stro%e, "T23I air cooled

"I2PGE=EE? H 1.) %w @14.(psA

=L T+?;BE H 16.)

S"SPESI!

:?+


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DI&ESI!

>*EEG 02E H 16 mm

>EI!*T H 14 %gs

SPECIA. ,EAT"RES

This winter, 0a&a& will melt the roads and ma%e all other bi%es

sweet. That9s the promise of the new pulsar "T23I. It will hypnoti7e you

with its alloy wheels, bolt you away on nitro- shoc% absorbers, and rev

up your pulser with its e-haust TE system. Test3ride the new pulsar

"T23i once. It will ma%e its first impression feel li%e an impact.

1? En)an#ed Per%orman#e

2ome are born to lead. The legendary "T23i engine leads the

pursuit of technology e-cellence. 0ringing together the uni'ue trinity of

twin spar plugs, digital "I and T?I2, the re3tuned power plant

delicurs crisper throttle response for consistent output. Even in varying

load conditions and at different levels of acceleration, completely new

can timing leads to broader spectrum of the tor'ue effect thus ensuring a

phenomenal ride even at low speed and high gear combinations. The

new engine thus propels you to the pole position whenever you desire.



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? En)an#ed Ride ,uel

0elow the silencer of the engine hides a miracle named e-haust

TE. This gem of a device allows you to revup when your heart feels li%e

and the engine pic%s up instantaneously irrespective of the gear you are

in. it improves engine tor'ue at low rpms and is optimi7ed to get

ma-imum performance from the engine. It gives a feeling of abundant

latent power at any stage of riding to ensure effortless pulling for any

load conditions.

? En)an#ed .oo@s

!et astride the new pulsar and be an absolute sight to behold. The

aerodynamic shape now sports high performance light weight alloy

wheels which is a visual treat. :orget turning heads, they can turn the

roads into ramps.

2? En)an#ed Stahich results in a

longer wheel H base @1mmA, coupled with smaller radius wheels

@1)inA enables the nimblest of handling ma%ing the bi%e more agile and

in control.

5? En)an#ed Com%ort

+rdinary bi%es may be happy with ordinary shoc% absorbers. 0ut

the new pulsar "T23I settle for nothing less than nitro3- unli%econventional oil filled absorbers, the gas H filled nitro3- virtually cancels

out the delay in reacting to the road below. It provides immediate

damping whenever re'uired and doesn9t even let you %now what hit you.

It really ma%es riding as smooth as possible even bad road conditions.



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,ACTS AD ,I/"RES

BA*A* P".SAR 150 CC DTS- I

Price 6,1$

Insurance premium 1,1)

"isplacement 14(.1

Power 1.$R8$

Tor'ue 1.(R$

heel base 1

Cerb weight 1)

Top speed %mRh 11.4

Efficiency cityR highway $6.R4.



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CHAPTER +

CHITRAD"R/A DISTRICT PR!,I.E

Introdu#tion

hitradurga "istrict, covering an e-panse of 8,44 s'. %m derives

its nomenclature from hitra%aldurga, which is an etymological

representation of an umbrella3shaped lofty hill located in the district. The

district lies in the heart of the Dedavati ?iver vally and finds mention in

the chronicles of the epic ?amayana and the =ahabharata. Tum%ur,

hi%magalur, "avanagere and 0ellary "istrict of Carnata%a and

nantapur "istrict of ndhra Pradesh state form hitradurgaMs

geographic barriers.

>ith a population si7e of 1,$1),8(, hitradurga has a distinctly

agrarian economy complemented by a strong industrial owing to its richmineral deposits. bac%bone

The district opens up a PandoraMs bo- of panoramic rhapsodies, cultural

legacies and historic landmar%s. Tourism is a core revenue3generating

sector in hitradurga with tourists floc%ing to5

hitradurga Cote

0rahmagiri village

handravalli

Jogimatti *ill 2tation



33/56



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T)e ,amous C)itradur'a ,ort

C)itradur'a distri#t is

an administrative district ofCarnata%a state in southern

India. The city of hitradurga

is the district head'uarters.

hitradurga gets its name

from hitra%aldurga, an

umbrella3shaped lofty hill

found there. Tradition dates hitradurga "istrict to the period of the

?amayanaand=ahabharata. The whole district lies in the valley of the

Dedavati ?iver, with the Tungabhadra ?iver flowing in the northwest.

"uring the 0ritish times it was named hitaldrug. The district was

practically ruled by all the well %nown dynasties that ruled Carnata%a.

Demo'ra9)i#s

The population was 1,$1),8(, of which 18.)/ were urban as of

61 comprising Cunchitiga Do%%aligas,


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the east. "avanagere "istrict was formerly part of hitradurga. The

district is divided into talu%s, namely hitradurga, *iriyur, *osadurga,

*olal%ere, halla%ere and=ola%almuru. It is rich in mineral deposits,

including gold prospecting at *ale%al, Cotemardi or 0edimaradi, etc.,

and open cast copper mines at Ingaldhal.

Histor: and .e'ends

hitradurga features bold roc% hills and pictures'ue valleys, huge

towering boulders in unimaginable shapes. It is %nown as the Ostone

fortressO @Callina CoteA. The landscape loo%s much li%e a mischievous

giantMs playground, with boulders thrown around, forming silhouettes

against the s%y. ccording to a story in the Epic =ahabharatha, a man3

eating giant named *idimbasura lived on the hitradurga hill and was a

source of terror to everyone around. >hen thePandavascame with their

mother Cunti in the course of their e-ile, 0hima had a duel with

*idimba. *idimba was slain by 0hima and peace returned to the area.

Gegend has it the boulders were part of the arsenal used during that duel.

In fact, the boulders on which ma&or part of the city rests belong to the

oldest roc% formation in the country.

Timmana


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hi%%anna


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fort on that occasion, =ada%ari


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0angalore and is located between hitradurga @6) C=A, the "istrict

*ead ;uarters, and "avangere @$ C=A. It can be easily recogni7ed

while travelling on the


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*o'imatti*ill 2tation.

&ola@almurufortified town of theCadambas.

eert)adi is famous for its ?anganathaswamy temple built in

Di&ayanagarstyle.

+ani +ilas Sa'ar@also %nown as=ari CaniveAan artificial la%e built by

the =ysore =ahara&a across the river Dedavathi. The reservoir has two

mantapas built in saracenic style.

T)amate@allu has ancient roc% inscription and the oldest virgallu or

hero stoneinscription in Carnata%a.

*olal%ereis well %nown for its 1th century Jain settlement and ( ft. tall

statue of 0ala !anapathi, a child form of *indu god !anapathi.

Dodda)ottran'a99a Hill has a ?anganathaswamy temple on top of a

hilloc% which is a tre%%ers paradise.

*alu ?ameshwaranear*osadurgais well %nown for the temple N wells,

the well has white coloured water @loo%s li%e mil%A in it thatMs why the

name M*aluM ?ameshwara.

&ar@etin' In%rastru#ture

:ollowing are institution under 0oards orporation and development

with ade'uate infrastructure facilities for mar%eting products of both

artisan and real enterprises 5

1. Carnata%a 2tate Chadi and Dillage Industries board through its

sales outlets in hitradurga.

http://en.wikipedia.org/wiki/Kadambashttp://en.wikipedia.org/wiki/Vijayanagarhttp://en.wikipedia.org/wiki/Mari_Kanivehttp://en.wikipedia.org/wiki/Indian_inscriptionshttp://en.wikipedia.org/wiki/Hero_stonehttp://en.wikipedia.org/wiki/Holalkerehttp://en.wikipedia.org/w/index.php?title=Halu_Rameshwara&action=edit&redlink=1http://en.wikipedia.org/wiki/Hosadurgahttp://en.wikipedia.org/wiki/Kadambashttp://en.wikipedia.org/wiki/Vijayanagarhttp://en.wikipedia.org/wiki/Mari_Kanivehttp://en.wikipedia.org/wiki/Indian_inscriptionshttp://en.wikipedia.org/wiki/Hero_stonehttp://en.wikipedia.org/wiki/Holalkerehttp://en.wikipedia.org/w/index.php?title=Halu_Rameshwara&action=edit&redlink=1http://en.wikipedia.org/wiki/Hosadurga


40/56


6. Carnata%a *andloom "evelopment orporation through its

sales outlets in hitradurga.

. Carnata%a leather Industries "evelopment orporation through is

one sales outlet.

4. Carnata%a 2mall Industries =ar%eting orporation.

"istrict supply and =ar%eting society "2=2F with one show room for

sales outlets.



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CHAPTER +I

DEA.ER PR!,I.E

IT!D"CTI! !, *AIRA& BA*A*

jairam Bajaj

ais)war:a %ort Road

ear R8T8! 9laa

C)itradur'a

Jairam 0a&a& is a well %nown form in the chitradurga city that

deals into two wheelers, three wheeler , commercial vehicle of 0a&a&

company @Jairam 0a&a& auto dealers private ltd., A. It was established in

the year 1(8(. This Jairam 0a&a& started in Carnata%a it was started by

Jairam.

It is situated in ishwarya fort ?oad in hitradurga. It is one of

best dealers in chitradurga Jairam 0a&a& is well %nown company in the

Carnata%a.

It covers entire chitradurga city and all micro integers in

hitradurga city and other districts and other cities also.

!B*ECTI+ES !, *AIRA& BA*A*

The primary ob&ectives of any business is to earn profit achieve

good will and customer satisfaction other ob&ectives areW

1. The ob&ectives of the dealer to e-plore new creativity in the new

fields.

6. To create goodwill in the minds of the customers.

. To create pramote and sell 0a&a& co., vehicle.



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4. To enter into huge business field in the economy

$. To provide good services to the customers.

. To ma%e the customers satisfied after the vehicle purchased.

!R/AISATI! STR"CT"RE !, *AIRA& BA*A*


Service

Department

Manager Manager

Sales

Executives

Receptinist

!as"ier Supervisr

Receptinist

#ssistant

$r%essr


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BA*A* P".SAR 150 DTS-I BIE

The below table shows classification on the basis reason for

buying 0a&a& pulsar 1$ "T23I bi%e, which help the researcher to find

out the influencing factor for buying 0a&a& pulsar 1$ "T23I bi%e

Parti#ulars

o8 o%

Res9ondents

Per#enta'

e

Price 8 1

;uality 1 6omfort 16

=ileage 4 8

"urability 1 6

ppearance 4 8

2afety driving 16

Gow

maintenance 6 4

Total 50 100

0

2

4

6

810

12

14

16

18

20

Pr ic e Quality Comf or t Mileage Dur ability Appear anc e Saf ety

driving

o!

maintenance

Percentage

Percentage

Sour#e Primar: data



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:rom the above table, it is clear the out of total respondents, 1/

of respondents were influenced by the factor of price, 6 / of

respondents were influenced by the factor of 'uail, 16/ of respondents

were influenced by the factor of comfort, 8/ of respondents influenced

by the factor of mileage ,6/ of respondents were influenced by the

factor of durability, 8/ of respondents were influenced by the factor of

appearance, 16/ of the respondents were influenced by the factor of

safety driving, 4/ of respondents were influenced by the factor of low

maintenance cost.

TAB.E

C.ASSI,ICATI! ! THE BASIS !, A7ARESS !, BA*A*

P".SAR 150 DTS-I BIE

The below table, which help the researcher to find out the awareness

of 0a&a& bi%e

Parti#ulars o8 o%

Res9ondents

Per#enta'

e


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Sour#e Primar: Data

:rom the above table it is clear that out of total respondents 16/

of respondents are %now about 0a&a& pulsar 1$ "T23I through

newspaper, / of respondents through television, / of respondent

through advertisements, 6/ of respondents through :riends, 6/ of

respondents are %now about others.

Sai Sanjee$a Institute !% &ana'ement( C)itradur'a

0

"

10

1"

20

2"

#0

#"

40

$e!%paper & elevi%ion Adver ti%ement 'riend% ( t)er%

Percentage

Percentage

45


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TAB.E 6

C.ASSI,ICATI! ! THE BASIS !, STATIS,ACTI! 7ITH

DEA.ER SER+ICES

The below table shows classification on the basis of satisfaction

with dealer and their services which are given to their customers, which

help the researcher to find out weather their customers are satisfied with

the dealer or not.

Parti#ularso8 o%

Res9ondent

s

Per#enta'

e

2atisfied $ )


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The above table shows that out of total respondents )/ of

respondents are given response that they are satisfied with dealer and

their service, 6/ of respondents are given their opinion about dealer is

neither satisfied nor dissatisfied, 4/ of respondents said they are not

satisfied with dealer and their service.

TAB.E 10

C.ASSI,ICATI! ! THE BASIS !, C!.!"RS !, BA*A*

P".SAR 150 DTS-I BIE

The below table shows the classification on the basis of colours of0a&a& pulsar 1$ "T23I bi%e, which helps researcher to find out which co

lour of 0a&a& pulsar 1$ "T23I bi%e respondents have.

9arti#ularso8 o%

Res9ondents

Per#enta'

e

0lac% 6 $6

0lue 14 68?ed 1 6

Total 50 100



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0

10

20

#0

40

"0

60

,lac- ,lue .ed

Percentage

Percentage

Sour#e Primar: data

:rom the above table, it is clear that out of the total respondents,

$6/ of the respondents have 0lac% colour, 68/ of respondents are have

0lue colour , 6/ of respondents have ?ed colour 0a&a& Pulsar 1$

"T23i bi%e.



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CHAPTER IF

,IDI/S( S"//ESTI!S AD C!C."SI!

,IDI/S

:allowing were the information, which were gathered or received

by conducting survey5

1. It is revealed by survey that the ma&ority of the respondents are male

who drive the 0a&a& pulsar 1$ "T23I 0i%e.

6. :rom the survey, it is found that the ma&ority of respondents are

students who use the 0a&a& pulsar 1$ "T23I bi%e.

. It is observed from the survey that the ma&ority of respondents income

group is above $,.

4. It is revealed by survey that the ma&ority of the respondents are

graduates.

$. It is observed from the survey that the ma&ority of the respondents

have awareness regarding the 0a&a& pulsar 1$ "T23I through the

advertisement.

. It is revealed by the survey that the ma&ority of respondents are said

that the price of 0a&a& pulsar 1$ "T23I bi%e is high and also some

respondents said the price is reasonable.

). It is observed from the survey that the ma&ority of respondents have

purchased on the basis of 'uality, durability, price, safety, driving and

comfort.



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S"/ESSISTI!S

The fallowing suggestions are offered in the interest of the

company and the users.

18 E,,ECTI+E AD+ERTISE&ET

dvertisement is considered as the tool of the product promotion.

In order to increase the sales, advertisement should be given in

newspapers, maga7ines, such advertisement will increase the sales.

8 CHA/E I &!DE.

=odel of bi%e is to be changed because people want something

different in the same product and it also attracts the customers.

8 RED"CE THE PRICE

Price of the 0a&a& pulsar "T23i 1$ bi%e is to be reduced, because

the middle class people cannot by the product.

28 E,,ECTI+E SER+ICE

The company has to improve the service facility in order to fulfill

the needs o the customer.

58 DEA.ER /I+E &"CH I&P!RTACE T! THE C"ST!&ER"ealer give more importance to the customer these customer

attract by the dealers from attractive service offers. It helps to increase

the sale volume in the product.



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C!C."SI!

variety of two wheelers have entered into the two wheeler

mar%et. This has increased the competition. 0ecause of competition, sales

of two wheelers might have decrease. Therefore 0a&a& company has to

%eep in mind the latest competition prevailing in the mar%et while fi-ing

the price of its two wheels particularly 0a&a& pulsar 1$ "T23i. :urther,

a mass advertisement programme has to be underta%en in different

mar%et segments with a view to create sufficient awareness among the

different customers. The authori7ed dealers should also provide efficient

pre and post sales services, at a low cost and at the right time. These

measures would improve the sales of the two wheelers, it satisfy the

customer needs.



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C!S"&ER G"ESTI!AIRE

Dear Res9ondent, I am a student of final year 0.0.=. studying in 2ri 2ai 2an&eeva

institute of management as a part of studies I have underta%en a pro&ect

wor% entitles C!S"&ERATTIT"DE T!7ARDS BA*A* P".SAR

150 CC DTS-iwith special reference to *AARA& BA*A*, a case

study in hitradurga city. I %indly re'uest you to spare your few minutes

to fill up the following 'uestion with as accurate information as possible.

.T)an@in' :ou

=CHETA "&AR8T?

1A


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A nnual income5

aA 0elow 6, @ A bA 6,36$, @ A

cA 6$,3$, @ A dA bove $, @ A

)A "o you have 0a&a& pulsar 1$ "T23I of 0a&a& companyV

aAKes @ A bAhich colour of vehicle you haveV

aA 0lac% @ A bA ?ed @ A cA 0lue @ A

16A "o you get necessary spare parts for repairs of your vehicleat reasonable rate in desired 'uality at right time and placeV

aA Kes @ A bA no @ A

1A "o you get efficient mechanics for repairingV




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14A *ow is the repair and service facility given in the show

roomV

a. 2atisfied @ A

b.


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6A The show room is easily accessible to youV


61A "o you get vehicle at your right timeV


66A ny suggestions from you about the vehicle and dealersV

XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX



XXX.

Pla#e

Date

Si'nature



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BIB.I!/RAPH

Boo@ %or Re%eren#e

=ar%eting =anagement H Philip Cotler, 2herle%ar, 2.< 2onta%i

2ervice management H 2rinivas P.0.

7e

anjan bajaj

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